If you’re sending sales emails and have no clue who’s opening or clicking, you’re basically flying blind. Luckily, tools like Revenuegrid promise to give you some visibility—if you know how to set them up and what all those stats actually mean. This guide is for sales reps, SDRs, or anyone doing outreach who wants practical, no-nonsense advice on tracking email opens and clicks in Revenuegrid. No fluff, no empty buzzwords—just the steps, the gotchas, and the honest truth about what you can (and can’t) trust.
Why bother tracking email opens and clicks?
Let’s keep it real: open and click tracking isn’t magic, but it’s way better than guessing. Here’s what you actually get out of it:
- Figure out who’s interested: If someone’s opening your emails again and again, or clicking your links, they’re probably worth a follow-up.
- Test what works: See if your new subject line or call-to-action actually gets more attention.
- Stop wasting time: If nobody opens your emails, you know it’s time to try something different.
But don’t get carried away—email tracking is a helpful indicator, not a crystal ball. Opens and clicks can get blocked, faked, or ignored. More on that later.
Step 1: Make sure your Revenuegrid tracking is set up
Before you can track anything, you’ve got to be sure Revenuegrid is actually hooked up to your email account and ready to track.
1.1 Install and connect Revenuegrid
- If you haven’t already, install the Revenuegrid browser extension or Outlook add-in, depending on what your team uses.
- Log in with your work email. Follow the prompts to connect your inbox (usually Google Workspace or Office 365).
Pro tip: Some companies lock down email integrations. If you hit a wall, check with your IT folks—don’t waste an hour troubleshooting before you know it’s allowed.
1.2 Enable email tracking features
- In Revenuegrid, look for “Tracking Settings.” This is usually on the dashboard or under your account/profile settings.
- Make sure “Track email opens” and “Track link clicks” are both enabled. Sometimes these are toggles you need to switch on.
Watch out: If you’re sending from your phone or a different device without the Revenuegrid add-in, tracking won’t work. Stick to the device where you’ve got things set up.
Step 2: Composing tracked emails (the right way)
Just because tracking is enabled doesn’t mean every email you send will actually get tracked. Here’s what to pay attention to:
2.1 Use the Revenuegrid compose window
- Always send your outreach emails from the Revenuegrid-augmented compose window in your email client (like Outlook or Gmail).
- Look for a “Track” checkbox or an icon—make sure it’s checked before you hit send.
Pro tip: If you’re using templates or sequences in Revenuegrid, tracking is usually turned on by default, but double-check. It’s easy to assume and get burned.
2.2 How tracking actually works
- Opens: Revenuegrid inserts a tiny invisible image (a tracking pixel) into your email. When the recipient’s email client loads images, Revenuegrid logs an “open.”
- Clicks: Links in your email get automatically rewritten to pass through Revenuegrid’s tracker before going to the real destination. When someone clicks, it’s logged.
What can go wrong: - Some email clients (especially Outlook on desktop, and privacy-focused tools) block images by default. If that happens, opens won’t get tracked—even if they read your email. - Link rewrites can sometimes look suspicious to spam filters or eagle-eyed recipients. Use plain, trustworthy links and don’t overdo the hyperlinks.
Step 3: Interpreting opens and clicks in Revenuegrid
You’ve sent some emails. Now what? Here’s how to actually see what’s happening.
3.1 Where to find your tracking data
- Go to your Revenuegrid dashboard or the “Sent” folder in your email client.
- You’ll see icons or stats next to each email: usually an “eye” for opens and a “chain link” for clicks.
- Hover over or click these icons to get details—how many opens, how many clicks, and sometimes even where or when.
Batch outreach: If you’re using sequences or campaigns, Revenuegrid will often show aggregate stats—like open rates and click rates per step. This is handy, but don’t obsess over tiny differences.
3.2 What the numbers really mean
Let’s be blunt: tracking isn’t 100% accurate. Here’s how to read the numbers without fooling yourself:
- One open: Probably real, but could be automated (like a spam filter checking your email).
- Multiple opens: Much more likely to be a real person, especially if they’re spaced out over time.
- Clicks: These are more reliable than opens, but bots can click too (especially if you’re emailing big companies with aggressive security tools).
Ignore: - “Open notifications” from your own tests—Revenuegrid doesn’t always filter these out. - Perfect open rates. If you see 100% opens, something’s fishy. If you see 0%, it might be image blocking.
Step 4: Using the data to make smarter sales moves
Now that you’ve got some numbers, how do you actually use them?
4.1 Prioritize follow-ups
- If someone’s opened your email 3+ times or clicked a link, bump them up your call or reply list.
- Don’t get creepy—there’s no need to say “I see you opened my email 8 times.” Just follow up with something relevant.
4.2 Tweak your emails based on real results
- If nobody opens your emails, change your subject lines. Test something shorter, clearer, or more personal.
- If open rates are high but clicks are low, your call-to-action might be weak or the link might look sketchy. Try rewording it or making the link more obvious.
4.3 Don’t obsess over single stats
- One open or click doesn’t mean you’ve won the deal. Look for patterns over time, not magic bullets.
- Some prospects just don’t engage by email—that’s normal. Use calls, LinkedIn, or other channels if you’re hitting a wall.
Step 5: Common pitfalls and how to avoid them
Even with a tool like Revenuegrid, things aren’t always smooth. Here’s what to watch out for:
- Image and link blockers: Some recipients’ email setups will block tracking pixels or link redirects. There’s no perfect fix for this—just remember it happens.
- Spam filters and deliverability: Too many links or weird tracking domains can trip spam filters. Keep your emails simple and don’t cram in a ton of links.
- Privacy laws: Be aware of privacy regulations (like GDPR). Tracking is common in sales, but always respect opt-outs and your company’s policies.
Pro tip: If you’re getting odd results (like opens from strange locations), it could be due to security bots or proxies scanning your emails. Don’t jump to conclusions.
What to ignore (and what to focus on instead)
- Don’t chase “perfect” data. No tracking tool is flawless, and Revenuegrid is no exception.
- Ignore minor fluctuations—look for big trends and outliers instead.
- Don’t rely on email tracking alone to judge interest. Use it as one clue, not the whole story.
Keep it simple and keep tweaking
Email tracking with Revenuegrid is helpful, but it’s not a silver bullet. Set things up, check your numbers, and use what you see to guide your next move. Don’t overthink it: track, test, adjust, and repeat. The best results come from staying curious and not getting bogged down chasing the “perfect” open rate. Get the basics right, keep improving, and let the data nudge you in the right direction.