If you’re sending out video messages to customers or leads and want to know if it’s actually working, you’re in the right spot. This guide cuts through the noise and shows you how to track engagement analytics in Bonjoro to measure if your campaigns are hitting the mark—or just hitting “send.”
Whether you’re in sales, support, or running your own business, this isn’t about vanity stats. It’s about figuring out if your videos are getting seen, clicked, and sparking action. Forget the shiny dashboards and focus on what actually matters.
Step 1: Understand What Bonjoro Tracks (And What It Doesn’t)
Before you dive in, get clear on what Bonjoro really tracks. There’s no point setting up elaborate goals if the platform can’t measure them.
Bonjoro’s core engagement metrics: - Open Rate: Did someone open your email? - View Rate: Did they actually watch the video? - Click Rate: Did they click any links you included? - Replies: Did they write back or respond?
That’s it. No heatmaps, no “AI engagement scores,” and no guesswork. If you need deep behavioral analytics, you’ll have to combine Bonjoro with other tools (more on that later).
What’s missing? - You won’t get detailed info about how much of the video was watched. - You won’t see exactly who clicked unless you’re sending to named contacts (and even then, privacy comes first). - There’s no built-in A/B testing, so you’ll have to DIY it.
Pro tip: Don’t obsess over open rates. Focus on actions—views, clicks, replies. Those are the numbers that matter.
Step 2: Set Up Your Bonjoro Campaigns for Tracking
If you want clean data, you need to start with a campaign that’s actually trackable.
1. Use Bonjoro’s Campaigns Feature
Bonjoro lets you group sends into “Campaigns.” This is how you’ll compare performance, spot trends, and avoid mixing apples with oranges.
- Create a Campaign: In the Bonjoro dashboard, go to Campaigns > Create New Campaign.
- Name it clearly: “February Welcome Series” beats “Test 3.”
- Add recipients: Upload your list or connect your CRM.
- Customize your message: Personal, but scalable. No need for Oscar-worthy videos, but don’t sound like a robot.
2. Add Trackable Links
If you want to measure clicks, always include a link. Make it clear why they should click.
- Use UTM parameters if you’re sending folks to your website. This lets Google Analytics pick up where Bonjoro leaves off.
- Shorten links with Bitly if you want to track outside of Bonjoro.
3. Test Before You Send Wide
Send a few test messages to yourself or a teammate. Check: - Did the email land in the inbox (not spam)? - Does the video play on desktop and mobile? - Are the links working and tracked?
Don’t skip this. Broken links and weird formatting kill engagement faster than a boring video.
Step 3: Find and Interpret Your Engagement Analytics
Bonjoro’s analytics are baked right into the dashboard, so you don’t need a PhD to find them.
1. Access Your Analytics
- Go to the Campaigns section.
- Click on the campaign you want to review.
- You’ll see an overview: opens, views, clicks, replies—along with recipient-level data.
2. What Do the Numbers Mean?
Here’s the honest take on what’s “good”:
| Metric | Typical Range | What’s Actually Good? | |-------------|--------------|--------------------------------------------| | Open Rate | 30–70% | 50%+ is solid for warm lists. | | View Rate | 30–60% | Over 40%? People are actually watching. | | Click Rate | 5–20% | 10%+ is strong, but depends on the CTA. | | Replies | 2–10% | Anything over 3% is worth celebrating. |
Note: These numbers swing wildly by industry, list quality, and how personal your message is. Cold outreach will always underperform compared to warm contacts.
3. Dig Into Recipient-Level Data
Don’t just look at averages. Drill down: - Who’s watching but not clicking? Maybe your CTA needs work. - Who’s opening but not watching? Maybe your subject line over-promises. - Who’s replying? That’s gold—follow up fast.
Pro tip: Export your data if you want to slice and dice it in Excel or Google Sheets. Sometimes patterns jump out more clearly in a spreadsheet than a dashboard.
Step 4: Connect Bonjoro Analytics to Your Business Goals
Raw numbers are nice, but the point is to see if Bonjoro is moving the needle for your business.
1. Tie Engagement to Outcomes
- Sales: Did more people book a call or buy after your Bonjoro campaign?
- Retention: Did new customers who got a video stick around longer?
- Referrals: If you asked for referrals or reviews, did you get more?
If you can, line up your Bonjoro analytics with actual business results. Sometimes a campaign with “meh” open rates brings in your best customer. Don’t let averages blind you.
2. Use Tags and Integrations
- Tag contacts based on replies or clicks. This lets you follow up with the right people, not just everyone.
- If you use a CRM (like HubSpot or Salesforce), set up Bonjoro integrations so engagement feeds right into your workflows. Saves a ton of manual tracking.
3. Don’t Chase Vanity Metrics
It’s easy to get sucked into the numbers game. Remember: - A small group of highly engaged people beats a big group of lurkers. - One high-value reply is better than 100 opens. - If your message isn’t sparking action, tweak the content, not just the subject line.
Step 5: What Works (and What Doesn’t) for Boosting Engagement
You’re not here for “best practices” copied from blog posts written by AI. Here’s what actually moves the needle, based on real-world use.
What Works: - Personalization: Say their name, mention something specific. Batch-recorded videos get ignored. - Clear, single CTA: “Reply and let me know” or “Click to book a call” works better than a buffet of choices. - Short videos: Aim for 30–60 seconds. If you ramble, expect drop-off. - Follow-up: If someone clicks but doesn’t reply, follow up—don’t assume they’re not interested.
What Doesn’t: - Generic scripts: People can smell a mass send a mile away. - Overly polished videos: This isn’t Hollywood. Authentic beats slick. - Too many links: One clear ask. Don’t make people choose. - Ignoring data: If something’s not working, don’t keep doing it “for consistency.”
Step 6: Avoid Common Pitfalls
Let’s keep it real—most campaigns flop because of a few repeat mistakes.
- Not segmenting your audience: Sending the same video to everyone is lazy and gets lazy results.
- Forgetting to check analytics regularly: Set a reminder. Weekly is fine. Don’t binge-watch your dashboard, but don’t ghost it either.
- Overcomplicating tracking: You don’t need a monster spreadsheet. Bonjoro’s built-in stats + a simple follow-up plan = 90% of what you need.
- Expecting overnight success: Engagement builds over time. The first campaign is just a benchmark.
Step 7: Iterate, Don’t Overthink
Here’s where most people get stuck: waiting for the “perfect” message or obsessing over every metric. Don’t. Send, track, learn, and tweak.
- Run small experiments—try a new subject line or CTA and see what happens.
- If you’re not sure what’s working, ask your recipients. A simple “Hey, did you find this useful?” goes a long way.
- Keep your process simple so you actually stick with it.
Bottom line: Use Bonjoro’s analytics to spot what’s working, what’s not, and make changes fast. Don’t drown in data or get distracted by shiny metrics. Focus on actions, keep it personal, and tweak as you go. That’s how you measure campaign success—without losing your mind.