If you’re sending cold emails or outbound campaigns and not sure if your efforts are paying off, you’re not alone. Tracking email performance in Amplemarket can give you real answers—if you know which numbers matter, which are just noise, and how to act on what you see. This guide is for anyone running sales or marketing outreach with Amplemarket (here’s what it is), whether you’re a solo founder, SDR, or part of a small team that wants results, not just pretty dashboards.
Let’s cut through the fluff: here’s how to actually use Amplemarket to track, analyze, and improve your email campaigns.
Step 1: Set Up Campaigns with Tracking in Mind
Before you can analyze anything, you need to make sure you’re collecting the right data. Amplemarket does a lot automatically, but don’t just assume it’s all set up perfectly out of the box.
Make sure you: - Enable open, click, and reply tracking. These should be on by default, but double-check in your campaign settings. - Verify your sender domain is authenticated. If your SPF/DKIM aren’t set up, your emails might hit spam folders, killing your stats before you start. - Segment your campaigns. Don’t lump all your prospects into one big list. Split out by persona, vertical, or use case so you can compare what’s really working.
Pro Tip:
Don’t get too granular too soon. You want enough volume in each segment to spot real patterns, not statistical noise.
Step 2: Know What to Track (and What to Ignore)
Amplemarket gives you a dashboard full of numbers. Not all of them are worth your attention. Here’s what matters:
Core Metrics - Delivery Rate: Shows if your emails are reaching inboxes. If this drops, fix deliverability before worrying about anything else. - Open Rate: Tells you if your subject lines and preview text are catching attention. Don’t obsess over small changes here—open tracking isn’t 100% reliable thanks to privacy tools. - Reply Rate: The most important metric for outbound. If people aren’t responding, your message isn’t landing. - Positive Reply Rate: Not all replies are good. Track how many are actually interested, not just “remove me” or “not interested.”
Ignore or Take with a Grain of Salt - Click Rate: Useful if you’re including links, but for cold outreach, many good prospects won’t click anything. Don’t chase this number unless you have a clear call to action. - Unsubscribe/Spam Rate: If these spike, your targeting or copy needs work. Otherwise, don’t fixate.
Amplemarket Quirks - Sometimes the dashboard lags in updating stats. Don’t panic if numbers change slightly overnight. - If you’re using multiple inboxes, double-check you’re looking at the right sender in your reports.
Step 3: Dive into Amplemarket Reporting
Here’s how to actually see these numbers:
- Go to the Campaigns tab.
- This shows all your active and completed campaigns.
- Click into a specific campaign.
- You’ll see the overview: deliveries, opens, replies, positive replies, and sometimes meetings booked.
- Filter and compare.
- Use filters for date ranges, inboxes, or segments. Comparing similar campaigns side-by-side is way more useful than staring at one campaign in isolation.
- Export data if you need to dig deeper.
- Amplemarket lets you export CSVs. Sometimes a spreadsheet is the fastest way to see trends or spot anomalies.
What actually matters: - Look for campaigns where reply rate is high but positive replies are low. This usually means your message is getting attention but not resonating. - If delivery rate is below 85-90%, you have a spam problem—don’t ignore this or you’ll just burn your domain. - If open rates are wildly different between similar audiences, check your subject lines and sending times.
Step 4: Review Individual Emails (Not Just Averages)
Averages hide the truth. Amplemarket lets you drill down into specific emails and prospect responses. Here’s how to use that:
- Read actual replies. Are you getting “not interested,” or “can you send more info?” You want to see curiosity, not just polite brush-offs.
- Look for patterns in bounces or spam reports. If certain templates or lists trigger these, stop using them.
- Check follow-up performance. Often, replies come from the second or third email, not the first. Amplemarket shows this in the campaign timeline.
Don’t Overreact:
A few angry responses or unsubscribes are normal in outbound. Only worry if you see a trend.
Step 5: Test, Adjust, and Iterate
The real value comes from acting on what you find—not just admiring your charts.
How to actually improve: - A/B test subject lines and email bodies. Amplemarket supports this. Don’t change five things at once; isolate variables. - Adjust timing and cadence. Maybe your audience replies more on Tuesdays or needs longer between follow-ups. - Refine your targeting. If a persona isn’t responding, try different messaging or drop them for now.
What Not to Do: - Don’t chase open rates at the expense of relevance. (A clickbait subject gets opens, but rarely good replies.) - Don’t send more emails just because you want more data. Quality beats quantity, especially with deliverability risks. - Don’t expect instant results. Trends emerge over dozens or hundreds of emails, not in a day.
Step 6: Set Up Regular Reviews (But Don’t Drown in Reports)
Set a schedule—weekly or biweekly is enough—to review campaign results. Look for:
- Which templates are actually getting positive replies?
- Are any inboxes underperforming (could be a domain issue)?
- Is your list quality dropping (more bounces, fewer replies)?
Pro Tip:
Don’t spend more time reporting than actually writing or improving your emails. Dashboards are a tool, not the goal.
Step 7: Share Insights with Your Team (or Future Self)
If you’re part of a team, share what you’re learning—not just screenshots, but context:
- What messages or calls to action get the best responses?
- Which audience segments are dead ends?
- What mistakes did you make so you don’t repeat them?
Even if you’re solo, jot down what you tried and what happened. Your future self will thank you.
What Works, What Doesn’t, and What to Ignore
- Works: Focusing on reply and positive reply rates. Testing one thing at a time. Staying skeptical of pretty charts with no action.
- Doesn’t: Chasing vanity metrics (like opens and clicks) or sending more emails to “make the numbers look better.”
- Ignore: Anyone telling you there’s a “magic open rate” or that you must A/B test everything, always.
Keep It Simple and Keep Improving
Tracking and analyzing your email campaigns in Amplemarket isn’t rocket science, but it is easy to get lost in data you don’t need. Focus on what actually moves the needle: real replies from real people. Set up your tracking, watch the right metrics, and tweak as you go. Don’t aim for perfection—aim to get a little bit better every week.
And remember: if the numbers aren’t moving, don’t just stare at them. Change something and see what happens. That’s how you get results that matter.