If you sell B2B products, you already know landing page copy can make or break you. But staring at a blank page sucks, and hiring a copywriter isn’t always in the budget. Enter Frase: an AI writing tool that claims to crank out landing page copy in minutes.
But does it actually help you write landing pages that convert, or just spit out bland, generic fluff? Here’s a clear-eyed walkthrough—no hype, just what works—so you can use Frase to write landing page copy that gets B2B buyers to take action.
Who This Is For
- You sell B2B software, SaaS, or services.
- You’re not a professional copywriter, but you know landing pages matter.
- You’re skeptical of “magic AI” but want to save time and get unstuck.
- You want copy that feels real and actually drives leads—not just SEO filler.
If that sounds like you, let’s dig in.
Step 1: Get Clear On Your Offer (Before Touching Frase)
First, you need to know what you’re selling and who you’re selling it to. No AI tool can do this for you.
Before you even log into Frase:
- Write down your product’s main benefit in one sentence. Not features—benefits. (Example: “Save your team 10 hours a week on reporting.”)
- Who’s your target buyer? Be specific. (“Operations managers at mid-sized logistics companies.”)
- What’s the main problem you solve? (The pain, not the process.)
- What’s the action you want your visitor to take? (Book a demo? Start a free trial? Download a whitepaper?)
Pro tip: If you can’t answer these, no tool will save your landing page. The clearer you are, the better your results—AI or no AI.
Step 2: Research What Works (and What Doesn’t)
Frase shines when you feed it the right raw material. The best way to do that? See what’s already out there.
- Plug your main keyword or topic into Frase’s SEO Research tool.
- Example: “logistics reporting software”
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Frase will pull up top-ranking pages and show you their headlines, subheads, and common questions.
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Skim the competition.
- What promises are they making?
- Where do they sound all the same? (That’s your chance to stand out.)
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What language do they use? Any customer quotes or testimonials?
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Make quick notes:
- What’s missing from these pages?
- Are they heavy on jargon? Are they actually clear?
Don’t just copy the top results. Most B2B landing pages are pretty mediocre—safe, vague, or just plain boring. Your goal is to spot what everyone misses.
Step 3: Use Frase to Generate Draft Copy (But Don’t Trust It Blindly)
Now, open up Frase’s Document Editor and start a new doc for your landing page.
How To Use Frase’s AI Tools For Copywriting
- Input your topic or keyword.
- Use the “Write For Me” or “AI Template” tools to generate:
- Headlines
- Subheads
- Short value propositions
- Feature/benefit bullets
Tips for better results: - Be specific in your prompts. Instead of “Write a headline for logistics software,” try “Write a headline for a B2B logistics reporting tool that saves managers 10 hours a week.” - Paste in your notes from Steps 1 and 2 as context for the AI.
What Works, What Doesn’t
- What works: Frase is great for breaking writer’s block, coming up with variations, and generating raw material you can edit.
- What doesn’t: Don’t just copy-paste what it spits out. AI copy often sounds generic (“Streamline Your Workflow With Innovative Solutions!”). You still need to inject specifics, proof, and personality.
Ignore: Any copy that could fit any product. If it sounds like it could belong on a toothpaste ad, delete it.
Step 4: Edit Ruthlessly—Make It Human, Make It Clear
This is where most people drop the ball. The AI gives you a pile of clay. Now you sculpt.
- Cut jargon. If you wouldn’t say it in a conversation, don’t use it.
- Add proof. Numbers, customer logos, case studies—anything real.
- Speak to the pain. Remind your reader of the problem, then show how you solve it.
- Make the CTA obvious. “Book a demo” is clear. “Unlock business value” is not.
Checklist: - Does the headline promise a clear benefit? - Is the copy specific about who it’s for? - Are features translated into outcomes? - Is there one clear call to action? - Can you imagine a real person saying this out loud?
Pro tip: Read your draft out loud. If you cringe or zone out, so will your prospects.
Step 5: Use Frase to Fill Gaps and Answer Objections
Frase can help you spot what’s missing.
- Use the “Questions” feature. Frase finds common questions your audience asks (from Google’s “People Also Ask” and forums). Turn these into FAQ sections or objection-busters on your landing page.
- Generate alternative CTAs or closing paragraphs. Sometimes Frase will surprise you with a phrasing that feels just right.
- Double-check for missed keywords. If you need some SEO value, Frase shows which key phrases your competitors include so you don’t miss anything obvious. But don’t force them—clarity first, SEO second.
Step 6: Test, Iterate, and Don’t Overthink It
No landing page is perfect on the first try—even with AI. The best copy is born from testing and real feedback.
- Set up basic A/B tests (if you can) with different headlines or CTAs.
- Watch how prospects react. Are they clicking? Filling out forms? Or bouncing?
- Don’t be precious. If something isn’t working, swap it out. AI makes it easy to try new angles fast.
- Talk to real customers. Their words are better than anything an algorithm or marketer can invent.
What to Ignore (Really)
- Hypey features. Frase has a lot of bells and whistles. Most B2B landing pages don’t need “long-form blog optimization” or “topic clusters.” Stick to the basics.
- AI-generated testimonials or fake quotes. Never. You’ll get caught, and it’s just not ethical.
- Keyword stuffing. Google’s not dumb. If it ruins the copy, cut it.
Summary: Keep It Simple, Iterate Fast
Using Frase to write high-converting B2B landing pages isn’t about pushing a button and praying for magic. It’s about getting unstuck, stealing the best ideas from your market, and then saying something real and clear.
Start with your offer, use Frase to break through blank-page syndrome, and always put your own spin on the copy. Don’t be afraid to edit, test, and try again. Most “AI-powered” landing pages sound the same—yours doesn’t have to.
Keep it simple. Make it human. Iterate and watch what works. That’s how you get landing pages that actually convert.