If you’re in B2B sales, you already know that LinkedIn is the biggest networking goldmine out there. But it’s also easy to screw up: blast out generic messages, and you’ll get ignored (or worse, reported). Do it all by hand, and you’ll burn hours for a handful of replies. This is where Dripify comes in—a LinkedIn automation tool that promises to help you send personalized outreach, to lots of people, without sounding like a robot.
But can you really scale and stay personal? Here’s how to actually use Dripify for LinkedIn outreach—what to do, what to skip, and how to avoid the spammy mistakes.
Who should use this guide
- B2B sales reps trying to fill their pipeline without spamming people
- Founders doing their own prospecting, but short on time
- Sales leaders looking to help their teams work smarter, not just harder
If you want real conversations (not a pile of “unsubscribe” messages), keep reading.
Step 1: Get clear on your target audience
Before you even open Dripify, figure out who you want to reach. Dripify automates the sending, not the thinking—if your targeting is sloppy, the tool can’t save you.
How to do it:
- Define your ideal customer profile (job title, industry, company size, location)
- Use LinkedIn’s search and filters (Sales Navigator helps, but isn’t required)
- Build a list of prospects who actually fit—don't just grab every “CEO” on LinkedIn
Pro tip: If you start with a bad list, automation just helps you annoy more of the wrong people, faster.
Step 2: Connect Dripify to your LinkedIn account
Dripify needs access to your LinkedIn to work. The setup is pretty painless, but here’s what you need to know.
How to set it up:
- Sign up and create a Dripify account.
- Connect your LinkedIn profile—Dripify uses a remote browser session, so you don’t have to install anything or keep your computer running.
- Set your working hours and limits. Stick to Dripify’s recommended daily limits so you don’t trip LinkedIn’s alarms (they change, but ~80-120 actions/day is a safe range).
What to watch out for:
Don’t try to run Dripify on multiple LinkedIn accounts from the same IP or device. That’s a fast track to getting banned.
Step 3: Build and import your prospect list
You can add prospects to Dripify in a few ways:
- Upload a CSV: Export a list from LinkedIn or Sales Navigator, then import it.
- Direct search: Use Dripify to search LinkedIn and pull in profiles.
- From LinkedIn lists: If you use saved lists or Boolean searches, you can import those too.
Tip: Make sure your CSV has first name, last name, company, and profile URL. The more data, the better your personalization options.
Step 4: Write outreach messages that sound human
Here’s where most people mess up. Dripify lets you send automated messages, but it’s on you to make them not sound automated.
How to make your messages not suck:
- Use merge fields, but sparingly: “Hi {firstName}” is fine. Don’t go wild with “Hi {firstName}, I see you’re a {title} at {company} in {city}.”
- Keep it short: Aim for 2–4 lines. You’re a stranger, not a pen pal.
- Don’t sell in the first message: Start a conversation, ask a relevant question, or mention something specific about their profile.
- Have a real reason to connect: “Saw your post about X” or “I noticed you work on Y” beats “We help companies like yours…”
Example opener:
Hi {firstName}, I saw you’re working on {company}’s {department}. Would love to connect and hear more about your work in {industry}.
What not to do:
Don’t copy-paste templates from Dripify’s library without tweaking them. Everyone else is using those too.
Step 5: Build your drip campaign
Dripify’s main feature is the “drip campaign”—a series of steps (connection request, follow-ups, etc.) that send automatically on your schedule.
How to set it up:
- Choose your campaign type (e.g., connection + follow-ups)
- Add each step:
- Connection request: With a short note (see above)
- Follow-up 1: If no response after X days, send a gentle follow-up
- Follow-up 2: Optionally, another nudge a few days later
- Exit: If they reply, Dripify stops sending; you take over manually
Tips for real-world results:
- Space out your follow-ups: 3–5 days apart is reasonable. Don’t be a pest.
- 2–3 follow-ups tops: After that, you’re just annoying them.
- Keep follow-ups useful: Reference your original message, offer help, or ask a new question. Don’t just say “bumping this.”
Step 6: Use personalization tokens wisely
Dripify supports merge fields (like {firstName}, {company}, etc.), but more isn’t better. People can spot a “personalized” message a mile away if it reads like a mad lib.
What works:
- Using their name and company in the opener
- Mentioning something you have in common (mutual connections, group, location)
- Referring to a recent post or activity (if you actually checked)
What doesn’t:
- Overloading with tokens: “Hi {firstName}, as a {position} at {company} in {city}...”
- Fake personalization: Referencing a post from 2017, or making stuff up
Bottom line: If you wouldn’t say it out loud, don’t put it in your outreach.
Step 7: Monitor replies and take it offline
Dripify will track opens, replies, and who’s accepted your connection. But the real work starts when someone replies.
How to handle replies:
- Respond manually: Once someone bites, take over yourself. Don’t automate this part.
- Keep it conversational: Ask real questions, don’t just dump a pitch.
- Move to a call or email: If there’s interest, suggest a next step (phone, Zoom, or email—whatever’s normal in your industry).
What to watch for:
- Don’t ignore negative replies: If someone says “not interested,” thank them and move on. Don’t push.
- Don’t keep messaging after a reply: Dripify should pause your sequence once they respond. Double-check your settings.
Step 8: Track what’s working—and adjust
Dripify gives you pretty solid analytics: connection rates, reply rates, campaign stats. Use them, but don’t obsess.
What to track:
- Connection acceptance rate: Under 20%? Your targeting or message is off.
- Reply rate: If no one’s replying, your opener’s not landing.
- Positive vs. negative responses: Are you getting curiosity or just polite declines?
Iterate:
- Tweak your messaging every couple weeks.
- Test new openers, subject lines, and follow-up timing.
- Kill what’s not working—don’t just “set and forget.”
What Dripify gets right (and where it falls short)
What works:
- Automates the boring stuff—connection requests, follow-ups, reminders
- Keeps you inside LinkedIn’s daily limits (if you set it up right)
- Lets you build simple, multi-step campaigns with basic personalization
What doesn’t:
- True “hyper-personalization” (mentioning someone’s recent podcast, etc.) still takes manual effort
- No magic bullet for bad targeting or generic messaging
- LinkedIn can change its rules at any time—no tool is risk-free
Ignore the hype:
Dripify won’t turn you into a sales machine overnight. But it does save you time and help you run more experiments. That’s the real value.
Keep it simple—and keep testing
Personalized outreach at scale isn’t magic, but it’s doable if you keep your lists tight and your messages human. Don’t overcomplicate it. Start with a small campaign, watch the results, and tweak as you go.
Remember: The best automation is invisible. If people think a robot wrote it, you’re doing it wrong. Start simple, stay personal, and let Dripify handle the grunt work. The rest is on you.