Finding the right email addresses for B2B leads is hard enough. Making sense of all the data you get back from tools like Anymailfinder is a whole different headache. If you’re a marketer or SDR who’s sick of sifting through spreadsheets and wants to actually know what’s working, you’re in the right place.
This guide walks through how to track and analyze your email search results in Anymailfinder—step by step, with honest advice about what’s worth your time (and what isn’t).
1. Prep Before You Start: Know What You’re Tracking
Before you even log into Anymailfinder, get clear on what you actually care about. Most people skip this and end up drowning in data that doesn’t matter.
What’s usually worth tracking? - Number of emails found: Obvious, but not all that matters. - Email type: Verified (safe to send), guessed (higher risk), or not found. - Domain/company match: Are you getting the right people at the right companies? - Deliverability: If your outreach bounces, you’re wasting time and burning your sender reputation. - Duplicates: Are you paying for the same lead twice? - Source/criteria: Which searches or filters actually deliver leads that convert?
What’s usually NOT worth tracking? - Vanity metrics (like total search volume). - Data you never use (like physical addresses, unless you’re actually mailing stuff).
Pro tip: Decide up front if you want to track results in a CRM, a spreadsheet, or with automation. Pick one and stick to it for at least a month.
2. Run Your Email Searches in Anymailfinder
Let’s assume you’ve got your target companies or domains. Here’s how to run a clean search (and not just spray and pray):
a. Use Bulk Search for Efficiency
- Upload a CSV with company names or domains.
- Make sure your input data is clean—garbage in, garbage out.
- Anymailfinder will chew through your list and spit back results.
b. Know the Output Columns
You’ll see columns like:
- email: The actual email address found.
- status: "Verified" (safe), "Guessed" (risky), or "Not found."
- source: Where/how the email was found.
- confidence: A percentage score—take it with a grain of salt.
- Company/domain info.
Ignore columns like “first_name” or “last_name” unless you need them for personalization.
c. Download Your Results
Export as CSV. Don’t rely solely on the tool’s built-in dashboard—you’ll want this data elsewhere for real tracking.
3. Track Your Results: Build a Simple (Not Overkill) System
Don’t overcomplicate this. You need to be able to answer three questions: 1. Did I get emails for the companies I care about? 2. Are those emails safe to send to? 3. Which searches/criteria actually worked?
a. Use a Spreadsheet (or Your CRM) - Make a Google Sheet or Excel doc. - Columns: Company, Domain, Email, Status, Confidence, Source, Date Searched, Comments. - Optional: “Campaign” or “Search Batch” if you’re running multiple experiments.
b. Mark Duplicates and Errors - Use conditional formatting to highlight duplicate emails or domains. - Add a “Notes” column for weird outliers—e.g., if a company always returns guessed emails.
c. Update After Outreach - Add “Bounced” or “Replied” columns once you start emailing. This is the real feedback loop.
Pro tip: Don’t bother tracking metrics you won’t act on. If you never look at “confidence score,” drop it.
4. Analyze What Matters: Avoid the Vanity Trap
It’s tempting to chase big numbers, but high “emails found” doesn’t mean much if they bounce or go to the wrong people.
Here’s what actually matters:
a. Verified vs. Guessed Emails
- Verified: Send away (but still monitor for bounces).
- Guessed: Use with caution. If you’re risk-averse, skip them.
- Not Found: Mark these companies for manual research or different tools.
b. Deliverability Rates
Track how many emails bounced after you sent your first campaign. If more than 5% bounce, something’s off—maybe your criteria are too loose or Anymailfinder is struggling with that industry.
c. Lead Quality by Source/Search
- Which search batches led to replies, meetings, or sales?
- If a certain filter (like job title or industry) keeps giving you dud emails, stop using it.
d. Cost Per Lead (If You’re Paying Per Result)
- Calculate how much you’re actually paying for a real lead (not just a found email).
- Are you getting value, or just burning through credits?
Pro tip: Set a recurring calendar reminder to review your results—weekly or monthly is enough.
5. Ignore the Fluff: Features That Sound Cool But Don’t Help
Anymailfinder, like most tools, is loaded with bells and whistles. Here’s what’s usually not worth your time for B2B lead gen:
- API integrations: Unless you’re automating at scale, this is overkill for most people.
- Social media links: Rarely relevant for email-first outreach.
- “Confidence Score” granularity: Treat anything below “Verified” as risky. Don’t split hairs over whether a 73% or 80% guess is “better.”
- Email pattern analysis: Interesting, but you’re after results, not trivia.
If it doesn’t help you send better emails or get more replies, skip it.
6. Bonus: Automate If (and Only If) You’re Ready
Automation can help once you’ve got a manual process that works. Don’t automate chaos.
When is it worth it? - You’re running more than a few hundred leads a month. - Your searches and lead criteria are consistent. - You’re sick of copy-pasting.
How to do it: - Use Zapier or a similar tool to move Anymailfinder results into your CRM or outreach software. - Set up alerts for when bounce rates spike or verified rates drop.
But… - Automation amplifies mistakes. If your input data is messy, you’ll just make bad results faster.
7. What to Do When You Hit a Wall
Sometimes Anymailfinder just won’t find what you need. Here’s what to try:
- Manual research: Use LinkedIn, company websites, or Hunter.io as a backup.
- Adjust your criteria: Maybe you’re being too narrow (or too broad).
- Try different job titles or seniority levels.
- Test another tool: No tool is perfect. Stack two or three if you’re stuck.
Don’t waste days on the same dead-end list. Move on and try another angle.
8. Keep It Simple and Iterate
Tracking and analyzing email search results isn’t rocket science, but it’s easy to drown in data or get distracted by fancy features. The smartest teams focus on the basics: Are you finding real emails for the right people, and are those emails leading to actual conversations?
Set up a simple tracking system, review it regularly, and don’t be afraid to ditch what’s not working. Iterate, keep it lean, and remember: the best system is the one you’ll actually use.