If you’re running B2B cold email campaigns and tired of getting ignored, you’re not alone. Everyone promises “personalization at scale,” but most of what lands in inboxes still feels like spam. That’s where Bhuman comes in—a tool that uses AI video templates to make your outreach a little less robotic. This guide is for anyone who wants to actually get replies, not just send more emails.
Below, I’ll walk you through how to use Bhuman templates to speed up your cold email workflow, what to watch out for, and how to avoid the usual AI-generated cringe.
1. Know What Bhuman Actually Does (and Doesn’t)
Before you jump in, let’s be clear: Bhuman isn’t magic. It lets you record a video once, then use AI to “clone” your voice and face so you can personalize that video for hundreds (or thousands) of prospects. The idea is that a video with someone’s name and company grabs more attention than yet another generic pitch.
What it’s actually good for: - Sending personalized video intros that don’t look like they took 10 hours each. - Standing out in crowded inboxes, especially for high-value prospects. - Saving time on repetitive tasks if you’re sending lots of cold emails.
What it won’t fix: - Bad targeting. If you’re spamming the wrong people, a video won’t save you. - Weak offers or boring messages. - The fact that some people just hate cold outreach, period.
Pro tip: Don’t expect 50% reply rates just because you’re using AI video. It helps, but it’s not a silver bullet.
2. Get Your List and Message Right First
AI or not, your campaign will flop if you don’t nail the basics:
- Target the right prospects. Know who actually needs what you’re selling.
- Have something real to say. Focus on a pain point or goal they care about.
- Keep it short. No one wants a 2-minute video from a stranger.
If you’re not sure who to reach out to, or your pitch is generic, fix that before you mess with Bhuman. Otherwise, you’ll just automate mediocrity.
3. Set Up Your Bhuman Account
Assuming you’ve got your list and message sorted, you’ll need to sign up for Bhuman and get familiar with the dashboard.
Steps:
- Create an account. Pick a paid plan if you want more than a handful of videos—free plans are pretty limited.
- Test your camera and mic. You don’t need a studio setup, but make sure you don’t look like you’re in witness protection.
- Poke around the template section. Bhuman’s interface is fairly straightforward, but don’t expect a lot of hand-holding.
Watch out: Bhuman occasionally gets glitchy, especially with bulk uploads or new features. Save your work often.
4. Record a Base Video Template
This is where you do the initial recording that Bhuman will use as a foundation for all your personalized videos.
How to do it:
- Write a short script. 20-40 seconds is plenty. Leave “blanks” for the AI to fill in names, company, or other info.
- Be natural. Don’t overact. Just talk like you would on a real call.
- Smile, but don’t be fake. People can tell.
Example script:
Hey [First Name], I saw what you’re doing at [Company] and thought you might find this interesting. Quick intro—I’m [Your Name], and I help teams like yours [solve X problem]. If you’re open to it, I’d love to share how we did this for [Relevant Customer]. Let me know!
Leave a pause or a slight nod where you want the AI to insert the variable. Bhuman will guide you on this, but it usually means pausing and reading prompts.
What not to do: Don’t try to cram in too many custom fields. The more you force, the more robotic it sounds.
5. Set Up Variables in Your Template
Once your base video is recorded, Bhuman will prompt you to tag the variables (like name, company, etc.). You’ll map these to columns in your spreadsheet later.
Tips:
- Stick to 1–2 personalized fields unless you have a good reason.
- Double-check pronunciation. If you have a lot of weird names, Bhuman’s AI might butcher them.
- Always preview a few samples before blasting out hundreds.
Pro tip: If Bhuman keeps mangling certain names, you can sometimes upload phonetic spellings or record alternates—but this is tedious. Don’t overthink it unless you’re targeting a small, high-value group.
6. Prepare and Upload Your Contact List
Bhuman uses CSV files for bulk personalization. Your spreadsheet should have columns for each variable (e.g., “First Name,” “Company”).
Checklist:
- Clean your data. Typos and weird formatting will show up in the final videos.
- No extra columns. Only include what you’ll actually use.
- Test a small batch first. Don’t upload your whole list until you see what the output looks like.
What to ignore: Don’t bother trying to personalize every little thing. It’s not worth the hassle, and minor errors are more noticeable when you overdo it.
7. Generate and Review Your Videos
Once you upload your list, Bhuman will start generating videos—this can take anywhere from a few minutes to hours, depending on volume.
What to do:
- Watch several samples. Look for awkward pauses, glitches, or AI mispronunciations.
- Check for mismatches. Make sure names and companies are in the right spots.
- Don’t settle for garbage. If it’s obviously fake, fix your template or data and try again.
Heads up: Sometimes the AI “mouth” sync is off. A little imperfection is fine (people know it’s AI), but if it’s distracting, re-record your template or simplify your message.
8. Send Your Cold Emails
You can host the videos on Bhuman and send links, or download and embed them in your favorite email tool (e.g., Mailshake, Lemlist, or even Gmail).
Options:
- Animated GIF preview: Most cold email tools let you embed a GIF thumbnail that links to the video. This boosts clicks.
- Direct link: Simpler but less eye-catching.
- Landing page: Bhuman can host your video on a basic page with your branding.
What works best: A GIF preview with the person’s name on a whiteboard or in the thumbnail tends to get more opens and clicks. Don’t get too clever—just make it clear it’s for them.
9. Track Results and Iterate
Don’t just send and pray. Measure what matters:
- Open rates: Did your subject line or video thumbnail get attention?
- Click rates: Are people actually watching the video?
- Replies and meetings booked: The only numbers that really count.
If it’s not working:
- Try a different subject line or intro.
- Shorten your video.
- Target a different segment.
Ignore: Vanity metrics like “video play time” or “likes.” If they’re not replying, who cares if they watched 80% of your video?
What to Watch Out For (and What to Skip)
What works: - Personalizing just enough to feel real. - Keeping video under 45 seconds. - Clear, direct messaging.
What doesn’t: - Overly slick, salesy scripts. People tune out fast. - Too many variables—AI struggles and it gets weird. - Pretending videos are fully human-made. People can tell, and it’s fine.
Skip: - Overly complex sequences or fancy automations. Focus on getting replies, not showing off your tech stack.
Keep It Simple, Test, and Improve
Bhuman templates can absolutely help you send better, faster B2B cold emails—if you use them thoughtfully. Don’t expect miracles, don’t over-engineer, and don’t automate garbage. Start simple, send a few, see what gets replies, and tweak from there.
At the end of the day, good targeting and a clear, honest message still beat any AI trick. Use Bhuman to save time, not to cut corners.