If you’re sending lots of outreach emails—sales, recruiting, business development, whatever—you already know that “spray and pray” doesn’t work. You need to know who opened your emails, who clicked your links, and who actually replied. Otherwise, you’re just guessing and hoping for the best.
That’s where Getmagical comes in. It’s not just a canned response tool or a way to save snippets. It gives you real numbers on how your emails perform so you can stop flying blind. But—like most tools—it’s only as good as how you use it.
This guide is for anyone who wants to actually understand what’s happening after you hit send. We’ll cover how to track email engagement in Getmagical, what the numbers really mean, and which metrics you can safely ignore.
Why Email Engagement Metrics Matter (and Which Ones Actually Do)
First, let’s get real: not all email metrics are worth obsessing over. Here’s what you should pay attention to:
- Opens: Tells you if someone at least looked at your email. Not perfect (see the gotchas below), but useful.
- Clicks: Shows if your links are tempting enough for people to actually click. More actionable than opens.
- Replies: The gold standard. If someone writes back, they’re interested—period.
What to ignore? “Deliverability scores” and “time spent reading” are mostly noise for most outreach. Focus on opens, clicks, and replies.
Pro tip: Don’t try to optimize for everything at once. Pick one weak spot (like low click rates) and start there.
Step 1: Set Up Getmagical for Tracking
Before you can track anything, you need to make sure Getmagical’s tracking features are actually turned on. Here’s how to get set up:
- Install the Getmagical Extension
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If you haven’t already, grab the browser extension (it’s Chrome-based). No extension, no tracking—it won’t work from the web app alone.
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Connect Your Email Account
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Link your Gmail or Outlook account inside Getmagical. This gives it access to your sent messages and lets it insert tracking pixels/links.
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Check Your Settings
- Go to the Getmagical dashboard.
- Make sure “Track Opens” and “Track Clicks” are both enabled. If you want to track replies, ensure that “Track Replies” is on as well.
- Some privacy-focused users turn tracking off by default. Double-check this or you’ll be staring at blank dashboards.
What can go wrong? - If you’re in a super locked-down IT environment, tracking might get blocked or flagged as suspicious. Test with your own email first. - Some recipients (especially in big companies) have image blocking or security filters that mess with open tracking.
Step 2: Send Outreach Emails with Tracking Enabled
Now that you’re set up, it’s time to put tracking to use.
- Compose Your Email in Gmail or Outlook (with Getmagical Active)
- Use the Getmagical extension to insert your templates, snippets, or personalization.
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Make sure you send from the account you connected. Sending from another inbox? Tracking won’t work.
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Double-Check Tracking Is Active
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Look for a small “tracking enabled” indicator before you hit send. If you don’t see it, open/click tracking might not be turned on for that message.
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Send Individually or in Bulk
- You can send one email at a time or use Getmagical’s bulk sending features. Tracking works either way, but bulk sends can sometimes trigger spam filters—don’t go overboard.
What doesn’t work? - Forwarding a tracked email to someone else usually doesn’t track the new recipient. Tracking is tied to the original send. - BCC’ing yourself or others won’t show opens/clicks for those addresses.
Step 3: Read and Interpret Your Email Engagement Data
So you’ve sent your emails. Now what? Here’s how to actually read the data and avoid common traps.
- Access Your Getmagical Analytics Dashboard
- Open the dashboard and navigate to the “Engagement” or “Analytics” section.
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You’ll see stats for opens, clicks, and replies—broken down by campaign, template, or individual email.
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What the Numbers Mean (and Don’t Mean)
- Opens: If you see a high open rate but low clicks/replies, your subject line is good but your content probably isn’t connecting.
- Clicks: High clicks mean your call to action is working. If clicks are low, rethink your links or offers.
- Replies: This is the metric that actually pays the bills. Low reply rate? Change your ask or follow-up cadence.
Watch out for… - False opens: Some email clients “preload” images, triggering opens even if nobody read your email. Treat open rates as a ballpark, not gospel. - Link shorteners: If you use your own link shorteners plus Getmagical’s tracking, the data can get messy or break altogether. - Unsubscribes: If you see a spike, your emails are probably too frequent or too generic.
Step 4: Use Metrics to Actually Improve Your Outreach
It’s easy to fall into the reporting rabbit hole. Here’s how to use the data to actually get better results:
- A/B Test Subject Lines and Content
- Try two subject lines for similar lists. See which one gets more opens—simple as that.
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Test different calls to action or value props in your message body for click/reply rates.
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Segment Your Lists
- Don’t treat all recipients the same. Segment by industry, job title, or previous engagement.
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Compare engagement numbers by segment, not just overall. You’ll spot what works for each group.
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Time Your Sends
- Play with sending at different times/days. Getmagical’s reports can show when opens and replies happen.
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Don’t overthink it—if you see no difference, pick a time that works for you.
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Follow Up (But Don’t Be a Pest)
- Use reply tracking to know who didn’t answer.
- Send a targeted, relevant follow-up. Don’t just “bump” your last email—add something new or useful.
Ignore this advice at your own risk: - Don’t obsess over a single campaign’s numbers. Patterns matter more than one-off results. - Don’t spam people who never open or reply. You’ll just hurt your sender reputation and annoy potential leads.
What to Do When Tracking Isn’t Working Right
Sometimes, you’ll see weird numbers—like 0 opens or 200% open rates. Here’s what’s probably happening:
- Email filters or security software: Corporate IT often blocks tracking pixels or “clicks” every link for security checks.
- Recipients using privacy features: Apple Mail Privacy Protection and similar tools can inflate open rates.
- Technical glitches: Rare, but browser extensions can conflict or need updating.
How to troubleshoot: - Send a test email to your personal account and check if tracking fires. - Update your extension and browser. - If nothing works, contact Getmagical support—but don’t expect miracles if your recipients are all using hyper-secure systems.
Keep It Simple, Iterate, and Actually Improve
Here’s the deal: tracking email engagement in Getmagical isn’t magic (despite the name). It’s a tool that tells you what’s working and what’s not—if you use it right and don’t get lost in the weeds.
Start with the basics: turn on tracking, watch your open/click/reply rates, and make one change at a time. Ignore vanity metrics. Focus on what actually moves the needle.
You’re not going to get it perfect the first time. That’s fine. Just keep it simple, pay attention to the numbers that matter, and keep improving as you go. That’s how you get better outreach—one test, one tweak, one reply at a time.