How to track multichannel outreach campaigns in ThorsHammer

If you’re running outreach across email, LinkedIn, phone calls, and more, you already know it’s a headache to track what’s working. Most tools either drown you in spaghetti charts or make you fill out a spreadsheet graveyard. This guide is for anyone who wants to actually see what’s happening in their campaigns using ThorsHammer—without wasting an afternoon fighting with filters.

Let’s cut through the noise and get your multichannel tracking working for you, not the other way around.

1. Get Your Channels Straight (Before You Touch ThorsHammer)

Don’t skip this. If you start pushing random outreach data into any tool, you’ll make a mess that’s hard to clean up later. Figure out:

  • Which channels are you using? (e.g., email, phone, LinkedIn, SMS)
  • What counts as an “outreach touch” on each? (A LinkedIn connect? An email open? A phone call attempt?)
  • How will you identify prospects across channels? (Email address is usually best; don’t use first names—trust me.)

Pro tip: Write this down somewhere. You’ll forget the details in two weeks, and then your data will be useless.

2. Set Up Multichannel Campaigns in ThorsHammer

Once your plan’s clear, now you can start building campaigns inside ThorsHammer.

Step 2.1: Create a New Campaign

  • Go to the Campaigns tab and hit “New Campaign.”
  • Name it something obvious, like “Q2 Demo Requests – Email + LinkedIn.”
  • Pick the channels you want to include. ThorsHammer lets you add multiple channels to a single campaign, but don’t get greedy—if you’re just starting, stick to two or three.

Step 2.2: Define Your Sequence

  • Drag and drop steps for each channel.
  • Set wait times between touches (don’t spam people).
  • Assign owners if your team is involved.

What works: Keeping sequences realistic. If nobody on your team is actually going to make five phone calls per lead, don’t add that step just to “round things out.”

Step 2.3: Map Your Data Fields

  • Make sure your contact list has unique identifiers across all channels (usually email).
  • Import your list, and double-check that fields match up. ThorsHammer will warn you if anything is missing, but it won’t fix your data for you.

What to ignore: Don’t bother mapping every social media handle unless you’re actually using them. Extra fields just clutter your reports.

3. Integrate Channels (and Don’t Trust “Native” Integrations Blindly)

ThorsHammer claims to integrate with email, LinkedIn, and some phone/SMS providers. Here’s how to avoid surprises:

Step 3.1: Connect Your Email

  • OAuth your account (usually Gmail or Outlook).
  • Test with a real send—ThorsHammer will say “connected” even if your provider is throttling you.
  • Check your sending limits. Most platforms will block or rate-limit you if you go wild.

Step 3.2: LinkedIn (Manual vs. Automated)

  • ThorsHammer’s LinkedIn integration is “semi-automated.” You’ll get reminders, and it can log activity, but it can’t send connection requests for you (nobody can, not legally).
  • For each LinkedIn step, you’ll get a notification to take action, then mark it as done.
  • Don’t expect magic: automated LinkedIn outreach is mostly snake oil.

Step 3.3: Phone & SMS

  • You can plug in Twilio or a similar provider.
  • Calls and texts can be logged automatically, but only if you’re using the in-app dialer.
  • If you’re calling from your cell, you’ll have to log touches manually (and you’ll forget, so keep it simple).

Pro tip: Before you roll out to your whole team, test each channel yourself. Integrations break, APIs change, and nothing ruins a launch faster than “Why didn’t my emails go out?”

4. Actually Tracking What Matters

This is where most people drown in reports. Here’s how to keep your tracking focused:

Step 4.1: Set a Clear Goal

  • What matters for this campaign? Meetings booked? Replies? Clicks?
  • Don’t try to track everything—pick one or two outcomes that matter.

Step 4.2: Use ThorsHammer’s Reporting (But Don’t Rely on Vanity Metrics)

  • The default dashboard shows:
    • Touches sent per channel
    • Open and reply rates (for email)
    • Manual logs for calls/LinkedIn
    • Meetings booked (if you integrate your calendar)
  • Ignore “reach” or “impressions” unless you’re doing pure brand awareness (most aren’t).

What works: Create saved views for each channel so you can see, at a glance, what’s actually driving replies or meetings.

Step 4.3: Segment Your Results

  • Break down by channel: Is email outperforming LinkedIn? Are SMS replies higher but meetings lower?
  • Segment by touchpoint: Does the second LinkedIn message work better than the first cold email?

What doesn’t work: Chasing micro-metrics like “average time to reply” unless you have huge volumes. Most teams don’t, and it just muddies the water.

5. Avoiding Common Mistakes

Even with a tool like ThorsHammer, it’s easy to make tracking harder than it needs to be. Here’s what to watch for:

  • Too many channels: More isn’t better. It just makes attribution impossible. Start with two, add more only if you can actually handle the data.
  • Messy contact data: If you import a list with inconsistent emails or missing fields, your tracking will be garbage. Clean it before you upload.
  • Manual steps not logged: If your team forgets to log LinkedIn touches or phone calls, your reports will be full of holes. Build this into your workflow, or go back to fewer channels.
  • Ignoring deliverability: If your emails aren’t landing (spam, bounces), it doesn’t matter how many you send. Check your sending reputation and warm up new accounts.

Pro tip: Less is more. Better to have solid tracking on two channels than spotty data from five.

6. Closing the Loop: Attribution and Real-World Results

Let’s get real—attribution is never perfect. If someone books a meeting after four emails and a phone call, you’ll never really know which channel did it. But you can get close enough to make better decisions.

  • Use ThorsHammer’s “last touch” attribution as a starting point, but look for patterns over time.
  • If meetings spike after you add LinkedIn steps, that’s a hint—even if the final booking came from email.
  • Don’t obsess over 100% accuracy. The goal is to see what’s working well enough to double down or kill a channel.

7. What to Do When You Outgrow ThorsHammer’s Tracking

ThorsHammer is pretty good for small-to-mid campaigns. But if you’re running massive, multi-team sequences, you’ll eventually hit its limits:

  • Custom reporting is basic. Export your data and use a BI tool if you want real flexibility.
  • Channel integrations are only as good as the APIs they connect to—expect occasional outages.
  • Attribution gets fuzzy once you have more than three channels or long sales cycles.

If you get to this point, congrats—you’re probably ready for a more specialized (and expensive) solution. But don’t jump until you actually need it.

Keep It Simple and Iterate

Multichannel campaign tracking doesn’t have to be a nightmare. Start with clean data, clear goals, and a couple of channels. Use ThorsHammer to track what matters, and ignore the rest. If you keep things simple, you’ll spot what works—and you’ll spend a lot less time fighting your tools.

Try it, tweak it, and don’t be afraid to cut what isn’t working. That’s how you actually get better results—no superhero dashboards required.