If you’re running LinkedIn campaigns and want to actually know what’s working (instead of just hoping for the best), you’re in the right place. This guide is for anyone using LinkedIn for business—whether you’re a solo operator, part of a small marketing team, or just got volunteered to “do social.” We’ll walk through how to track and measure your LinkedIn campaign performance using Taplio, a tool that promises to make LinkedIn analytics a lot less painful.
Let’s skip the fluff and get right to what matters: seeing if your LinkedIn efforts are actually paying off.
1. Get Your LinkedIn and Taplio Accounts Connected
Before you analyze anything, you need the data in one place.
- Sign up for Taplio if you haven’t already. (They offer a free trial, but eventually you’ll hit a paywall.)
- Connect your LinkedIn account in Taplio. The platform walks you through LinkedIn’s permissions—just follow the prompts.
- If you’re working with multiple profiles or company pages, hook those up too.
Pro tip: Only connect the profiles or pages you actually care about. Otherwise, you’ll end up with a bunch of noise when you look at analytics.
2. Set Clear, Measurable Campaign Goals
Don’t skip this. If you don’t know what you want, no tool will help.
Before you start tracking anything, get specific:
- Do you want more followers? More post engagement? Website clicks?
- Are you tracking leads, or just “brand awareness”? (If it’s the latter, good luck measuring ROI.)
- Write down your goals and assign numbers—e.g., “Get 10 demo requests in June,” not “Increase engagement.”
If your goal is “go viral,” save yourself some disappointment. Instead, focus on metrics you can actually influence and measure.
3. Get Oriented: Taplio’s Analytics Dashboard
Once you’re set up, head to Taplio’s Analytics dashboard. Here’s what you’ll typically see:
- Top-level metrics: Views, likes, comments, shares, follower growth.
- Post-by-post breakdown: How each post is performing.
- Engagement over time: Trends, spikes, and dead zones.
What’s actually useful?
- Engagement rate (likes + comments ÷ impressions): This tells you if people care enough to interact.
- Follower growth: Decent signal of whether your content is attracting the right crowd.
- Click-throughs: If you’re posting links, this is essential. If Taplio doesn’t show this (sometimes LinkedIn hides it), check your website analytics.
What to ignore:
Vanity metrics like “impressions” look nice, but don’t tell you much unless they lead to real action.
4. Track Campaign Performance: Step-by-Step
Here’s how to get meaningful numbers out of Taplio:
a) Tag or Group Your Campaign Posts
- Use Taplio’s post labeling or campaign grouping feature. This keeps related posts together—useful if you’re running multiple campaigns.
- If you’re doing this manually, at least keep a spreadsheet with URLs and campaign names.
Why bother?
You’ll want to see how a whole campaign did, not just one-off posts.
b) Monitor Key Metrics for Each Campaign
For each campaign or set of posts, check:
- Engagement: Likes, comments, shares. High engagement means your content is resonating (or at least getting noticed).
- Reach: How many people saw your stuff. Useful only if it’s driving engagement or clicks.
- Follower growth during campaign period: Did your audience actually grow?
- Lead generation: If you’re using lead magnets, check how many people actually filled out the form.
How to do it in Taplio:
- Go to your Analytics dashboard.
- Filter by campaign, or manually pull together the posts (depends on your setup).
- Export data if you like—sometimes it’s easier to crunch numbers in Excel or Google Sheets.
Pro tip:
Ignore random viral spikes unless they actually drive business outcomes. That 10,000-impression post about your dog? Fun, but not a business result.
c) Compare to Past Performance
- Taplio lets you see trends over time. Look for improvements (or drops) compared to previous campaigns.
- Don’t just compare to last week—compare to similar campaigns or the same period last year if you can.
What to focus on:
Sustained improvement beats one-hit wonders.
d) Double-Check Website Traffic and Conversions
Taplio can’t see what happens on your website. If your goal is sign-ups or leads, cross-check with Google Analytics or whatever tool you use.
- Use UTM parameters on your LinkedIn links. This helps you see which traffic is coming from which campaign.
- Don’t trust LinkedIn’s “unique clicks” blindly—they’re often inflated.
5. Dig Into What’s Actually Working (and What’s Not)
After you’ve run a campaign or two, step back and look for patterns.
Questions to ask:
- Do certain post types (text, image, video) do better?
- Are there days/times that consistently work?
- Is your audience actually growing, or are you just getting fly-by likes?
- Which posts led directly to leads or sales?
Taplio’s role:
The tool makes it easier to spot trends, but you’ll need to do some thinking. Don’t get hypnotized by charts—look for real cause and effect.
Honest take:
No tool can tell you why something took off. Sometimes it’s timing, sometimes it’s luck. Use analytics for clues, not gospel.
6. Ignore the Fluff: What Data You Can Skip
Not all metrics are worth your time. Here’s what to mostly ignore:
- Impressions without engagement: Lots of people saw it, but nobody cared? Move on.
- Engagement from bots or non-ideal audiences: Some posts attract low-quality engagement.
- “Virality” scores: Fun to look at, but rarely translate to sales or leads.
- Monthly summary emails: They look nice, but usually just repeat what you already know.
Spend your energy on what moves the needle for your actual business goals.
7. Report Results Without the Spin
If you need to show results to your boss or client:
- Focus on how your work affected real business goals (leads, sales, website traffic).
- Include honest context. “Engagement was up 30%, but most came from one meme post” is better than pretending it was all strategic genius.
- Screenshots from Taplio help, but be ready to explain what matters and what doesn’t.
Pro tip:
Don’t try to make every campaign look like a runaway success. Being honest about what failed builds credibility.
8. Iterate, Test, Repeat
The real edge isn’t in fancy analytics—it’s in running lots of small experiments and learning from them.
- Try new formats. If something tanks, drop it.
- Double down on what your audience actually responds to.
- Use Taplio’s scheduling and idea tools to plan, but don’t overthink it.
Remember:
No one gets it perfect on the first try. The best campaigns are the result of lots of tweaks and learning.
Keep It Simple—and Keep Moving
LinkedIn analytics can suck up hours if you let them. Taplio does make it easier, but only if you focus on the numbers that matter and ignore the rest. Set clear goals, check your results honestly, and don’t fall for shiny charts with no real impact. Track, measure, learn, repeat.
That’s how you actually get better at LinkedIn. Everything else is noise.
Now go post something worth measuring.