If you’re tired of sales email “best practices” that just end up in spam, you’re in the right place. This guide is for anyone who wants to use Amplemarket’s AI tools to write sales emails that real people actually read—and maybe even reply to. Whether you’re a sales rep, SDR, or founder juggling outreach, you’ll get practical steps, not fluffy tips.
Let’s cut through the hype and get into how to use Amplemarket AI to write better sales emails, what’s worth your time, and what to skip.
Step 1: Get Set Up With Amplemarket
If you haven’t already, you’ll need an Amplemarket account. The AI features are built right in—no add-ons or weird workarounds required. Here’s what you need to know:
- Sign up and verify your email. Don’t skip the onboarding. It’s quick, and Amplemarket walks you through connecting your email account.
- Connect your email (Gmail or Outlook, usually). Amplemarket needs access to actually send emails and track replies. Don’t worry, you can set sending limits.
- Import or build your contact list. You can upload a CSV or use Amplemarket’s prospecting tools to find leads. The AI can only personalize with the data you give it.
Pro tip: Start with a small, high-quality list for your first campaign. The AI can’t save you if your list is garbage.
Step 2: Choose an Email Sequence or Start From Scratch
Amplemarket AI lets you write single emails or multi-step sequences. Here’s how to decide:
- If you’re new or want to move fast: Start with an AI-generated template. Amplemarket has a bunch for different industries, roles, and campaigns.
- If you know your audience well: Build from scratch or heavily customize a template. The AI can still help with phrasing and structure.
Either way, the AI isn’t magic—it’s a starting point. You’ll still need to tweak the copy to sound like a human (ideally, you).
How to Start a New Sequence
- Go to “Sequences” in Amplemarket.
- Click “Create new sequence.”
- Choose “AI Assisted” if you want the AI to draft the email, or “Start from scratch” to write your own and use the AI for suggestions.
Step 3: Feed the AI the Right Info
AI is only as smart as the info you give it. Amplemarket’s prompts are pretty simple, but what you type in matters. Here’s what actually helps:
- Describe your product in plain language. Don’t just paste your website tagline. Write like you’d explain it to a friend.
- Say who you’re emailing. Are they VPs of Sales at SaaS companies? IT managers in healthcare? The more specific, the better.
- Include your main goal. Are you booking a call? Sharing a resource? Be blunt.
What to ignore: Don’t waste time filling in every optional field. The basics—what you offer, who you’re targeting, and what you want—are enough for the AI to spit out something usable.
Step 4: Generate and Edit Your Email
Now for the fun (and sometimes frustrating) part. Hit “Generate with AI” and see what you get. Here’s how to make the most of it:
What Works
- Structure: The AI is decent at laying out a subject line, opening, pitch, and CTA.
- Personalization tokens: If you’ve uploaded good data (like first name, company, or role), it’ll insert them.
- Tone options: You can ask for “casual,” “professional,” or “friendly.” Play around until it matches your style.
What Doesn’t
- Bland intros: The AI loves “Hope this finds you well.” Delete it.
- Generic pitches: It’ll often write, “We help companies like yours…”—which is code for “I’ve never spoken to a human before.”
- Overly formal language: If it sounds stiff, rewrite it. People delete emails that sound like robots.
How to edit:
- Cut the fluff. If you can say it in fewer words, do.
- Make sure the CTA (call to action) is clear and easy. “Do you have 15 minutes next week?” is better than “Let me know your thoughts.”
- Add a line that shows you actually know the person or their company. Even one sentence helps.
Pro tip: Read the email out loud. If it sounds weird, it’ll read weird.
Step 5: Add Personalization (Beyond First Name)
Amplemarket’s AI can personalize based on your data fields (company, title, etc.), but generic mail merges don’t impress anyone. Here’s how to level up:
- Reference something specific. If you know they just launched a new product or posted a blog, mention it.
- Use “dynamic fields.” Amplemarket lets you pull in data like “last funding round” or “tech stack.” Only use these if you’re sure the data’s accurate.
- Don’t fake it. If you’re guessing or making up a compliment, skip it. People can tell.
What to skip: Don’t try to personalize every detail. One relevant line is better than three forced ones.
Step 6: Test and Review Your Sequence
Don’t trust the AI (or yourself) to get it perfect on the first try. Before you hit send:
- Send test emails to yourself or a teammate. Check for weird formatting, broken links, or placeholder fields that didn’t fill in.
- Proofread. Amplemarket has a spellcheck, but it misses things. Quick typo scan is worth it.
- Double-check the schedule. Make sure follow-ups aren’t too aggressive (nobody wants five emails in five days).
Pro tip: If your reply rates are low, change one thing at a time (subject, CTA, intro) and retest. Don’t overhaul everything at once—you’ll have no idea what worked.
Step 7: Hit Send (But Pace Yourself)
When you’re happy with your sequence, launch it—but don’t blast 1,000 contacts on Day 1. A few things to keep in mind:
- Start small. Send to 20-50 contacts first. See what lands in inboxes and gets replies.
- Watch deliverability. Amplemarket tracks open and reply rates. If you see a lot of bounces or low opens, your emails may be hitting spam.
- Tweak and repeat. Use the data. If nobody replies, fix your subject or intro. If you get replies but no meetings, fix your CTA.
What to ignore: Don’t obsess over open rates. Focus on replies and meetings booked—those are the only metrics that matter.
Step 8: Keep Improving (But Don’t Overthink It)
AI can help you move fast, but it’s not a set-and-forget tool. What works today might not work in a month. Here’s how to stay ahead:
- Save what works. If an email gets replies, save it as a template for next time.
- Ask for feedback. If a prospect replies “Not interested,” ask why. Sometimes you’ll get gold.
- Update your data. Bad contact info = wasted emails, no matter how good the copy is.
Pro tip: Don’t chase every new AI feature. Stick to what actually helps you write clearer, more personal emails.
Wrapping Up
Amplemarket AI can save you time and help you write sales emails that don’t sound like spam—but it’s not a magic bullet. Give it good info, keep your emails short and honest, and always check before you send. Start simple, try things out, and improve as you go. No need to make it complicated.
Now, go write emails people actually want to answer.