If you’re sending personalized videos to customers but not seeing much action afterward, you’re not alone. A warm video is great, but if you don’t give people a clear next step, most will just watch and move on. This is where Bonjoro’s call to action (CTA) buttons come in—they’re dead simple to add, and when used right, they turn your friendly video into an actual driver of engagement or sales.
This guide is for anyone using Bonjoro videos to connect with customers, leads, or users—especially if you’re looking to get more replies, bookings, or conversions. I’ll walk through practical steps, real use cases, and a few honest warnings about what actually works.
Step 1: Get Clear On Your “Why” Before You Touch a Button
Before you start fiddling with CTA buttons, get brutally clear about what you want viewers to do. A confusing or generic CTA (“Learn More!”) is just white noise. A focused CTA (“Book your onboarding call”) works because it’s specific and relevant.
Ask yourself: - What exact action do I want the viewer to take after watching my video? - Is that action easy and quick for them? - Does the CTA fit the context of my message?
Pro tip: If you’re not sure, watch a few of your own videos and pretend you’re the customer. Would you know what to do next?
Step 2: Pick (or Create) the Right CTA Button in Bonjoro
Bonjoro lets you add a CTA button to every video message. When you’re creating or editing a video, you’ll see an option to add a CTA—usually at the bottom of the setup page.
You can: - Use a pre-made CTA (like “Reply” or “Book a Call”) - Create a custom CTA with your own text, link, and even brand color
What Actually Works (and What Doesn’t)
Good CTA examples: - “Book your onboarding call” → Direct link to your scheduling tool - “Download your free guide” → PDF or landing page - “Reply with your questions” → Email reply or chat link - “Start your free trial” → Signup page
What to avoid: - Vague CTAs like “Click here” or “Learn more” - Multiple CTAs in one video (too many choices = no action) - Links that go nowhere or require extra steps to find the real action
Pro tip: Match your CTA to the actual content of your video. If your video is a “thank you,” don’t push a hard sell.
Step 3: Make the Button Obvious (But Not Annoying)
Bonjoro’s CTA button shows up right below your video. You can customize the text and color to fit your brand, but don’t overthink it—clarity wins over cleverness.
Tips for making the button work: - Use action words: “Book now,” “Get your code,” “Confirm attendance” - Keep it short—one line, max - Use a color that stands out but isn’t blinding
Pro tip: Test your CTA on desktop and mobile. If the button is hard to find or the link is broken, you’re just wasting everyone’s time.
Step 4: Say the CTA Out Loud in Your Video
This is an easy trick most people skip. Don’t just rely on the button—mention the next step right in your video.
For example:
“Hey Sam, when you’re ready to book your onboarding call, just hit the button below this video.”
Why? People are more likely to act if you tell them what to do, then show them exactly where to do it.
Don’t: - Mumble the CTA at the end or bury it in jargon - Assume people will just “see it”
Do: - Point (literally, if you’re on camera) to where the button will appear
Step 5: Match Your CTA to Where the Customer Is
Not every viewer is at the same stage. Someone who just signed up probably isn’t ready for a sales call, but they might want a quick demo or a helpful resource.
Here’s what works best at different stages: - New trial user: “Book your free walkthrough” or “Reply with your #1 question” - New customer: “Download your setup guide” - Lapsed user: “Reactivate your account” or “Tell us why you left” - Happy customer: “Leave us a review” or “Refer a friend, get a gift”
If you’re sending Bonjoro videos automatically (using integrations), set up different CTAs for each trigger. Don’t use the same button for everyone—generic CTAs usually get ignored.
Step 6: Don’t Spam—Quality Over Quantity
It’s tempting to slap a CTA on every video, but if you start hounding people with constant asks, they’ll tune you out.
- Only include a CTA when there’s a clear next step
- If your video is just a thank you or a congrats, sometimes it’s better to skip the button entirely
- Rotate your CTAs—don’t always push the same offer
Pro tip: Watch your own inbox. If you’re annoyed by too many asks, your customers will be too.
Step 7: Track What’s Working (and Adjust)
Bonjoro gives you basic analytics—opens, clicks, replies. Use them. If you see lots of opens but no clicks, your CTA probably isn’t landing.
How to actually use this info: - Test different CTA text and destinations (A/B style) - Shorten your videos if you see drop-offs before the CTA - Ask for feedback—if someone replies, ask if the button made sense
Don’t obsess over every stat, but if you see a CTA flopping over and over, try a new approach.
What to Ignore (and What to Double Down On)
Ignore: - Fancy button designs—no one cares if it’s turquoise or blue - Trying to cram three CTAs into one message - Worrying about “perfect” wording—clarity is more important
Double down on: - Clear, single actions - Speaking the CTA out loud - Testing and tweaking based on real data
Real-World Examples
A few quick ideas from Bonjoro users that actually get engagement: - Coaches: “Book your next session” (links to Calendly) - SaaS teams: “Activate your account now” (direct login link) - Nonprofits: “Donate today” (links to donation page) - Course creators: “Access your bonus module” (links to member area)
Notice the pattern: one clear action, tailored to the video’s purpose.
Keep It Simple, Then Iterate
You don’t need a marketing degree or a bunch of A/B tests to make Bonjoro CTA buttons work. Start with a single, clear action that matches your message. Say it out loud in your video. Make the button easy to find. Watch what happens, then tweak as you go.
Don’t let tech get in the way of real connection—use CTA buttons to nudge your viewers, not shove them. Simple, honest, and useful always wins.