If you’re tired of sending generic campaigns to your whole B2B list and getting nowhere, this one’s for you. Segmenting your audience isn’t rocket science, but it can be a pain—especially if your tools make it harder than it needs to be. This guide will show you, step by step, how to actually use Allegrow to break your B2B audience into useful segments for targeted outreach. Whether you’re running outbound email, managing SDRs, or just want better reply rates, you’ll find real-world advice here. No fluff, no wild promises—just what works, what doesn’t, and how to get moving.
Why Bother Segmenting in the First Place?
Let’s get this out of the way: not every lead on your list is the same. Sending the same pitch to a CEO at a 10-person SaaS shop and a VP at a Fortune 500 is a waste of everyone’s time. Segmentation lets you group leads by what matters—industry, job title, company size, tech stack, pain points—so you can actually speak to people like people.
What does this look like in practice? Here’s what solid segmentation lets you do: - Write more relevant emails (and get more replies) - Prioritize leads who might actually care about your product - Avoid burning good leads with off-target outreach
Half-hearted segments (“everyone not in Gmail” or “all my cold leads”) won’t get you far. The good news: Allegrow can help, but only if you set it up right.
Step 1: Set Up Your Data for Success
Before you even log in to Allegrow, take a hard look at your contact data. Garbage in, garbage out.
What you need: - Names, company, job titles, email addresses (obviously) - Bonus points: industry, company size, location, LinkedIn profile, tech used
Pro tip:
If your lists are a mess—duplicates, missing titles, weird formatting—clean them up now. Allegrow can’t guess what “VP, Engin.” means or what company “Googl” is.
What to skip:
Don’t overthink it. You don’t need 30 custom fields to get started. Focus on the basics.
Step 2: Import Your Audience into Allegrow
Allegrow isn’t magic—you still have to get your data in there. Here’s the simple version:
- Log in and head to the Audience section.
- Click 'Import' or 'Upload' (button names may change, but it’s obvious).
- Choose your file—usually a CSV or Excel. Make sure headers match what Allegrow expects.
- Map your fields—Allegrow will ask you to match columns like “Job Title” or “Industry.” Don’t skip this or you’ll have a mess later.
- Finish the import and let Allegrow process your data.
Watch out for:
- Duplicates: Allegrow usually catches them, but check.
- Weird field mapping: If your columns are named oddly, fix them in your spreadsheet first.
Step 3: Build Useful Segments (Not Just Fancy Labels)
This is where most people get tripped up. Segmentation isn’t just for show—it needs to serve your outreach goals.
The Basics: How Allegrow Segmentation Works
In Allegrow, you can set up segments based on any field you imported. Common examples: - Job title (e.g., “CTO,” “VP Engineering”) - Industry (e.g., “Fintech,” “Retail”) - Company size (e.g., “11-50,” “500+”) - Location (e.g., “North America”) - Tech stack (if you have this data)
To create a segment: 1. Go to the Segments tab. 2. Click “Create Segment.” 3. Set your filters—pick fields and values that matter for your outreach. 4. Name your segment something obvious (“US SaaS CTOs,” not “Segment 1”). 5. Save it.
What actually works:
- Combining filters is where things get interesting. Example: “CTOs at SaaS companies with 50-200 employees in North America.”
- Don’t go overboard with dozens of micro-segments. Five to ten meaningful groups is plenty for most teams.
What to ignore:
- “Activity-based” segments like “Opened last email 3 times” sound cool but usually don’t help in B2B cold outreach.
- Segments just for the sake of it. If you can’t write a different message to a group, you probably don’t need a segment for them.
Step 4: Test Your Segments with Actual Outreach
Here’s where Allegrow can help, but it’s on you to put it to the test.
How to use your segments: - Write tailored messages for each group. The more specific the segment, the easier this is. - Send to a test batch first—don’t blast your whole list. - Track reply rates, not just opens or clicks. Opens can be misleading (hello, Apple Mail privacy).
Things that work: - Referencing something relevant: “I see you’re the CTO at a growing SaaS company…” gets more attention than “Hey there.” - Tweaking your CTA for each segment. Maybe VPs want a demo, but founders want a quick call.
What doesn’t work: - Over-automating. Don’t use first-name-only personalization and call it a day. - Sending the same message to all segments and hoping for the best.
Step 5: Iterate—Don’t Set and Forget
Segmentation isn’t a one-and-done deal. You’ll learn as you go.
How to keep improving with Allegrow: - Review which segments actually perform best—look at reply rates and meetings booked. - Kill or combine segments that don’t get traction. - Update your data quarterly. People change jobs. Companies pivot. Dirty data kills good outreach.
Shortcuts and honest advice: - Don’t let “segment perfection” slow you down. It’s better to start with three solid groups and refine from there. - If a segment isn’t working, ask why. Is it the message? The audience? The offer? Fix the right thing.
What About Allegrow’s Extra Features?
Allegrow adds a few bells and whistles—think deliverability tools, inbox rotation, and reputation monitoring. These can help if you’re sending lots of cold email, but they don’t replace solid segmentation and good messaging.
Worth using:
- Deliverability monitoring, if you’re sending high volume.
- Warm-up tools, to avoid spam folders.
Can skip:
- Anything that promises to “unlock hidden segments” without you doing the thinking. Segmentation is still a human job.
Keep It Simple (and Keep Going)
You don’t need a PhD in data science to segment your B2B audience for better outreach. Clean up your list, use Allegrow to build a handful of real segments, and start sending. Watch what works, drop what doesn’t, and keep it moving. The goal isn’t perfect segments—it’s more real conversations.
If you’re stuck, just go back to basics: Who actually buys from you, and what do they care about? Build from there, and let Allegrow handle the grunt work. Good luck.