If you’re running outbound campaigns with Waalaxy and feeling like you’re flying blind, you’re not alone. The platform throws a bunch of numbers at you, but what actually matters? How do you set things up so you’re not just watching metrics, but actually using them to improve? This is for marketers, salespeople, and anyone who wants to get real insight out of their LinkedIn outreach—without wasting time on vanity stats.
Let’s cut through the noise and actually get your campaigns working (and improving).
Step 1: Know What Metrics Matter (And Which Don’t)
Waalaxy (here’s their site) gives you a dashboard with a lot of numbers, but not all of them are useful. Here’s what’s worth your attention:
The Metrics to Track:
- Number of Invites Sent: How many connection requests you actually sent.
- Acceptance Rate: The percentage of invites accepted. This is your first sign if your targeting or messaging is way off.
- Reply Rate: How many people actually reply to your messages. This is what matters most.
- Message Sequence Drop-off: Where in your sequence people stop responding. Tells you which message needs work.
- Positive Response Rate: The gold standard. Not just any reply, but those that fit your campaign’s goal (demo booked, info requested, etc.).
Metrics to Ignore (Most of the Time):
- Profile Views: Fun to see, but means nothing if people don’t engage.
- Open Rate: Waalaxy can’t actually track this for LinkedIn messages with any accuracy.
- Clicks: Unless you’re driving to a link, not relevant here.
Pro Tip: Vanity metrics (like “impressions”) might make you feel good, but they won’t help you book meetings or make sales.
Step 2: Set Up Your Campaign with Tracking in Mind
Before you launch anything, make sure you’re able to actually measure what matters. Waalaxy isn’t magic—you need to set things up properly.
2.1 Define Your Goal
- Be specific. “Get replies” is better than “raise awareness.”
- Examples: “Book 10 demos,” “Get 5 positive replies per week,” “Grow network by 100 quality contacts.”
2.2 Build a Clean Audience
- Use Waalaxy’s filters to pull a list that matches your actual target, not just anyone with a LinkedIn profile.
- The more targeted your audience, the better your acceptance and reply rates will be. Spraying and praying just tanks your metrics.
2.3 Map Out Your Sequence
- Keep it short—2-4 steps max. Long, spammy sequences get ignored.
- Write messages that sound like a real person, not a robot. This directly affects reply rates.
2.4 Tag Your Campaigns
- Use clear names and tags so you don’t get lost when you have multiple campaigns running.
- Good: “Q3 SaaS CEOs - Demo Push”
- Bad: “Campaign 7”
Step 3: Launch and Monitor Early Signals
When your campaign goes live, don’t just set it and forget it. The first 24-72 hours tell you a lot.
3.1 Watch Acceptance and Reply Rates Daily
- If acceptance is below 30%, something’s off—either your targeting or your invite message.
- If reply rate is below 10%, your follow-up message probably needs work.
3.2 Look for “Red Flag” Patterns
- Lots of sent messages, almost no accepts? Tighten your audience.
- Good acceptance, no replies? Rewrite your follow-up message.
- People dropping off after a specific step? That’s your weak link.
Pro Tip: Don’t panic over one or two days of results. Look for trends over a week.
Step 4: Dig Into the Data—For Real, Not Just for Show
Waalaxy gives you metrics dashboards for each campaign. But don’t just screenshot these for your boss—use them to tweak what you’re doing.
4.1 Export and Segment Data
- Download your campaign data as a CSV for deeper analysis.
- Segment by:
- Industry
- Seniority
- Campaign step (which message got replies)
This helps you spot which types of targets or messages are working (or tanking).
4.2 Measure by Cohort, Not Just Overall
- If you launch a new message variation, track that group separately.
- Averages can hide problems—one bad batch of leads can make a campaign look worse than it is.
4.3 Track Positive Responses, Not Just Any Reply
- Waalaxy counts all replies, but not all replies are good. Someone telling you “Not interested” is not a win.
- Keep a manual tally (in a spreadsheet, if needed) of replies that actually move the needle.
Step 5: Make Changes—But Only One Thing at a Time
Here’s where most people mess up: they tweak 3 things at once, then wonder what worked. Be methodical.
5.1 Test One Variable
- Change either the invite message, the follow-up, or the audience—not all at once.
- Give it at least a week (or 100+ sends) before judging.
5.2 Document Each Change
- Keep notes on what you changed and when. Seriously, your future self will thank you.
- Example: “On May 5th, changed follow-up to be more direct—reply rate jumped from 9% to 15%.”
5.3 Ignore “Magic Bullet” Advice
- There’s no universal message template that gets 50% reply rates. Anyone who says otherwise is selling something.
Step 6: Report Results Honestly (and Keep It Simple)
If you need to show results to a boss or client, don’t overcomplicate it.
6.1 Share Only the Metrics That Matter
- Show: Invites sent, acceptance rate, reply rate, positive responses.
- Skip: Profile views, “estimated reach,” or any fluff.
6.2 Use Clear Visuals
- Simple bar charts or tables beat complicated dashboards.
- Highlight trends: “Reply rate improved after changing message 2.”
6.3 Admit What Didn’t Work
- If you tried something and it tanked, say so. That’s how you get better.
What to Do When You Hit a Wall
Even well-targeted campaigns can flop. Here’s what to check before throwing in the towel:
- Is your audience too broad? Niche down.
- Are your messages too generic? Personalize the first line.
- Are you spamming? Cut your sequence down.
- Is LinkedIn throttling you? Monitor for warning messages or low delivery rates.
Sometimes, it’s not you—it’s a slow week, or LinkedIn’s algorithm is acting up. Don’t chase ghosts, but do look for patterns over time.
Summary: Keep It Simple, Iterate, Repeat
Tracking and analyzing campaign metrics in Waalaxy isn’t rocket science, but it does require discipline. Focus on the numbers that actually move the needle—acceptance, replies, and especially positive responses. Ignore the fluff. Make one change at a time, and don’t expect miracles from any single tweak.
The best campaigns are built by constantly testing, learning, and not overcomplicating things. Keep your process simple, stay honest with your data, and you’ll get better results—without the guesswork.