So, you want to find new markets for your product or service—places your competitors haven’t thought to look, where you can actually get a response from someone who isn’t already sick of cold emails. This guide is for sales folks, founders, and anyone sick of “growth hacking” fluff and just wants to use a tool that works, without wasting weeks on things that don’t.
We’re going to walk through how to use Findthatlead to find fresh leads in new markets, filter out the noise, and avoid falling for shiny features that don’t deliver.
Step 1: Get Your Bearings — What Findthatlead Actually Does (and Doesn’t)
Before you dive in, it’s worth setting expectations. Findthatlead is basically a prospecting platform: it helps you find business emails and contact details based on company domains, names, or even social profiles. It also lets you search by industry, location, and other filters.
What it’s good for:
- Building targeted email lists from scratch
- Finding contact info for people at specific companies
- Doing quick market research on new industries or geographies
What it’s not:
- It’s not magic, and it won’t hand you a list of buyers ready to throw money at you.
- It won’t replace actually learning about your new market.
- The data is often “good enough,” not perfect. Some emails will bounce, and some contacts will be out of date.
If you’re fine with these trade-offs, let’s get into the weeds.
Step 2: Define What “New Market” Means for You
Don’t just start searching randomly. “New market” could mean:
- A new geography (e.g., expanding from the US to Germany)
- A new industry or vertical (e.g., selling HR software to construction companies)
- A new company size (e.g., targeting SMBs instead of enterprises)
Why this matters:
You want to be specific so you’re not wasting credits or, worse, your time. Write down what you’re actually looking for. Seriously—don’t skip this. A five-minute brainstorm will save you hours later.
Step 3: Use Findthatlead’s ‘Search’ Tool for Initial Market Discovery
Findthatlead’s “Search” feature is your bread and butter for finding new prospects. Here’s how to use it smartly:
- Go to the “Search” section.
- Enter your target filters:
- Location: Pick your new market’s country, city, or region.
- Industry: Be as specific as possible. “Tech” is too broad; “EdTech” or “AgriTech” gets you closer.
- Company size: Useful if you know whether you want startups or big players.
- Job title: Don’t just put “CEO.” Try roles that actually buy your thing (e.g., “Head of Procurement”).
- Hit “Search,” and let it build your list.
Pro tips:
- Avoid pulling 10,000 leads at once. Start small—quality beats quantity every time.
- Don’t trust the filters blindly. Sometimes the industry tags are wrong. Double-check a few companies before you go all-in.
- The “Advanced” filters (like funding, technologies used, etc.) can help, but don’t overcomplicate unless you have a clear reason.
Step 4: Use ‘Lead Search’ for Deeper Dives into Companies
Once you have a sense of the types of companies in your new market, dig deeper with Lead Search:
- Plug in a company name or website:
This helps if you’ve spotted a few ideal companies and want to find decision-makers inside. - Set job roles:
Again, be smart—think about who actually feels the pain your product solves. - Export and review:
Don’t just download and blast. Review the list. Are these real people? Do their LinkedIn profiles line up?
Reality check:
You’ll get some duds. That’s just the nature of these tools. Always plan for some manual cleanup.
Step 5: Experiment with ‘Social Search’ for Niche Markets
If your new market is super niche or you want to get crafty, try the Social Search feature. This lets you find emails from LinkedIn or Twitter profiles.
- Great for:
- Finding influencers or connectors in new industries
- Building lists when company info is sparse
- How to use it:
- Find relevant people on LinkedIn or X (Twitter)
- Paste profile URLs into Findthatlead’s Social Search
- Cross-check results (don’t trust auto-generated emails blindly)
Heads up:
This isn’t always bulletproof. Some emails are guessed based on patterns, so always verify before sending.
Step 6: Clean and Qualify Your Leads
Don’t skip this, even though it’s boring. A bloated, unqualified list wastes everyone’s time (especially yours).
- Verify emails:
Use Findthatlead’s built-in email verifier, but also spot-check with another tool if you’re sending volume. - Remove generic addresses:
“info@,” “contact@,” or “hello@” are (almost) always dead ends. - Check LinkedIn:
A quick search can save you from emailing someone who left the company a year ago.
Pro tip:
If your list is under 100 contacts, do a quick manual review. For bigger lists, at least spot-check a few dozen.
Step 7: Outreach—Don’t Be the Annoying Spammer
You’ve got your list. Now what? The temptation is to send a generic email to everyone. Resist.
- Personalize (even a little):
Use the company name, a recent company announcement, or something relevant to their industry. It doesn’t need to be Shakespeare—just not obviously automated. - Track responses:
Findthatlead has basic tools for sending and tracking, but consider exporting to your email tool of choice if you want more control. - Don’t overdo it:
If you’re new to a market, start with a small batch. Learn what gets replies (or unsubscribes), then adjust.
Step 8: Analyze Results and Iterate
Here’s where most people drop the ball—they send a campaign, get a few bites (or none), and either give up or keep blasting.
- What to watch:
- Bounce rate (should be under 5-8%)
- Reply rate (not just any reply, but positive interest)
- Who actually responded: was it your target buyer or a gatekeeper?
- What to do:
- If bounces are high, clean your list more.
- If replies are low, tweak your message or revisit your target filters.
- If you’re getting good replies, double down on what’s working.
Don’t chase vanity metrics.
It’s easy to get caught up in open rates and total leads “found.” Focus on quality conversations, not list size.
What Works, What Doesn’t, and What to Ignore
What works:
- Tight filters and clear market definitions
- Manual review and spot-checking lists
- Iterative, small-batch outreach
What doesn’t:
- Massive, spray-and-pray email lists
- Relying on automation for everything
- Blindly trusting data from any tool (including Findthatlead)
Ignore:
- Fancy features you don’t understand (“Enrichment,” “Scoring,” etc.) unless you have a real use case
- The urge to buy add-ons or upgrade tiers before you’ve gotten results from the basics
Keep it Simple—and Keep Moving
Don’t overthink it. Prospecting with Findthatlead is about being clear on who you want to reach, using the right filters, and cleaning up your list before reaching out. None of this is rocket science, but the difference between “meh” results and real leads is usually in the details.
Start small, see what works, and double down on it. If something feels like busywork or isn’t getting results, drop it fast. The best market discovery is messy and hands-on—just keep tweaking and learning as you go.