How to use Enecto to track buyer intent signals in real time

If you’re in B2B sales or marketing and tired of guessing which website visitors are actually interested in buying, tracking real buyer intent is a no-brainer. Most “intent” tools overpromise and underdeliver, but if you use them right, you can stop wasting time on tire-kickers and start focusing on leads that actually matter. This guide shows you how to use Enecto to spot genuine buyer intent signals in real time—without getting buried in dashboards, fake alerts, or “AI-powered” hype.

Who should care?

  • B2B sales teams who want to act fast when a hot lead is lurking
  • Marketers who want to prove their campaigns do more than drive “brand awareness”
  • Anyone tired of chasing anonymous website stats that never turn into deals

If you just want more pageviews or vanity metrics, this isn’t for you. If you want to know when real companies are actually considering your product, keep reading.

Step 1: Get Enecto Set Up (Don’t Overthink It)

First things first: you need to actually get Enecto running on your website. Don’t overcomplicate this. Here’s what you need to do:

  1. Sign up for Enecto. If you’re not already signed up, start a trial. (Skip the demo calls if you can—they’re usually just sales pitches.)
  2. Install the tracking script.
  3. Copy the JavaScript snippet from your Enecto dashboard.
  4. Paste it into your site’s header. If you use Google Tag Manager, drop it in as a Custom HTML tag.
  5. If you’re not technical, get your web person to do it. This should take less than 10 minutes.
  6. Check that it’s working. Visit your own site and see if Enecto logs your visit. If it doesn’t show up, double-check where you pasted the code.

Pro tip: Don’t let “integration” become a week-long project. If you’re delayed here, it’s usually because someone’s overcomplicating things.

Step 2: Filter Out the Noise

Enecto’s pitch is all about surfacing real, actionable buyer intent signals. The problem? By default, most tools (including Enecto) log a ton of visits that don’t matter.

Here’s how to avoid chasing your own tail:

  • Set firmographic filters. Only show companies that fit your ideal customer profile (ICP). Ignore visits from ISPs, universities, or one-person shops if they’re not your target.
  • Block internal traffic. Add your office IPs and your agency’s IPs to the exclusion list. Otherwise, you’ll get “hot leads” every time your own team checks the site.
  • Pick your countries. If you only sell in certain regions, filter out the rest. You don’t need to see visits from places you don’t sell to.
  • Ignore bot traffic. Enecto is decent at filtering bots, but double-check. If you see lots of 0s and 1s in the “pages viewed” column, it’s probably junk.

What to skip: Don’t get tempted by the “all traffic” view. You’ll just end up wondering why a school district in Iowa keeps visiting your pricing page.

Step 3: Define What “Intent” Actually Means for You

This part is critical—and where most teams screw up. Just because someone visits your homepage doesn’t mean they’re about to buy. You need to decide what real intent looks like for your business.

Some signals that actually matter:

  • Multiple visits from the same company in a short time
  • Viewing high-intent pages (pricing, case studies, demo requests)
  • Returning to the site after a gap
  • Downloading gated content (if you use it)
  • Spending real time (not just bouncing off the homepage)

Set up Enecto’s custom alerts or scoring to focus on these. Ignore:

  • Single-page visits (unless it’s a really specific, high-value page)
  • Visits outside business hours (unless your buyers are night owls)
  • Anyone just hitting your blog and leaving

Pro tip: Fewer signals, higher quality. Don’t try to track everything—track what actually ties to deals you’ve won in the past.

Step 4: Set Up Alerts (But Not Too Many)

Enecto lets you trigger alerts based on the intent signals you care about. Use this sparingly—otherwise, you’ll end up tuning them out.

How to do it right:

  • Choose one or two critical behaviors. Example: “Any company matching our ICP visits the pricing page twice in 24 hours.”
  • Set up Slack or email alerts. Slack is better—email gets ignored fast.
  • Assign ownership. Make it clear who’s supposed to follow up. “Everyone” means “no one.”

What not to do:

  • Don’t set up alerts for every single visit. You’ll drown in noise.
  • Don’t just dump alerts in a shared inbox. Make sure someone’s actually looking at them.

Pro tip: Test your alerts for a week. If you’re getting more than 2-3 real signals a day, you’ve set them up too loosely.

Step 5: Actually Do Something With the Signals

Now for the part most teams skip: action. Don’t just watch buyer intent signals stack up. Here’s how to make use of what Enecto gives you:

  • Map company info to real people. Enecto shows you the company, not the contact. Use LinkedIn or your CRM to find relevant decision makers.
  • Personalize your outreach. Reference the specific pages they visited or content they downloaded. Don’t be creepy (“I saw you looking at our pricing at 2:14pm”), but be relevant.
  • Move fast. The difference between a hot lead and a cold one can be a matter of hours. Don’t wait for a “lead score” to hit some magic number.
  • Log activities in your CRM. Even if it’s not a perfect match, keeping track of which companies are showing intent helps with future campaigns.

What to ignore: Don’t waste time chasing companies just because they showed up once. Focus on repeated, meaningful activity.

Step 6: Measure What’s Working—And Ignore Vanity Metrics

The only thing worse than missing good intent signals is obsessing over the wrong ones. Here’s how to keep it real:

  • Track meetings/booked calls, not “website visits.” The point is to get more conversations, not rack up pageviews.
  • Check which signals actually lead to pipeline. After a month, look back: What did the companies who booked demos do differently?
  • Adjust your filters and alerts. If you’re getting false positives, tighten your criteria. If you’re missing hot leads, loosen up a bit.

Don’t fall for:

  • “Total companies identified” brag slides. Most will never buy.
  • “AI-powered intent scores” with no explanation. If you can’t see what’s being scored, ignore it.

What Enecto Does Well (And Where It Falls Short)

The Good:

  • Identifies real company visits in real time, not days later
  • Decent filtering and intent signal customization
  • Easy, fast setup (if you don’t overcomplicate it)

The Not-So-Good:

  • Like all IP-based tools, can’t show you the person—just the company
  • Sometimes identifies companies that aren’t really in-market (false positives)
  • If you don’t have a clear follow-up process, it’s just another dashboard

Keep It Simple, Iterate, and Don’t Chase Ghosts

Almost every team overengineers their intent setup at first. Don’t. Start with the basics: get Enecto live, filter out junk, define real intent, set up a couple of alerts, and act on them. If you’re not getting value, adjust your filters—not your sales pitch.

Most of all: don’t chase every blip or obsess over perfect data. Use buyer intent to start better conversations, faster. The rest is just noise.