If you’re responsible for sales results and tired of guessing what actually moves the needle, this is for you. We’ll walk through how to use the Callblitz analytics dashboard to cut through the noise and spot your team’s best (and worst) sales strategies—without drowning in vanity metrics or endless spreadsheets.
Let’s get real: dashboards can get overwhelming fast, especially if you’re just looking for the truth about what’s working. Here’s how to keep it simple, get answers, and make changes that actually matter.
Step 1: Get Clear on What You Want to Learn
Before you even touch the dashboard, decide what “top performing” means for your team. Is it:
- Highest closed-won rate?
- Shortest sales cycle?
- Largest deal size?
- Most upsells or renewals?
Don’t try to track everything. Pick 1-2 outcomes that matter most, so you’re not chasing your tail later. Jot them down.
Pro tip: If your boss (or you) can’t explain why a metric actually matters, skip it for now.
Step 2: Know What Data Callblitz Actually Tracks
Callblitz is solid at capturing call activity, outcomes, and basic deal data. But it’s not a magical AI mind-reader. Here’s what you’ll typically see:
- Call volume: Total calls, calls per rep, calls per deal.
- Call outcomes: Booked meetings, moved to next stage, closed-won/lost.
- Talk time: How long calls lasted (and who actually talked).
- Deal progression: How calls move deals through the pipeline.
- Rep performance: Side-by-side stats on every seller.
- Custom tags or notes: If your team uses them (and actually fills them in).
What it doesn’t track: Nuanced stuff like email threads, deal politics, or “gut feel.” If your strategy lives outside of tracked calls, you won’t see it here.
Step 3: Slice the Data—Don’t Just Stare at the Dashboard
It’s tempting to just look at the big, colorful charts and call it a day. Ignore that urge. Dashboards are only useful if you slice the data to answer real questions.
Start with Filters
- Timeframes: Compare this quarter to last. Look for spikes or drops.
- Teams or Individuals: Who’s crushing it? Who’s lagging?
- Deal Stages: Where do deals stall—or close—after a certain type of call?
Get Specific
Let’s say you want to know: Do discovery calls really help close bigger deals? Slice by call type, then look at average deal size for those with/without a discovery call logged.
- If Callblitz supports tagging call types, use them religiously.
- If not, see if you can pull notes or keywords in call logs.
Don’t Get Distracted by “Feel Good” Metrics
Call volume and talk time look impressive, but they rarely tell you which strategy is actually working. Focus on outcomes—deals closed, revenue won, meetings booked. Everything else is just noise unless it directly connects to your outcome.
Step 4: Spot Patterns (and Outliers)
Now, dig into what the numbers are telling you.
Look for Patterns
- Are certain reps consistently closing more after a specific type of call?
- Is one talk track (pitch, demo, objection handling) getting better results?
- Do deals with more touchpoints close faster, or do they just drag out?
Hunt for Outliers
- Who’s overperforming or underperforming, and why?
- Did someone have a huge month? Was it luck, or did they do something different?
- Are “high activity” reps actually closing more, or just staying busy?
Be skeptical. One good month isn’t a trend, and not every spike means you’ve uncovered a winning strategy.
Pro tip: Patterns that hold true over several months or quarters are worth paying attention to. Everything else is just noise.
Step 5: Compare Strategies Side-by-Side
Here’s the real value: comparing different approaches, not just different people.
Create Simple “A vs. B” Tests
- Scripted vs. unscripted calls: Does sticking to the script actually help, or just make calls longer?
- Demo-first vs. discovery-first: Which approach drives more closed deals?
- Short calls vs. long calls: Is more time really better, or does it just drag things out?
If Callblitz lets you tag or note these strategies (or you can infer from notes), run the numbers. If not, you’ll need to get creative—maybe export the data and do some basic spreadsheet work.
What’s Worth Ignoring?
- “Feel good” activities that don’t lead to deals (e.g., hours on the phone without movement).
- Metrics that don’t tie directly to your business outcome.
- One-off wins that can’t be repeated.
Step 6: Share, Test, and Iterate
Once you spot something promising, don’t just declare victory. Share what you’ve found with your team, and test it in the real world.
- Roll out the top strategy to a few reps. Track results for 2-4 weeks.
- Adjust and see if the success holds or fizzles out.
- If it works, roll it out wider. If not, move on.
Honest take: No dashboard can replace talking to your team. Pair the numbers with real feedback. Maybe the “winning strategy” is actually burning your team out, or only works for one type of customer.
Step 7: Rinse and Repeat—Don’t Fall for the “Set It and Forget It” Trap
Sales is messy. What works now might not work next quarter. Build a habit of checking the dashboard monthly or quarterly, not just when things go sideways.
- Regularly review: Are your top strategies still working?
- Watch out for “metric creep”—new numbers sneaking in that don’t matter.
- Stay focused on outcomes, not activity.
What Actually Works (and What Doesn’t)
Works: - Focusing on outcomes, not just activity. - Comparing actual strategies, not just people. - Using filters and tags to cut through the noise.
Doesn’t: - Staring at dashboards without a clear question. - Chasing every new metric or “insight.” - Assuming last month’s trend is next quarter’s truth.
Keep It Simple—Iterate, Don’t Overthink
The best sales teams use data to get a little better each month, not to find “the magic bullet.” Use the Callblitz dashboard to find what actually works for your team, skip the vanity metrics, and focus on real results. Keep it simple, stay skeptical, and don’t be afraid to try, test, and move on. That’s how you’ll actually find—and repeat—your top performing sales strategies.