If you’re spending time and money on lead generation, you want answers—not just pretty charts. This guide is for anyone using Evaboot dashboards to keep tabs on their LinkedIn lead gen. Whether you’re an agency, a founder, or just the person who drew the short straw for “doing outbound,” I’ll show you what metrics actually matter, how to set things up, and what’s just noise.
1. Know What You’re Actually Tracking
Before you start clicking around Evaboot, get clear on what you’re trying to measure. The endless dashboards and graphs can be overwhelming or, worse, misleading.
The basics you should care about:
- Number of leads sourced: How many prospects did you pull?
- Valid emails found: How much of your data is actually usable?
- Response rates: Did anyone reply?
- Conversion rates: Did replies turn into calls, demos, or sales?
- Bounce rates: How many emails went nowhere?
Everything else is nice to have, but these five are the backbone. Ignore “vanity metrics” like “profile views” unless you have a very good reason.
2. Setting Up Your Evaboot Dashboard
First up: If you’re new to Evaboot, it’s basically a tool that scrapes, cleans, and enriches LinkedIn Sales Navigator leads. The dashboard is where you see the results.
Here’s how to get your dashboard ready for tracking:
a. Import Your Lead Lists
- Use Evaboot to extract leads from LinkedIn Sales Navigator.
- Go to your “Lead Lists” in Evaboot. Upload or sync the latest batch.
- Make sure you name your lists clearly (e.g., “Fintech C-suite - June 2024”). If you’re lazy about this, you’ll hate yourself later when you have 20 lists called “List 1.”
b. Enable Email Enrichment
- Turn on email enrichment so you’re not just tracking LinkedIn profiles, but actual contact details.
- Check the “Valid Emails” column after processing. If it’s below 60%, something’s off with your targeting or enrichment settings.
c. Set Up Custom Columns (Optional)
- If you care about specific fields (like company size, job title), customize your view now.
- Don’t go overboard—focus on what you’ll actually use.
d. Filter and Segment
- Use filters to break down by campaign, date, industry, or whatever matters to you.
- Segmentation is key if you’re running more than one type of outreach at a time.
Pro Tip: If you’re just starting out, keep it simple. Too many filters = too much confusion.
3. Tracking Lead Generation Metrics That Matter
Let’s break down where to find (and how to use) the important numbers.
a. Leads Sourced
- Found in the dashboard under each list as “Total Leads.”
- This is your starting point. If this number is low, everything else will be too.
What to watch for: If you see the number dropping over time, your searches might be getting stale or too narrow.
b. Valid Emails Found
- Check the “Valid Emails” column.
- This tells you how many leads you can actually contact.
- Low valid email rates usually mean your targeting is too broad, or your enrichment settings are off.
Ignore: “Emails Found” that aren’t verified. Unverified emails are a good way to tank your sender reputation.
c. Bounce Rate
- Not always front-and-center in Evaboot, but you can calculate: (Bounced Emails / Emails Sent) x 100.
- High bounce rates mean you’re either scraping junk or your enrichment provider isn’t great.
Rule of thumb: Keep bounce rate under 5%. If you’re above that, pause and fix it before blasting more emails.
d. Response Rate
- If you’re using an outreach tool integrated with Evaboot (like Lemlist or Reply.io), you’ll get this data directly.
- Otherwise, you’ll have to import responses back into the dashboard or track manually.
How to use it: Response rate = (Replies / Total Emails Sent) x 100. This is the first real sign your messaging is working.
e. Conversion Rate
- This is where most dashboards fall short. “Conversion” means different things: booked call, signed contract, etc.
- You’ll usually have to tag or mark converted leads manually or import this data.
Don’t obsess: If you’re just starting, focus on replies. Once you get those, you can start worrying about what counts as a conversion.
4. Analyzing Results in Evaboot
Now you’ve got numbers—what do you do with them?
a. Spot Trends, Not Just Totals
- Look at your metrics over time. Are valid emails going up or down? Are replies dropping after a certain campaign?
- Don’t chase daily fluctuations—focus on week-by-week or campaign-by-campaign movement.
b. Compare Campaigns
- Use filters to compare different lists or outreach styles.
- Example: “Are we getting more replies from fintech leads or SaaS leads?”
- If one list performs way better, ask why. Was the messaging different? Was the targeting tighter?
c. Identify Bottlenecks
- Lots of leads, few emails? Maybe enrichment is failing.
- Lots of emails, few replies? Your messaging might be off.
- Lots of replies, no conversions? Maybe you’re targeting the wrong people, or your follow-up stinks.
Pro Tip: Don’t assume every problem is a “top-of-funnel” issue. Sometimes your leads are great, but your pitch is garbage.
d. Export and Slice Data (When Needed)
- Evaboot lets you export data to CSV. Sometimes it’s easier to do serious analysis in Excel or Google Sheets.
- If you’re running lots of experiments, this can save your sanity.
5. What to Ignore (Seriously)
There’s a lot of noise in dashboards. Here’s what you can skip:
- “Profile Views”: Not a sign of intent, just someone clicking around.
- Time on profile: Even less useful than it sounds.
- Open rates: Unless you’re sure your tracking is 100% accurate (spoiler: it’s probably not).
- Lead “scores”: Unless you define your own scoring system, ignore generic ones.
Focus on the numbers that tie directly to your goals: real contacts, real replies, real conversions.
6. Common Mistakes to Avoid
- Chasing perfect data: You’ll never have it. If your valid email rate is 70% and bounce is under 5%, you’re doing fine.
- Overcomplicating segmentation: More filters ≠ better insights. Start broad, then get granular if you spot big differences.
- Ignoring deliverability: If you’re burning domains or getting marked as spam, it doesn’t matter how great your dashboard looks.
- Not tracking outcomes: If you’re only tracking replies, you’re missing the bigger picture. Try to tag or note when a lead becomes an actual customer.
7. Iterate, Don’t Obsess
The real trick isn’t in setting up the fanciest dashboard—it’s checking in regularly, spotting what’s working, and making small tweaks.
- Set a recurring calendar reminder to review key metrics once a week.
- Adjust your targeting or messaging based on what the data actually says.
- If you’re stuck, ask yourself: “Which metric, if I improved it by 10%, would make the biggest difference?”
You don’t need to be a data scientist to get value out of Evaboot dashboards. You just need to focus on the metrics that move the needle, ignore the rest, and keep things simple. Iterate, don’t overthink. The best dashboards are the ones you actually use.