So you want to know who’s poking around your website—and whether any of them are real prospects, not just tire-kickers or bots. You’ve probably heard about tools promising to turn anonymous visitors into a sales pipeline. Most of them overpromise. But if you’re in B2B and want to actually see which companies are on your site, Leadboxer is a tool worth considering.
This is a no-fluff guide to setting up Leadboxer, tracking real visitor activity, and—most importantly—using the data to fill your lead list (instead of just staring at dashboards all day).
Who’s this for? Marketers, salespeople, founders, or anyone who wants to get more out of their web traffic without a PhD in analytics. Let’s get to it.
Step 1: Get Clear on What You Actually Want to Track
Before you sign up for any tool, get specific about what you want to know. Leadboxer isn’t magic—it can’t tell you the CEO’s favorite sandwich. But it can show you:
- Companies visiting your site (by matching IP addresses)
- What pages they visit, and for how long
- Which actions they take (form fills, downloads, etc.)
- Rough location and industry (sometimes)
What you won’t get: Names and emails for every visitor—unless they fill out a form or click a tracked email link. No tool can do that legally or reliably.
Pro Tip: Make a short list of “high-value actions” on your site (like demo requests, pricing page visits, or whitepaper downloads). You’ll want to track these closely later.
Step 2: Sign Up and Add the Tracking Script
Head to Leadboxer, pick a plan, and create an account. The free trial is fine for starters.
Once inside, you’ll get a short tracking script—basically a snippet of JavaScript—to add to your website.
How to install it:
- If you use WordPress: There’s a plugin, but honestly, it’s just as easy to paste the script into your theme’s header or use a plugin like “Insert Headers and Footers.”
- Any other site: Paste the script right before the
</head>tag on every page you want to track. - Google Tag Manager: Yes, you can drop it in as a custom HTML tag.
Don’t overthink it: The script is tiny and won’t slow down your site. If you can copy-paste, you can do this.
What to ignore: You don’t need to set up custom events or APIs right away. The base script grabs plenty of info out of the box.
Step 3: Identify More Visitors (If You Want Better Data)
By default, Leadboxer can only identify anonymous companies based on IP addresses. That’s useful for B2B, but if you want to see actual people’s names and emails, you need to connect Leadboxer to your forms or email tool.
Two simple ways to do this:
- Form tracking: If you use forms (Contact, Demo, Newsletter), make sure Leadboxer is set up to capture form submissions. This usually means mapping your form fields (name, email) in the Leadboxer dashboard.
- Most major form plugins and builders work fine out of the box, but check their docs if you use something custom.
- Email tracking: If you send out marketing or sales emails, you can use Leadboxer’s email tracking links. When someone clicks, Leadboxer ties that click to their future visits.
Reality check: Don’t expect every visitor to hand over their info. Most won’t. But even a small % of identified visitors can help you spot patterns and prioritize outreach.
Step 4: Set Up Lead Scoring (Keep It Simple)
Leadboxer comes with lead scoring—a way to automatically rate visitors based on what they do. This helps you focus on the right folks instead of chasing every random visitor.
Start simple:
- Assign higher scores to your high-value actions (from Step 1).
- Give extra points for repeat visits, time spent, or visits to key pages (like pricing or demo).
- Ignore vanity metrics like “number of total pageviews” unless it actually matters for your business.
Example: - 10 points for a demo request - 5 points for a pricing page visit - 3 points for a repeat visit in the same week
Tweak as you go. Don’t try to make a perfect system on day one.
What not to do: Don’t obsess over “score tuning” before you have any data. Start broad, then refine after a few weeks.
Step 5: Filter and Segment Your Leads
Once data starts rolling in, Leadboxer will show you a list of companies and (if you’ve set up tracking) some individuals.
Make the data useful:
- Filter by score: Focus on high-scoring leads first.
- Segment by company size or industry: Prioritize the types of companies you actually want as customers.
- Exclude the noise: Filter out ISPs, universities, or random traffic from countries you don’t serve.
Pro Tip: Save your favorite filters as views so you don’t have to rebuild them every time.
Honest take: Most of your traffic will be unqualified. That’s normal. The value comes from quickly spotting the 1-2% who might actually buy.
Step 6: Connect to Your CRM (If You Use One)
Leadboxer plays nicely with popular CRMs like HubSpot, Salesforce, and Pipedrive. If you’re serious about sales follow-up, connect your CRM so identified leads flow straight in.
- Why bother? This saves you double-entry and helps sales see web activity alongside their other notes.
- How? Usually, it’s a one-time integration in Leadboxer’s settings. You might need admin rights on both tools.
- Not using a CRM? You can export leads as a CSV or get notified by email or Slack.
What to ignore: Unless you have a big sales team, you don’t need to automate every step. Manual review is fine when you’re starting out.
Step 7: Set Up Alerts (So You Don’t Miss Hot Leads)
You don’t want to watch dashboards all day. Set up Leadboxer alerts to get notified when:
- A high-scoring lead visits your site
- A new company matches your target profile
- Someone comes back after a long absence
You can get alerts via email, Slack, or inside the app.
Pro Tip: Start with just one or two alert types. Too many notifications and you’ll tune them out.
What Works, What Doesn’t, and What to Watch Out For
What works: - Identifying which companies are on your site, especially for B2B sales - Prioritizing follow-up based on real behavior, not just gut feeling - Connecting web activity to your CRM for better context
What doesn’t: - “De-anonymizing” every visitor—privacy laws and tech limits make this impossible - Automated lead scoring that’s too complicated or based on vanity metrics - Tracking for B2C or very low-traffic sites (the data just isn’t that useful)
What to ignore: - Fancy data visualizations unless you truly use them - Overly granular tracking—most of it just adds noise
Keeping It Simple (And Actually Using the Data)
Here’s the real trick: Don’t drown in setup or obsess over perfect data. Leadboxer gives you a straightforward way to see who’s interested, so you can reach out while the iron’s hot.
Start with the basics: install the script, track key actions, set up simple scoring, and check your leads filter once a day. Iterate as you learn. The point isn’t to gawk at dashboards—it’s to find real people who might actually buy from you.
Keep it simple, and you’ll actually use it. And that’s how you turn website visits into leads, not just numbers.