If you’re sharing decks in Flipdeck and wondering if anyone’s actually looking at your stuff, you’re in the right place. This guide is for folks who want practical ways to see what’s working, skip the fluff, and use Flipdeck’s analytics without getting lost in dashboards. Whether you’re in sales, marketing, or just trying to be less in the dark about your content, this is for you.
Let’s get straight to it.
Why Engagement Analytics Matter—And Where Flipdeck Fits
You’ve probably been told “track everything” and “data is gold.” In reality, most people just need to know: Did anyone actually look at my deck? Did they care enough to click anything? That’s it.
Flipdeck is all about sharing “decks”—collections of cards with links, files, and info. Unlike old-school email attachments, Flipdeck gives you a way to track what happens after you hit “send.”
But here’s the rub: Flipdeck’s analytics are simple by design. You’ll see who viewed your deck, when, and what they clicked. Don’t expect deep-dive heatmaps or user journey maps. For most, that’s fine—and it keeps things focused.
Step 1: Make Sure You’re Sharing Decks the Trackable Way
Not all sharing is created equal. If you want analytics, you need to share trackable links. Here’s how to do it right:
- Create your deck and cards as usual.
- Share using the “Share Deck” option.
- Look for the “Share” or “Get Link” button.
- Don’t just copy the URL from your browser’s address bar. That won’t track viewers.
- Choose “Track Views” or similar (if available).
- Flipdeck lets you decide if you want to track who’s looking. Always say yes if you want analytics.
- Send the generated link.
- Email, text, CRM—doesn’t matter, as long as it’s the Flipdeck-generated link.
Pro tip:
If you’re sharing decks inside your own company, Flipdeck can sometimes show you the user’s name. With external folks, you might just get “Anonymous” or an email address if you required one.
Step 2: Find the Right Analytics Dashboard
Flipdeck’s analytics aren’t buried, but they’re also not everywhere. Here’s where to look:
- Deck-level analytics:
- Go to your list of decks.
- Find the one you shared.
- Look for a “Views,” “Clicks,” or “Analytics” link or icon next to it.
- Card-level analytics:
- Some Flipdeck plans let you see which specific cards inside a deck got clicked.
- This is handy for spotting which resources are actually interesting to your viewers.
What you’ll typically see: - Total views: How many times the deck link was visited. - Unique viewers: How many different people looked. - Clicks per card: Which cards were actually interacted with.
What you won’t see: - How long someone spent on a card. - If they actually read anything. - Fancy funnel reports.
And honestly? That’s okay. Focus on the basics: Did someone open it, and did they click?
Step 3: Actually Read the Numbers (and Ignore the Noise)
It’s easy to get lost in “metrics for metrics’ sake.” Here’s what to actually look at:
- First, did anyone open it?
- If not, you’ve got a sharing or subject line problem, not a content problem.
- Which cards got clicks?
- If one card gets all the action, you know what people care about.
- Who viewed it?
- If you see names or emails, follow up. “Hey, saw you checked out the deck—any questions?”
What to ignore: - “Bounce rates” (Flipdeck doesn’t show this, and honestly, it’s overrated for shared decks). - Obsessing over exact timestamps. Unless you need to prove delivery, it’s just noise. - Comparing yourself to “industry benchmarks.” Most of those are made up anyway.
Step 4: Sort Out Privacy and Permissions
Let’s be real—tracking has its limits, especially if you’re sharing externally.
- If you require viewers to enter their name or email, you’ll get better data, but you might scare some folks off.
- If you don’t require info, you’ll likely see “Anonymous” in your reports.
- Some companies block tracking pixels or links. Nothing you can do about that.
Pro tip:
If you really need to know who viewed it, say so up front. Something like, “Please enter your email so I can send you updates.” Be honest; people appreciate it.
Step 5: Use Your Insights—Don’t Just Collect Them
It’s easy to generate reports and never do anything with them. Here’s how to use what you learn:
- Low views?
- Try a different subject line or message when sharing.
- Test sharing in a different channel (email, Slack, text).
- Certain cards never get clicked?
- Cut them or move them around. Don’t be afraid to trim.
- One card gets all the love?
- Lead with that info next time. Or expand on it.
- Repeat viewers?
- Reach out. They’re clearly interested.
Don’t overthink it. The goal is improvement, not perfection.
Step 6: Exporting and Sharing Analytics (If You Need To)
If you need to show your boss, client, or team what’s happening:
- Most Flipdeck plans let you export basic analytics as CSV or PDF.
- Look for an “Export” or “Download Report” button on the analytics page.
- Don’t just send the raw numbers—add a quick note: “The product overview card got 80% of the clicks. Next time, we’ll focus on that.”
If you can’t export, screenshotting works fine. Don’t let “perfect” reporting get in the way of sharing useful insights.
What Works, What Doesn’t, and What to Ignore
What works: - Sharing decks with trackable links, not just regular URLs. - Reviewing analytics within a day or two of sharing—while it’s still fresh. - Acting on what you see, even if it’s just moving a card or changing your intro message.
What doesn’t: - Waiting weeks before you check analytics (people move on fast). - Expecting detailed engagement heatmaps—Flipdeck keeps it simple. - Assuming every view means real interest. People click stuff for all sorts of reasons.
Ignore: - Overly granular metrics. You don’t need to know the exact second someone clicked. - Fancy analytics integrations—unless you’re a power user, these are more trouble than they’re worth.
Summary: Keep It Simple, Iterate, and Don’t Sweat the Small Stuff
Flipdeck’s analytics are there to give you a quick pulse, not a full-blown data science project. Use the numbers to tweak your decks, follow up with interested folks, and drop what isn’t working. Don’t get bogged down in dashboards or try to “game” the system—just keep it simple, see what’s landing, and keep improving.
Track, tweak, repeat. That’s all you need.