So you’re using email to get B2B leads, and you want to know if your emails are actually working. You’ve heard Hyperise can help, but you’re not looking for vague stats or pretty dashboards — you want to see what’s real, what’s nonsense, and how to actually track what matters.
You’re in the right place. This guide is for anyone running B2B email campaigns and trying to make sense of engagement metrics in Hyperise. Whether you’re a marketer, SDR, agency, or just wearing a lot of hats, you’ll learn how to set up tracking, what metrics are actually useful, and what to skip.
Let’s keep it practical.
1. What Email Engagement Metrics Actually Matter for B2B?
Before you log in and click a bunch of things, let’s get clear on what’s worth tracking. Most email tools drown you in charts, but only a handful of metrics really move the needle for B2B lead gen:
- Unique Opens: Did someone actually see your email? Not perfect (more on this later), but a basic sign of life.
- Click-Through Rate (CTR): Did they click your CTA or personalized image? This is as close as you get to real intent.
- Replies: Did you get a human response? (This is gold.)
- Bounces: Are you emailing real people or dead addresses?
- Unsubscribes/Spam Reports: Are you ticking people off?
What doesn’t matter? “Impressions,” “forwarded,” or anything that sounds impressive but you can’t act on. Stick to the basics.
2. How Hyperise Tracks Email Engagement (and Where It Falls Short)
Hyperise isn’t a traditional email platform; it’s a personalization tool that lets you add dynamic images and personalized content to your emails. But it does give you some solid tracking if you use it right.
How Hyperise Tracks: - Image Pixels: When you add a Hyperise image to your email, it bakes in a tiny tracking pixel. When someone loads the image, Hyperise logs an “open.” - Personalized Links: If you turn a Hyperise image into a clickable link, clicks are tracked too. - Integrations: Hyperise works with a bunch of email platforms (Mailshake, Lemlist, Outreach.io, etc.), so you can sync metrics back and forth.
Where It’s Flaky: - Open Tracking: Email clients (like Gmail or Outlook) sometimes block images by default, so “opens” can be undercounted. - Bot Activity: Opens and clicks can be inflated by automated scanners, especially if you’re cold emailing. - Replies: Hyperise can’t track replies out of the box — you’ll need your email platform for that.
Bottom line: Hyperise tracking is helpful, but don’t treat it like gospel. Use it as a guide, not a scoreboard.
3. Step-by-Step: Setting Up Hyperise for Engagement Tracking
Ready to get your hands dirty? Here’s how to actually set up Hyperise so you can track real engagement from your B2B emails.
Step 1: Connect Hyperise to Your Email Platform
You need to tie Hyperise to the tool you’re actually sending emails from. Most people use something like Mailshake, Lemlist, or even plain old Gmail with a mail merge tool.
- In Hyperise, go to Integrations.
- Find your email platform on the list (if it's not there, look for a Zapier or webhook workaround).
- Follow the instructions to connect — usually, it’s an API key or OAuth login.
Pro Tip: If you’re using a lesser-known tool, check Hyperise’s help docs. Worst case, you can use the “Generic Image Link” and paste it manually.
Step 2: Create a Personalized Image (with Tracking)
This is Hyperise’s bread and butter.
- In Hyperise, click Create New Image.
- Pick a template or start from scratch.
- Add dynamic fields (like {FirstName}, {Company}) — these will pull from your email list.
- Make the image clickable (add a link to your landing page, demo sign-up, or calendar).
- Save and copy the image embed code.
Pro Tip: The image itself is the tracking pixel. If you want to track clicks, make sure the image links somewhere meaningful.
Step 3: Add the Hyperise Image to Your Email Campaign
- Go to your email platform.
- Paste the Hyperise image code into your email template. If you’re using a drag-and-drop editor, use the “HTML” or “Insert Image from URL” option.
- Make sure your merge fields match up (e.g., if Hyperise uses {FirstName}, your email tool shouldn’t use %FIRSTNAME% or [[FirstName]] — keep it consistent).
Heads up: Always send yourself a test. Make sure the image personalizes and the link works.
Step 4: Send (or Schedule) Your Campaign
You’re ready to go. Launch your campaign as usual. Hyperise will now start collecting data on who opens and clicks your personalized images.
4. Finding and Understanding Your Engagement Data in Hyperise
Okay, you’ve sent your emails — now what?
Where to Find the Metrics
- Log in to Hyperise.
- Go to Dashboard > Image Analytics.
- Here you’ll see:
- Impressions: How many times your image loaded (this is basically “opens”).
- Clicks: How many times people clicked your image.
- Breakdown: Sometimes by recipient, company, or campaign (depends on your setup).
How to Actually Use This Data
Don’t get lost in the weeds. Here’s what to look for:
- Low Opens: If your open rate is under 20%, your list probably stinks or your subject line is boring. Double-check deliverability.
- Low Clicks but High Opens: Your image or CTA isn’t compelling. A/B test your images or offer.
- High Clicks, No Replies: Your landing page or booking flow needs work. The problem isn’t email, it’s what happens after.
- Weird Spikes: If you see a ton of opens/clicks at odd hours or from the same IP, it might be bots or link scanners. Ignore these.
Remember: Hyperise can only track what it sees. If images are blocked, or someone clicks a plain-text link instead of your image, you won’t see it.
5. What About Replies, Unsubscribes, and Deliverability?
Hyperise doesn’t track these — but they matter most for B2B.
- Replies: Use your email platform to track these. Set up alerts or filters so you never miss a good lead.
- Unsubscribes: Again, this is on your sending platform. Watch for spikes — it’s a sign your targeting is off.
- Bounces: Clean your list regularly. Sending to bad addresses tanks your sender reputation fast.
Don’t chase “vanity metrics.” Opens and clicks are useful, but replies and meetings booked are the real game.
6. What Works, What Doesn’t, and What to Ignore
Works: - Personalized images boost clicks — especially if they’re clever, not cheesy. - Tracking pixels are good for spotting trends, not for exact science. - Clear CTAs (book a call, download a guide) get more engagement than vague “learn more” links.
Doesn’t Work: - Overly complicated images (“Hey, it’s your logo on a mug!”) can look spammy. - Relying on open rates to judge sender reputation. They’re too easy to game or miscount. - Ignoring mobile — most B2B folks check email on their phones.
Ignore: - “Engagement scores” or black-box numbers with no explanation. - Any stat you can’t tie back to revenue, meetings, or pipeline.
7. Pro Tips for Honest Email Engagement Tracking
- Always test with your own addresses (Gmail, Outlook, etc.) to see what’s actually being tracked.
- Segment your campaigns: Don’t lump all your prospects into one blast. You’ll get better data and less noise.
- Keep your messages short: The more clutter, the more likely your tracking pixel gets missed or blocked.
- Don’t rely on just one tool: Combine Hyperise data with your CRM, calendar bookings, and replies for the full picture.
Keep It Simple (and Don’t Obsess Over the Numbers)
Tracking email engagement in Hyperise is useful — but don’t let the numbers distract you from the real goal: getting more quality conversations started. Set up your tracking, look for clear trends, and use what you learn to make your next campaign a little better.
Don’t chase perfection. Test, tweak, and double down on what actually gets replies. That’s what moves the needle.