So, you’ve got a marketing campaign running and you want to know if it’s actually doing anything. Not just the “vanity metrics,” but the stuff that matters: real clicks, signups, sales. This guide is for marketers, small business folks, and anyone tired of looking at dashboards that never seem to answer the question, “Is this working?”
We'll dig into how to use Getcompass analytics to track your campaigns—minus the fluff. If you’re expecting a magic button that’ll make all your data make sense, sorry. But by the end, you’ll know how to set up tracking, read the numbers that matter, and ignore the noise.
1. Get Your Foundations Right
Know What You’re Actually Trying to Track
Sounds obvious, but a lot of people skip this step. Before you even log into Getcompass, write down:
- What counts as a “conversion” for this campaign? (Form fill, sale, email signup, etc.)
- Where are you running this campaign? (Social, email, Google Ads, etc.)
- What’s the main question you want answered? (“Did my paid ads actually drive sales?”)
If you can’t answer those, pause and figure it out first. Otherwise, you’ll end up staring at a bunch of graphs that mean nothing.
Set Up Proper Campaign URLs
You can’t track what you don’t tag. Use UTM parameters or the campaign tagging system in Getcompass before you launch anything. This is boring, but it’s also where most tracking fails.
- Tip: Stick to a simple naming convention. E.g.,
utm_campaign=spring_sale&utm_medium=email&utm_source=newsletter - Don’t go wild with tags—you want to recognize them later.
If you’re already using another UTM builder, that’s fine. Just make sure your links are tagged before you move on.
2. Connecting Your Campaigns in Getcompass
Add Your Sources
Once you’re in Getcompass, add the sources where your campaign lives:
- Facebook Ads
- Google Ads
- Email providers (like Mailchimp)
- Direct links on your site or landing pages
Most platforms have built-in integrations or let you paste in your UTM-tagged URLs. If it’s a manual process, yes, it’s tedious—but if you skip it, your reports will be junk.
Install the Tracking Code
Getcompass uses a tracking script, like most analytics platforms. Here’s what to do:
- Copy your unique script from the Getcompass dashboard.
- Paste it into the
<head>section of your website (or ask your developer). - Double-check it’s firing with a test visit—Getcompass usually shows live visits.
Pro tip: If you’re using a landing page builder (like Unbounce or Leadpages), make sure the script is on those pages too. Otherwise, you’ll have mysterious “missing” data.
3. Setting Up Goals and Funnels
Define Clear Conversion Actions
In Getcompass, “Goals” are how you tell the system what success looks like. Go to the Goals section and set up:
- Primary goals: e.g., Purchase completed, form submitted, demo booked
- Micro goals: e.g., Engaged with pricing page, downloaded a PDF
Don’t set up 30 goals. Pick the 2-3 that truly matter for your campaign. Otherwise, your reporting gets cluttered.
Build a Simple Funnel
Funnels let you see where people drop off. In Getcompass, set up a funnel that matches your customer journey:
- Landing page view
- Product page view
- Add to cart
- Checkout complete
You can get more granular, but don’t overcomplicate it unless you have a specific question you’re trying to answer.
4. Reading the Reports: What Matters, What Doesn’t
Key Metrics to Watch
Not all numbers are created equal. Here’s what’s actually useful:
- Conversion rate: Of people who hit your landing page, how many did what you wanted?
- Cost per conversion: If you’ve connected ad spend, this is gold.
- Drop-off points: If 90% of people leave after Step 1, that’s your problem.
- Attribution: Where did your best conversions come from? Not just last-click, but assisted conversions too.
Ignore:
- Pageviews: Unless you’re selling ad space, who cares?
- Bounce rate: Overrated. Focus on conversions.
- “Engagement” metrics: Unless you can tie it to revenue, don’t obsess.
Custom Reports (If You Need Them)
Getcompass lets you slice and dice data by channel, source, or even campaign. Use this if:
- You’re running multiple campaigns at once.
- Your boss/client wants to know which channel “performed best.”
- You suspect one channel is eating up budget with no return.
Otherwise, stick to the default reports—they’re usually enough.
5. Spotting Problems (and What To Do About Them)
Analytics are only useful if you act on them. Here’s what to look for:
- Low conversion rate: Maybe your offer’s weak, or your page is confusing. Test one change at a time.
- High drop-off at a specific step: That’s where people are getting stuck. Fix the copy, speed, or UX.
- Weird traffic spikes: Check if it’s bots or junk traffic. Don’t get excited until you confirm real users.
- All conversions coming from one source: Good for focus, but risky. Diversify if you can.
Pro tip: Set up alerts in Getcompass for sudden drops in conversions or traffic. It beats finding out a week later.
6. What To Ignore (and Why)
You’ll see a ton of data in Getcompass. Here’s what you can safely ignore:
- “Average session duration” — This rarely tells you anything actionable.
- Demographics data — Sometimes helpful for ad targeting, but mostly a distraction.
- Device/browser breakdowns — Unless your site is broken on mobile, skip it.
Stick to metrics tied to your goals. Everything else is just noise.
7. Reporting Results (Without the Spin)
If you’re sharing results with a boss or client, don’t just pull screenshots of every chart:
- Focus on the core outcome: “X new leads at $Y each.”
- Mention what didn’t work, and what you’ll try next.
- Keep it short. Nobody wants a 25-slide deck.
Honest take: If you didn’t hit your goal, own it. The point is to spot what’s not working, so you can fix it.
8. Iterate and Improve
No campaign works perfectly out of the gate. Use what you learn from Getcompass to make small tweaks:
- Change one thing at a time—landing page, ad creative, audience, etc.
- Give changes enough time (and traffic) to see if they work.
- Don’t chase every metric. Stick to your main goal.
Keep It Simple
Analytics can get overwhelming fast. The trick is to keep things simple and focused:
- Track what matters, ignore the rest.
- Set up your tracking before you launch.
- Use Getcompass to answer specific questions, not to drown in data.
You don’t need perfect data. You just need enough to make the next smart move. Start small, learn, and keep improving. That’s how campaigns actually get better.