If you’re in sales or marketing, you know half the battle is figuring out what actually moves your prospects. Presentations are a black hole for a lot of teams—was your pitch ignored, skimmed, or obsessively re-read? If you use Seidat to send out presentations, you’ve got more data at your fingertips than you might think. This guide will walk you through how to get real, actionable viewer analytics out of Seidat, and—just as importantly—how to tell the signal from the noise.
This isn’t a magic trick or a “close more deals instantly!” pitch. It’s a practical look at what’s worth your time and what isn’t.
Why Bother Tracking Viewer Engagement?
Before you start clicking around, it’s worth asking: why even bother? Here’s the honest truth—analytics aren’t about pretty charts. They should help you answer things like:
- Who’s actually reading your stuff?
- Are people getting stuck or dropping off at certain slides?
- Which parts of your pitch get the most attention?
- Is anyone sharing your presentation?
If you want to follow up smarter (not just harder), you need to know where your prospects are engaging. Otherwise, you’re just guessing.
Step 1: Set Up Sharing Links for Tracking
Seidat tracks viewer engagement based on how you share your presentations. If you just download a PDF and send it as an attachment, you’re flying blind—no tracking there.
Here’s what to do:
- Create a Share Link
- Inside your Seidat presentation, find the “Share” button (usually top right).
- Choose “Create Link.”
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Give your link a name that helps you remember who you sent it to. (E.g., “Acme_Corp_Mark_Smith” beats “Link #263.”)
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Set Link Permissions (Optional, but Smart)
- You can set if viewers can download, if they need a password, and how long the link is active.
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If you want to track individual engagement, use one link per recipient or team. It takes a bit more setup but pays off in clear data.
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Send the Link, Not the File
- Email the share link, or drop it in your CRM.
- If you use a mass email tool, you can generate unique links for each recipient, but don’t go overboard unless you have a real plan to use that data.
Pro tip: If you’re sending to a big group and don’t care who’s who, just make one link. If you want to track key accounts, use separate links for each.
Step 2: Find and Understand Seidat’s Analytics Dashboard
Once your presentation is out the door, you want to see what happens next. Seidat’s analytics aren’t buried, but they’re not always obvious if you’re new.
Where to look:
- Open your presentation in Seidat.
- Click the “Share” tab, then “Links.”
- Next to each share link, there’s an “Analytics” or “Statistics” button or icon. Click it.
What you’ll see (and what matters):
- Views: How many times the presentation was opened via that link.
- Unique Viewers: The number of different people (based on device/browser).
- Time Spent: Total and per-slide.
- Slides Viewed: Which slides were viewed, and for how long.
- Sharing: If the link was forwarded and opened elsewhere (depends on your settings).
What’s actually useful?
- Slide drop-off: Where do people stop watching? If everyone bails on slide 7, that’s a red flag.
- Repeat views: If a prospect comes back multiple times, there’s real interest—or confusion. Either way, it’s worth following up.
- Long pauses: If someone spends extra time on a slide, that’s a topic to bring up in your next call.
What to ignore:
- Raw “Views” counts: One person refreshing the tab five times will inflate this.
- Time spent if it’s under 5 seconds: That’s just someone clicking through, not actually reading.
- One-off spikes: If you get 50 views in a minute, that’s probably someone forwarding the link. Unless you’re B2C, it’s noise.
Step 3: Interpret the Data Like a Human
Numbers are easy to collect. The trick is reading between the lines.
Questions to ask:
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Did the prospect actually finish the deck?
If not, your presentation’s either too long or not compelling. -
Where did they linger?
Long pauses = interest or confusion. Ask about those topics. -
Are there slides nobody ever looks at?
Cut them, or move them to an appendix. Fluff doesn’t close deals. -
Did they forward the deck?
Sometimes, that’s great—decision-makers are reviewing. Sometimes, it means you lost control of the pitch.
Red flags to watch for:
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No engagement at all:
Either your email went to spam, or the deal’s dead. Time to check in. -
All slides “viewed” in under 10 seconds:
Someone’s skimming, not reading. -
One slide with double the time of the others:
Could be interest, confusion, or a technical glitch. If it happens a lot, check your content.
Step 4: Act on What You Learn
Don’t just stare at the analytics. Use them to follow up smarter.
Three real-world ways to use engagement data:
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Targeted follow-ups:
“I noticed you spent some time on the pricing slide—happy to walk you through the details if you have questions.” -
Shorten your deck:
If the last five slides are never seen, cut them. Respect your prospect’s time. -
Tweak your narrative:
If everyone pauses at your “case studies” slide but skips your “tech specs,” lead with the stories next time.
Pro tip: Don’t get creepy. Never say, “I see you opened the deck at 2:34am.” Keep it general and helpful.
Step 5: Avoid Common Mistakes
Lots of teams get tripped up here. Here’s what to watch out for:
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Obsession with vanity metrics:
100 views from one company doesn’t mean 100 interested buyers. -
Assuming all time spent is good:
Sometimes, someone just left a slide open while making coffee. -
Over-personalizing follow-up:
Data is a hint, not gospel. Don’t treat it like a mind-reading device. -
Ignoring privacy and compliance:
Don’t use personal data in a way that creeps people out or violates GDPR.
Step 6: Integrate with Your Sales Workflow (Optional, but Powerful)
If you’re running a tight sales process, you might want to pipe Seidat’s analytics into your CRM or sales tools.
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Manual notes:
Just jot down key engagement signals in your CRM after checking Seidat. -
Automated integrations:
Seidat supports Zapier and some direct CRM integrations. If you’re technical, you can automate alerts or updates when a presentation is viewed. -
Don’t over-complicate:
Unless you have a big team and a clear workflow, sometimes it’s faster to check the analytics dashboard once a day and move on.
What Works, What Doesn’t, and What to Ignore
What works: - Using separate share links for key accounts or deals - Reviewing slide-by-slide engagement, not just overall views - Letting the data shape your follow-up—not dictate it
What doesn’t: - Sending out generic decks and hoping for insight - Chasing every metric (most are noise) - Using analytics as a substitute for real conversations
What to ignore: - Vanity metrics and “big numbers” - Technical quirks (like double-counted views from the same device) - Features you don’t actually need—keep it simple
Keep It Simple, Iterate, and Trust Your Gut
The best analytics don’t replace good salesmanship—they just give you a little edge. Start simple: share your decks through Seidat, check the engagement data, and use it as a conversation starter. Cut what’s not working, double down on what is, and don’t obsess over every number.
You’ll get better insights over time by actually doing, tweaking, and talking to your prospects. In the end, it’s about making your sales process a little smarter, not turning it into a science experiment.