If you're launching a new product or pitching to clients, you want to know what's working and what isn't—without slogging through a mountain of useless data. This guide is for anyone using Flowvella to build sales decks, marketing presentations, or onboarding materials, and wants to actually use analytics to make better go-to-market calls.
Most analytics tools are a noisy mess. Flowvella keeps things simple, but you still need to know what to pay attention to—and what to ignore. Let’s break down how to use Flowvella’s analytics to get real, actionable insights so you can stop guessing and start improving.
Step 1: Know What Flowvella Analytics Actually Tracks
Before you start, it’s worth knowing what Flowvella can (and can’t) tell you. Here’s what you’ll see in the analytics dashboard:
- Views: How many times your presentation was opened.
- Unique Viewers: How many different people opened it.
- Time Spent per Screen: How long people lingered on each slide.
- Completion Rate: Did viewers make it to the end?
- Interactions: Did anyone tap links, videos, or interactive buttons?
What’s missing?
You won’t get super-granular, Google Analytics-style data. There’s no heatmaps or detailed user journey tracking. If you’re after that, you’ll need more heavyweight (and more complicated) tools.
Pro tip:
Don’t chase “more data” for its own sake. Focus on what helps you make decisions.
Step 2: Set a Clear Goal for Your Presentation
Analytics are only useful if you know what you’re looking for. Ask yourself:
- Are you trying to get a prospect to book a meeting?
- Do you want users to finish onboarding?
- Are you testing which messaging lands better with different audiences?
Write down your goal. Seriously. It’ll keep you from chasing vanity metrics (like raw views) that don’t actually matter.
Step 3: Build Your Presentation with Analytics in Mind
A little planning goes a long way here. Before you publish anything in Flowvella:
- Break content into clear, focused sections (screens).
- Use interactive elements (like buttons or embedded links) only where they help the goal.
- Put your most important call-to-action (CTA) near the end—or wherever you want people to act.
Why?
If you scatter links everywhere or bury your CTA, it’ll be hard to tell what’s working. Analytics are only as good as your setup.
Step 4: Share Your Flowvella Deck the Right Way
Flowvella tracks analytics when you share a deck via: - A direct link (the easiest way) - Email invites sent through Flowvella - Embedding on a website (with some limits on tracking who’s viewing)
What to watch out for: - If people forward your link, you’ll see more “unique viewers” but won’t always know who’s who. - Embeds can muddy your data, especially if lots of people view from the same IP (like a trade show kiosk).
Best practice:
If you need to track individuals (for sales follow-ups), send personal invites through Flowvella or use unique links.
Step 5: Read the Numbers—But Don’t Overthink Them
Now you’re getting views and engagement stats. Here’s how to actually use them:
What’s worth your attention:
- Drop-off points: If most people bail on slide 4, something’s off. Maybe it’s too long, irrelevant, or just boring.
- Time spent: Slides getting almost no time? They’re probably being skipped or aren’t interesting.
- CTA clicks: If nobody’s clicking your “Book a Demo” button, it’s either hard to find or not compelling.
What to ignore:
- Raw view counts: It feels good to see big numbers, but if they’re not your target audience (or if nobody finishes), so what?
- Micro-interactions: Unless your goal is to test one tiny button, don’t sweat every click.
Example:
Say you’re rolling out a new product pitch deck. You notice:
- 80% of viewers drop off after the pricing slide.
- Only 10% click to book a meeting.
What does that tell you? Pricing might be scaring people off, or maybe your value proposition isn’t clear enough before you get to price. That’s a clue to revise and test again.
Step 6: Test, Update, Repeat
Analytics only matter if you use them to improve. Here’s a simple workflow:
-
Make one change at a time.
Don’t overhaul everything at once—you’ll never know what worked. -
Wait for enough data.
Ten views won’t tell you much. Look for patterns after 50+ views, or whatever makes sense for your audience size. -
Keep a log.
Jot down what you changed and when. Otherwise, it’s easy to lose track. -
Rinse and repeat.
The goal isn’t perfection—it’s progress.
Pro tip:
If you have different audiences (say, sales vs. investors), create separate versions and compare analytics. Don’t try to make one deck do everything.
Step 7: Share Insights with Your Team
Don’t keep data to yourself. Share what you find—good or bad—with your team:
- If a certain slide always loses people, brainstorm fixes together.
- If a CTA is crushing it, try using that approach in other materials.
But skip the endless meetings:
A screenshot and one-sentence summary go a long way. No need for a PowerPoint about your PowerPoint.
What Works, What Doesn’t, and Common Pitfalls
What works: - Tracking drop-off points and fixing weak spots. - Using time-on-slide to spot confusing or boring content. - Testing CTAs and messaging to see what gets action.
What doesn’t: - Obsessing over every dip in the numbers (noise happens). - Trying to “game” the system by adding pointless interactions just to boost stats. - Expecting Flowvella to replace real customer conversations. Analytics tell you what, not always why.
Ignore: - Vanity metrics—big numbers that don’t actually drive your goals. - “Best practices” that don’t fit your audience.
Keep It Simple and Iterate
Don’t let analytics become another chore. Use Flowvella’s data to spot big problems, make small changes, and see what happens. The best go-to-market strategies aren’t built on perfect data—they’re built on steady tweaks and honest feedback.
Trust what the numbers are telling you, but don’t get paralyzed by them. Make a change, see what happens, and keep moving. That’s how you get better, faster—without drowning in data or hype.