If you’re running campaigns and you actually care about results—not just busywork—tracking performance the right way is non-negotiable. This guide is for marketers, founders, and anyone else who wants to use Opnbx to see what’s working, fix what’s not, and avoid wasting time on vanity stats.
Let’s get into it.
1. Know What You’re Actually Trying to Measure
Before you open up Opnbx, get clear: what counts as “success” for this campaign? You’d be surprised how much time people waste tracking numbers that don’t move the needle.
Figure out: - Are you trying to get new leads? - Nurture your existing audience? - Drive actual sales? - Or just get feedback on an idea?
Pro tip:
Don’t get sucked into tracking everything. Pick 1–3 core metrics that tie directly to your goal. The rest is just noise.
Common campaign metrics in Opnbx: - Email open rates (meh, only tells you if your subject line is okay) - Click-through rates (better—at least someone took action) - Conversion rates (the real deal: did they do what you wanted?) - Unsubscribes/spam complaints (good to watch so you don’t burn your list) - Replies (especially for outbound or engagement campaigns)
2. Set Up Your Campaign in Opnbx—And Actually Name It Something Useful
When you create a campaign in Opnbx, don’t just call it “Newsletter” or “Q3 Push.” Be specific so you actually remember what it was a month from now. For example: “2024-06 Webinar Invite – New Leads.”
Why bother? - Makes reporting and comparing easier later. - Helps you (and your team) stay organized when you’ve got more than one thing running.
How to do it:
- Go to the Campaigns section.
- Click “Create Campaign.”
- Use a naming system, like [YYYY-MM] [Type] – [Goal or Audience].
- Fill in the details and set your sending criteria.
3. Use Opnbx’s Tracking Tools—But Don’t Trust Everything Blindly
Opnbx tracks a bunch of stuff automatically: sends, opens, clicks, bounces, unsubscribes, and more. Here’s the truth about each:
- Sends: Obvious, but useful for scale.
- Opens: Tracked by a tiny pixel. Blocked by some email apps or privacy settings (hello, Apple Mail). Treat as a rough guide, not gospel.
- Clicks: More reliable. If someone clicks, you know they interacted.
- Bounces: If you see a lot, your list quality is a problem.
- Unsubscribes/Spam: Watch these. A spike usually means your content missed the mark or you’re emailing the wrong audience.
What to ignore: - “Delivery rate” is almost always high unless your list is junk. - “Forwarded” or “printed” counts—nobody cares.
How to see metrics in Opnbx: - After sending, go to the campaign’s dashboard. - You’ll see a breakdown: opens, clicks, conversions (if you’ve set up tracking), bounces, and more. - Filter by date, audience segment, or even by specific links.
4. Set Up Conversion Tracking (If You Actually Want to Measure Results)
Clicks are nice, but conversions are what pay the bills. In Opnbx, you can track them—but you need to do a bit of setup.
Here’s how: - Decide what counts as a conversion (form fill? purchase? booking?). - In your campaign setup, look for “Conversion Tracking” or “Goals.” - You’ll usually need to add a snippet of code (a tracking pixel or script) to your “thank you” or confirmation page. - Test it—run through your funnel and make sure Opnbx is picking up the conversion.
Watch out for: - Ad blockers and privacy tools can block tracking scripts. No system is 100% accurate. - If you have a multi-step funnel, only track the final action, or you’ll double-count.
Pro tip:
Don’t obsess over a perfect number. Use trends. If conversions go up or down, that’s what matters.
5. Segment Your Results—Because “Average” Is Lying to You
One big number (like “25% open rate”) hides a lot. Break things down:
- By audience segment (new leads vs. existing customers)
- By device (desktop vs. mobile)
- By time sent (morning vs. afternoon)
How to do it in Opnbx: - Use the filters on the campaign dashboard. - Compare campaigns targeting different groups. - Export data if you want to slice and dice in Excel or Google Sheets.
Why this matters:
You might see a “low” average open rate, but your core audience could be opening at 40%—you just have dead weight on your list. Or, maybe mobile users never click your buttons. Segmenting helps you fix what’s broken instead of guessing.
6. Build (and Actually Use) Custom Reports
Default dashboards are fine for a quick glance, but if you care about real improvement, build reports that make sense for your business.
How to make custom reports in Opnbx: - Go to the Reports or Analytics section. - Choose the metrics that matter: opens, clicks, conversions, revenue, whatever. - Set up recurring reports (weekly or monthly). - Share with your team, or just keep for yourself.
Don’t chase “dashboard prettiness.”
A simple spreadsheet with the right numbers beats a fancy chart with the wrong ones.
7. Watch Trends, Not Just One-Offs
One campaign’s results are interesting. But trends over time tell you if you’re actually making progress.
Look for: - Are open/click/conversion rates improving over the last 3–6 months? - Did a change in subject line, send time, or offer move the needle? - Is your list shrinking or growing? Are unsubscribes creeping up?
If something tanks:
Don’t panic. Check if it’s a fluke (bad timing, holiday, broken link) before you throw out your strategy.
8. Keep It Simple: Avoid Vanity Metrics and “Feature Creep”
It’s tempting to turn on every tracking option, run A/B tests for everything, and monitor a dozen numbers. Don’t. Most of that is just noise.
What to focus on: - The 1–3 metrics that actually tie to your goal - Trends over time - Clear signals (big jumps or drops)
Ignore: - Social shares, unless your goal is brand awareness - Tiny differences in open rates (nobody remembers if you got 27% or 28%) - “Industry benchmarks” (every list is different)
9. Iterate: Test, Learn, Repeat
The best campaign analytics setup is one that helps you take action. Use what you learn to: - Kill what’s not working - Double down on what is - Try small tweaks (subject lines, send times, CTAs) and see what changes
Don’t fall for the myth of “set it and forget it.” No tool, including Opnbx, can fix a campaign that’s off-target or boring.
Wrapping Up: Don’t Overthink It
Tracking campaign performance in Opnbx isn’t rocket science. Get clear on your goal, measure what matters, and ignore the clutter. The best marketers keep things simple, look for trends, and adjust based on real data—not hype.
Start with the basics, iterate as you go, and don’t let “analytics paralysis” keep you from hitting send. The goal isn’t to have perfect numbers—it’s to get better results, one campaign at a time.