If you’re running B2B campaigns and tired of staring at dashboards that look impressive but don’t actually help you make better decisions, this guide’s for you. We’ll walk through how to use the Floqer analytics dashboard to actually track what matters in your campaigns, interpret the numbers, and make some real improvements. No fluff, no magic bullets—just what works, what doesn’t, and what to skip.
Step 1: Connect the Dots—Setting Up Floqer Properly
Before you get any value from analytics, you need clean data. That means:
- Integrate your key channels: Email, LinkedIn, web forms, landing pages—whatever you use. Don’t just connect everything for the sake of it, though. Start with the channels that actually drive leads.
- Tag your campaigns: Use consistent UTM tags or whatever tracking system you prefer. If you skip this, you’ll end up with a data soup that’s tough to untangle later.
- Check for duplicate data: Floqer tries to de-duplicate, but garbage in, garbage out still applies.
Pro tip: If you’re importing historical data, double-check time zones and date formats. You'd be amazed how much a messy import can throw off your reporting.
Step 2: Get Oriented—Understanding the Floqer Dashboard
Floqer’s dashboard has a lot going on. Here’s what’s worth your attention:
- Campaign Overview: This is your launchpad. It’ll show you open rates, click-through rates, conversion rates, pipeline value, and (if you’ve set up CRM integration) closed deals.
- Funnel Breakdown: See where leads drop off—are people opening emails but not clicking? Clicking but not filling out forms? The funnel view actually helps you spot where things are leaking.
- Source Attribution: Don’t obsess over this, but it’s handy for seeing which channels are bringing in real leads (not just clicks). Remember: not every “conversion” is a quality lead.
- Custom Reports: If you want to get fancy, you can build your own dashboards. For 90% of B2B teams, the built-in reports are enough.
Ignore: Vanity metrics like “impressions” unless you’re running awareness campaigns. For most B2B teams, those numbers rarely tell you anything actionable.
Step 3: Track What Actually Matters (And Ignore the Rest)
It’s easy to drown in data. Here’s what to focus on:
The Metrics That Matter
- Leads generated (not just form fills, but qualified leads)
- Pipeline generated (how much potential revenue is attached to those leads)
- Opportunity-to-close rate
- Cost per qualified lead (not just cost per click)
Metrics to Take With a Grain of Salt
- Click-through rate: Useful, but only if those clicks turn into real conversations.
- Time on page: Unless your business is content, this is often noise.
- Email open rates: With privacy changes, these are less reliable than ever.
Pro tip: Pick no more than three core metrics per campaign. If you’re tracking everything, you’re tracking nothing.
Step 4: Slice and Dice—Segmenting for Insight
Floqer’s segmentation tools let you break down results by channel, campaign, audience, and more. Here’s how to use them:
- By channel: Are your LinkedIn ads bringing in better leads than your email outreach? Slice your data and see.
- By audience: Segment by company size, industry, or whatever fields matter to your sales team. See where the best leads are actually coming from.
- By time: Compare this quarter to last, or before/after a campaign tweak.
What works: Looking for patterns—like one channel consistently out-performing others, or a particular message resonating with a certain industry.
What doesn’t: Getting lost in micro-segments. If you’re slicing your data into oblivion (“How did our campaign do for mid-market German logistics companies between noon and 2pm?”), you’re probably hunting for a story that isn’t there.
Step 5: Diagnose, Don’t Just Observe—Turning Data Into Action
Numbers are only useful if they help you do something. Here’s how to spot real opportunities for improvement:
- Low conversion rates: Are people dropping off after clicking your ad? Time to revisit your landing page or your offer.
- High lead volume, low quality: You might be optimizing for the wrong metric (like form fills instead of qualified leads).
- Strong top-of-funnel, weak bottom-of-funnel: Maybe marketing’s doing fine, but handoff to sales needs work.
Ask yourself: - Are we getting more of the right leads, or just more leads? - Is a particular channel driving pipeline, or just noise? - Did this campaign move the needle compared to last quarter?
Don’t: Make changes just because a number dipped or spiked for a day or two. Look for trends over time, not blips.
Step 6: Optimize, Test, and Rinse/Repeat
You’ve spotted issues or opportunities. Now what?
- Test one thing at a time: Change your headline, landing page, or offer—not all three. Otherwise, you won’t know what worked.
- Set a real timeframe: Give campaigns at least a couple of weeks (ideally more) before judging.
- Use Floqer’s built-in A/B tools: Don’t reinvent the wheel—Floqer offers basic split testing on emails and landing pages. Use it.
- Document changes: Keep a log of what you changed and when. You’ll thank yourself in three months.
What works: Small, consistent experiments. Big overhauls usually create confusion and muddy your results.
What doesn’t: Endless tweaking. At some point, you need to let the data speak for itself.
Step 7: Reporting That Doesn’t Waste Everyone’s Time
Floqer lets you whip up dashboards and reports. Here’s how to keep it useful:
- Customize for your audience: Your sales VP cares about pipeline and closed deals, not click rates.
- Automate regular reports: Set up weekly or monthly emails to stakeholders. Keep them short and focused—no one reads a 30-slide deck.
- Explain the “so what?” Don’t just dump numbers. Add a one-liner: “LinkedIn campaigns drove 60% of new pipeline this month.”
Skip: Reporting for the sake of reporting. If a metric hasn’t changed in months and no one acts on it, cut it.
Honest Take: Where Floqer Shines (And Where It Doesn’t)
Floqer’s dashboard is genuinely solid for B2B teams that want to see which campaigns actually move the revenue needle. It’s intuitive, connects to most major channels, and the funnel breakdown is miles ahead of generic analytics tools.
Where it falls short: If you’re looking for deep attribution with multi-touch modeling or want to track complex offline events, Floqer isn’t the answer (yet). Also, the custom reporting is decent, but don’t expect Tableau-level flexibility.
Bottom line: It’s great for most small and mid-size B2B teams that just want to know what’s working.
Keep It Simple, Iterate, and Don’t Chase Every Shiny Metric
Floqer can help you track and optimize your B2B campaigns, but only if you focus on what really matters. Don’t get bogged down chasing perfect data or obsessing over the tiniest fluctuations. Set up your dashboards, track the numbers that actually move your business forward, and make small, steady improvements. Rinse and repeat—and skip the vanity metrics. Your future self (and your sales team) will thank you.