If you’re running outreach on more than one channel—email, LinkedIn, SMS, whatever—you know it’s chaos until you can actually see what’s working. Spreadsheets get ugly fast, and "gut feeling" is just a way of saying you have no idea. This guide is for marketers and founders who want to run smarter, not harder, using Drippi analytics to track and actually improve their multichannel campaigns.
Here’s how to get set up, what to track, what to ignore, and how to actually make your numbers go up.
Step 1: Set Up Tracking for Every Channel You Use
First things first—if you’re not tracking, you’re guessing. Drippi ([drippi.html]) is built for multichannel outreach, but you need to get it set up right from the start.
What to do: - Map out every touchpoint: Email, LinkedIn, SMS, cold calls, etc. Don’t skip the ones that seem minor. - Connect each channel to Drippi. Most integrations are plug-and-play (Gmail, Outlook, LinkedIn, etc.), but if you’re using something weird, check Drippi’s docs for a workaround. - Assign unique tracking links or tags to each campaign and channel. This is your secret sauce for knowing what’s actually driving results.
Pro tip: Don’t get fancy with naming conventions. Use something you’ll understand a month from now, like 2024-Q2-LinkedIn-Inbound.
What to ignore:
Don’t try to track every single metric from day one. Start with the basics: sends, opens, replies, clicks. You can always dig deeper later.
Step 2: Know What to Measure (and Why)
You’ll see a lot of dashboards in Drippi. Here’s what actually matters for most outreach:
- Send volume: Are you getting enough messages out the door?
- Delivery/acceptance rates: Are your emails/SMS/requests even landing?
- Opens/views: Attention is the first hurdle.
- Replies/responses: This is the gold—real engagement.
- Clicks (if relevant): Are people interested enough to click your links?
- Meetings/bookings: The bottom-line result for most campaigns.
Real talk:
Vanity metrics (like “reach” or “impressions”) are easy to inflate and rarely matter for outreach. If it doesn’t move the conversation forward, don’t obsess over it.
Step 3: Build (and Actually Use) Custom Reports
Drippi’s canned reports are a good start, but you’ll get more value by setting up views tailored to your campaigns.
How to do it: - Filter by channel, campaign, and timeframe. Compare apples to apples. - Set up cohort reports to see if certain campaigns perform better over time or with specific audiences. - Create simple dashboards: One for daily pulse checks, one for deep-dive reviews.
Pro tip:
Set up automated email digests for your team. Weekly is often enough. Don’t flood your inbox with daily reports unless you’re troubleshooting.
What to ignore:
Don’t waste time on pixel-perfect charts. Focus on what helps you decide what to do next.
Step 4: Analyze What’s Actually Working
Now you’ve got data. Time to put it to use.
Ask yourself: - Which channels are driving replies or meetings? Not just opens. - What subject lines or messages get responses? Drippi’s A/B testing tools can help, but don’t overcomplicate—test one thing at a time. - Are there patterns by segment? Maybe LinkedIn works better for SaaS, but email lands more calls with agencies.
How to spot real insight: - Look for outliers—campaigns that bombed or overperformed. Why? - Compare by audience, not just by channel. - Don’t ignore negative signals. If a channel’s results are flatlining, stop pouring effort into it.
Honest take:
Most campaigns flop before something hits. That’s normal. The key is spotting small wins and doubling down, not chasing perfection across every channel.
Step 5: Optimize and Iterate (Without Overcomplicating It)
You’ve found what’s working. Now, do more of it—with small, focused tweaks.
- Double down on the top channel, but don’t abandon others without proof.
- Refine your messaging based on real replies, not just open rates.
- Use Drippi’s automation features after you know what works. Automating a bad message just creates more noise.
- Set a simple review cadence: every two weeks is realistic for most teams.
What to skip: - Don’t rebuild everything after every minor dip. Trends matter more than blips. - Don’t chase the latest "AI-powered" optimization unless you see real gains. Most of it’s just lipstick on a spreadsheet.
Step 6: Clean Up and Repeat
Outreach is messy—lists get stale, channels change, people churn.
- Regularly clean your contact lists. Drippi flags bounces and bad data—listen to it.
- Archive campaigns that are dead. Don’t let your dashboard turn into a junk drawer.
- Review and reset goals every quarter. What worked in Q1 might flop in Q3.
Reality check:
No system is “set and forget.” The best teams make small tweaks often and don’t let their workflow get bogged down by old stuff.
Final Thoughts: Keep It Simple, Keep Moving
Multichannel outreach is a moving target. Drippi makes it easier to see what’s actually happening, but it’s on you to act on those numbers. Don’t get lost in dashboards or endless tweaks. Start simple, track what matters, and make one smart change at a time. Iterate, clean up, and keep going—your best campaign might be the next one you send.
Good luck. Now get out there and make your outreach work for you.