If you’re sending cold emails or LinkedIn messages, and you’re tired of shooting in the dark, this guide is for you. We’ll walk through how to actually track your outreach performance using Findthatlead analytics—what to look for, what to ignore, and how to spot if you’re wasting your time.
No fluff—just straight talk on what matters so you can spend less time guessing and more time actually getting replies.
1. Get Set Up: Connect the Dots Before You Start
Before you worry about analytics, you need to get your Findthatlead account set up right. Their analytics only work if you’re running your outreach campaigns directly through their platform.
What you need: - A paid Findthatlead account (the free one’s too limited for real tracking) - Your outreach emails or campaigns set up inside Findthatlead, not just finding leads and exporting them - Email accounts connected (Google, Outlook, etc.)
Pro tip:
Don’t try to “DIY” analytics by sending emails outside the platform and pasting results back in. You’ll lose tracking, and Findthatlead’s analytics just won’t work.
2. Launch a Campaign: Make Sure You’re Tracking the Right Stuff
Once you’ve got your account and email connected, you’ll need to build your outreach campaign inside Findthatlead:
- Choose your target list and upload it.
- Write your email sequence right in the platform.
- Set up follow-ups (these get tracked too).
What Findthatlead tracks: - Email opens - Clicks on links in your emails - Replies (this is the big one) - Bounce rates (how many emails never made it)
What it doesn’t track: - What happens after someone clicks (it’s not a full CRM) - Manual LinkedIn outreach (unless you’re using their specific LinkedIn tools) - Actual deals closed—you’ll need to track that elsewhere
Don’t get hung up on open rates.
Open rates are an okay “are my emails landing?” check, but with Apple Mail privacy changes and spam filters, they’re unreliable. Focus on replies and click-throughs.
3. Dig Into the Analytics Dashboard
Here’s where you see what’s actually happening. Findthatlead’s analytics dashboard isn’t fancy, but it covers the basics:
Key numbers to watch: - Delivery rate: If this is below 90%, your list is bad or your domain is in trouble - Open rate: Decent as a gut check—ignore tiny swings - Click rate: Shows if your links are interesting (if you even use links) - Reply rate: The metric that actually matters; this is your signal that people care - Bounce rate: If this is high, clean your list
How to use it: - Compare campaigns, not just single emails. Trends tell you more than one-off numbers. - Look for reply rates above 5%. If you’re below that, your message or list needs work. - High bounce or low delivery? Pause and fix your domain or list quality before you get blacklisted.
Pro tip:
Screenshot or export your results every week. Findthatlead’s reporting is pretty basic, and you’ll want your own records if you’re testing changes.
4. Spot Trends and Iterate—Don’t “Set and Forget”
Analytics aren’t magic—they just show you what’s going on. The real work is in seeing what’s working and making changes.
What to actually do with your numbers: - Low open rate: Try changing your subject lines, or check if your emails are hitting spam - High opens, low replies: Your message isn’t landing. Rewrite your first sentence or offer - High bounce rate: Clean your list, or you’ll get your domain flagged as a spammer - Solid reply rate: Double down on what’s working, and test small tweaks
Ignore vanity metrics.
Don’t obsess over tiny changes in open or click rates—they jump around, and they don’t always mean more deals.
Test one thing at a time.
Change your subject line, then your message, then your audience. If you change everything at once, you’ll never know what actually helped.
5. Avoid the Analytics Traps
It’s easy to get lost in the numbers and lose sight of what matters. Here’s what not to do:
- Don’t chase perfect open rates. Most people don’t reply, and that’s normal.
- Don’t send more just because you can. If your reply rate drops as you scale, your list quality is slipping.
- Don’t ignore bounces. High bounce rates kill your sender reputation fast.
- Don’t use links in every email. Sometimes links trigger spam filters—test with and without them.
What Findthatlead analytics can’t do: - Tell you exactly why people replied (or didn’t) - Replace real conversations or feedback - Track deals through your sales pipeline
Analytics are a flashlight, not a crystal ball.
6. When (and When Not) to Export Data
Findthatlead lets you export your analytics as a CSV. If you’re running several campaigns or need to crunch numbers, export regularly.
When it’s worth exporting: - You’re A/B testing campaigns and want to compare side by side - You’re prepping a report for your boss or client - You want to combine Findthatlead data with your CRM
When it’s pointless: - You’re just running one campaign and don’t need fancy graphs - You’re not going to look at the spreadsheet again
7. What Works, What Doesn’t, and What to Ignore
Here’s the honest rundown:
What works: - Tracking reply rates and only tweaking one thing at a time - Using analytics to spot deliverability problems early - Running small test campaigns before blasting a huge list
What doesn’t: - Obsessing over open rates—they’re noisy and easy to fake - Copying “best practices” without testing for your audience - Relying on Findthatlead analytics to run your whole sales process (it’s not a CRM)
Ignore: - Tiny changes week to week—look at trends, not blips - Any metric that doesn’t tie to real replies or conversations
Keep It Simple and Iterate
Don’t overthink it. Run your outreach through Findthatlead, watch your reply rates, and tweak one thing at a time. If you’re not getting replies, change your list or your message. Analytics won’t close deals for you, but they’ll keep you from wasting months on stuff that doesn’t work.
Start small, track what matters, and keep moving. That’s how you actually get results.