If you’ve ever run a marketing campaign and had no idea if it actually worked, you’re not alone. Figuring out what’s really driving results shouldn’t take a spreadsheet and a prayer. This guide is for marketers, founders, or anyone who wants to stop guessing and actually see what their campaigns are doing using Getlancey analytics. Whether you’re just starting out or knee-deep in data, I’ll walk you through the steps—minus the fluff.
1. Get Set Up Right—Don’t Skip This
Before you can track or analyze anything, you need to make sure Getlancey is actually collecting the data you care about. It sounds obvious, but you’d be surprised how many campaigns go live with analytics half-baked or missing.
Checklist:
- Make sure the Getlancey tracking code or integration is on all your campaign landing pages.
- Double-check that tracking is firing (test with a private/incognito browser).
- For multi-channel campaigns (email, ads, social), use UTM parameters or Getlancey’s campaign tagging so traffic is correctly attributed.
- If you’re using forms or conversion events, verify that these are being tracked as goals.
Pro tip:
Don’t just trust “it should be working.” Click through your own campaign links and see if data shows up in Getlancey’s live analytics or event logs.
What to ignore:
Setting up endless custom events just because you can. Focus on what you’ll actually use—like signups, downloads, or purchases.
2. Know What to Measure (and What to Ignore)
It’s easy to get lost in vanity metrics—pageviews, “engagement,” and other stuff that doesn’t move the needle. Decide what really matters for your campaign.
For most campaigns, focus on:
- Traffic sources: Where are people coming from? (Organic, paid, referral, etc.)
- Conversions: Did they take the action you wanted (buy, sign up, request info)?
- Cost per conversion: If you’re spending money, are you getting your money’s worth?
- Drop-off points: Where are people bailing out or getting stuck?
- Repeat actions: Are people coming back or just bouncing after one visit?
What to skip:
Don’t obsess over time-on-site or “session duration” unless you sell ad space or content. These numbers rarely mean what you think.
3. Dive Into Getlancey’s Dashboard
Once your campaign is live and data’s rolling in, it’s time to actually use Getlancey’s analytics. Their interface is pretty direct—most of the important stuff is front and center.
Key Sections to Check:
- Overview Dashboard: Quick snapshot of traffic, conversions, and trends. Don’t overthink the graphs; look for big changes or obvious spikes/drops.
- Source/Medium Breakdown: See which channels are delivering real results, not just clicks.
- Goal/Conversion Tracking: This is where you see if people did what you wanted. If this number is zero, it’s not a “brand awareness” campaign—it’s just not working.
- Funnels (if available): Visualizes where people fall off between steps (e.g., visit → signup → purchase).
How to use it:
- Set the date range to match your campaign window.
- Compare different channels side by side.
- Use Getlancey’s filters to isolate data by campaign, ad, or audience segment.
Pro tip:
Don’t just look at totals—look at trends over time. Did conversions spike after an email blast? Did paid social tank after week one? That’s where you actually learn.
4. Spot Problems Early (and Fix Them)
Campaigns rarely go perfectly. The good news: analytics aren’t just for post-mortems. You can (and should) use Getlancey to catch problems while your campaign is still running.
Watch for:
- Sudden drop in conversions: Maybe your form broke or a landing page is down.
- High traffic, low conversions: Your offer, copy, or targeting may be off.
- One channel outperforming others: Double down on what’s working; pause what isn’t.
- Weird spikes: Sometimes it’s bots or spam traffic—don’t base decisions on junk data.
How to react:
- Fix broken links or forms ASAP.
- Shift budget to the best-performing channels.
- Tweak your messaging or creative if engagement is low.
What not to do:
Panic and change everything at once. Make one change at a time so you know what actually made the difference.
5. Make Sense of the Numbers (Without Fooling Yourself)
It’s easy to cherry-pick stats that make you look good. Resist the urge. The whole point of analytics is to get a clear-eyed view of what’s working—and what’s not.
Ask yourself:
- Did the campaign actually drive the action you wanted, or just clicks?
- Are the results statistically significant, or just noise from a handful of users?
- If something worked, do you know why? (Hint: Sometimes you won’t.)
- Are you comparing apples to apples (same date range, same audience, etc.)?
Pro tip:
If you’re not sure what a metric means, click the help icon or documentation. Don’t pretend you know—most people don’t.
Honest take:
Sometimes your “best” campaign is just a fluke. Don’t build your strategy off one weird result.
6. Report What Matters (and Skip the Rest)
When it’s time to share results with your team, boss, or client, keep it simple. No one wants a 20-slide deck full of screenshots.
What to include:
- The main goal and whether you hit it (yes/no, percent to target).
- Top-performing channels or tactics.
- Any big learnings (what worked, what flopped, what surprised you).
- Charts or exports from Getlancey that clearly show the point.
What to skip:
Minute-by-minute breakdowns, edge-case metrics, or “insights” that don’t lead to action. If it doesn’t help someone make a decision, leave it out.
7. Keep Improving—It’s Never “Done”
Analytics isn’t a one-and-done thing. Use what you learn from each campaign to make the next one better. That means:
- Document what you changed and why.
- Use Getlancey’s comparison features to see if your tweaks helped.
- Don’t be afraid to kill things that aren’t working—even if you spent time or money on them.
Pro tip:
Set a calendar reminder to check in on long-running campaigns, not just at the end.
Final Thoughts
Tracking and analyzing campaigns in Getlancey doesn’t have to be complicated. Focus on getting the basics right, pay attention to what actually matters, and don’t let yourself get buried in noise. Most of all, use what you learn to make small, smart changes—no need to reinvent the wheel every time. Keep it simple, keep iterating, and you’ll actually know what’s working (and what’s not).