If you’re running campaigns and want answers (not just pretty charts), you’re in the right place. This guide is for marketers, growth folks, and anyone whose boss keeps asking, “So...did it work?” We’ll cut through the dashboard noise and show you, step by step, how to actually track and analyze what matters in Kular—without falling for vanity metrics or getting stuck in data paralysis.
Why bother tracking campaign performance in the first place?
Look, running a campaign without tracking performance is like throwing darts blindfolded. You might get lucky, but you can’t repeat what works or fix what doesn’t. Worse, you’ll rely on gut feeling or flashy numbers that don’t actually tie back to results. Kular helps you track things, but it’s only useful if you know what you’re looking at (and why).
Step 1: Set up your Kular campaign the right way
Before you measure anything, you need to make sure you’re actually capturing the data you’ll want later. Kular campaigns can collect a ton of info, but more isn’t always better. Here’s what to do:
Define your goals first
- What does “success” mean? Get clear: Do you want signups, purchases, downloads, or calls booked?
- Don’t skip this. If you can’t write the goal in one sentence, you’ll end up chasing fuzzy numbers.
Build out your campaign in Kular
- When you create a new campaign, Kular will prompt you for the basics: campaign name, channels, start/end dates.
- Pay attention to the tracking parameters (UTM codes, tracking pixels, or unique URLs). This is what connects your campaign to actual user actions.
- Double-check integrations. If you want to pull in website, email, or ad data, connect those sources now, not after launch.
Pro tip: If you’re tempted to track everything “just in case,” don’t. You’ll get overwhelmed fast. Stick to what you’ll actually use.
Step 2: Track the right metrics (and ignore the rest)
Kular’s dashboards can show you dozens of metrics, but most aren’t worth obsessing over. Here’s how to separate the useful from the fluff.
The metrics that matter
Depending on your campaign goal, focus on:
- Conversion Rate: The percent of people who did what you wanted (signed up, bought, etc.).
- Cost per Conversion: What you paid for each signup, sale, or lead.
- Total Conversions: The raw number—helpful for tracking progress, but not the whole story.
- Click-Through Rate (CTR): For email or ad campaigns, this tells you if your message is getting attention.
- Attribution: Where did the conversions come from? Kular can show which channels, ads, or emails actually delivered.
Metrics that look good but mislead
- Impressions: Nice for bragging, but don’t pay the bills.
- Raw traffic/pageviews: High numbers here mean nothing without conversions.
- Social likes/shares: Fun ego boost, rarely tied to revenue.
How to set up tracking in Kular
- In your campaign dashboard, use the Metrics tab to select which data points you want to follow.
- Set up custom goals if the defaults don’t match your real target (e.g., “Downloaded whitepaper,” not just “Visited page”).
- Use Kular’s Attribution Model settings to decide how Kular credits a conversion (first-click, last-click, linear, etc.). If you’re not sure, start simple—last-click is easier to explain.
Real talk:
Don’t get lost trying to make your numbers look better. If you’re not getting conversions, it’s not a tracking problem—it’s a campaign problem.
Step 3: Analyze performance (without overthinking it)
Here’s where most people get stuck. Kular gives you slick graphs and endless filters, but the point is to answer these questions:
- Did my campaign achieve its goal?
- What worked? What flopped?
- Where should I double down (or pull the plug)?
Use Kular’s reporting tools
- Overview dashboard: Start here. Get a bird’s-eye view of overall performance against your main goal.
- Segment by channel: See which source (email, ads, social, etc.) is actually driving results. Don’t assume—check the data.
- Time-based trends: Did things spike on certain days? Did performance drop after a change?
- Drill down to user actions: Look at what top converters did differently. Sometimes, one source or creative does all the heavy lifting.
Watch for common traps
- Correlation ≠ causation. Just because conversions went up after you changed the headline doesn’t mean that’s why. Test, don’t guess.
- Seasonality and randomness: Not every spike or dip means something. Look for patterns, not one-off blips.
- “Average” metrics: Averages can hide extremes. Dig deeper if things look weird.
Pro tip:
If you’re spending more than 30 minutes in your dashboard without a clear takeaway, you’re probably overcomplicating things.
Step 4: Pull actionable insights (and skip the vanity slides)
Reporting isn’t about making a slide deck look pretty. It’s about making a decision. Here’s how to get something useful out of your Kular data:
Ask the right questions
- Which channel or ad drove the most conversions at the lowest cost?
- Where did people drop off? (Landing page? Checkout?)
- Did changing the offer or creative actually move the needle?
- Should you stop spending on underperforming channels?
How to use Kular’s export and sharing features
- Export data: Grab the CSV or PDF if you need to show the raw numbers to a boss or client.
- Share dashboards: Kular lets you share live dashboards with stakeholders—good for transparency, but don’t let the peanut gallery get distracted by minor stats.
- Set up alerts: Get notified when something big changes (conversions drop, cost spikes, etc.).
What to ignore:
Don’t waste time making charts for every metric. Stick to what’s tied to your goal.
Step 5: Iterate and improve (the not-so-glamorous part)
This is where most campaigns actually get better, but it’s not flashy. Use what you learned to tweak and run the next round smarter.
- A/B test: Try new headlines, creatives, or channels—one at a time. Kular supports basic split tests so you can see what actually works.
- Retest your assumptions: If something surprised you (good or bad), dig deeper. Don’t just accept the first answer.
- Document what worked (and what didn’t): Even quick notes will save you headaches next time.
Remember:
No campaign is perfect out of the gate. The winners are the ones who learn and adjust.
Honest takes: What works, what doesn’t, and what to skip
- Works: Focusing on conversions and cost per conversion. Tracking only what you’ll act on. Keeping reports short and actionable.
- Doesn’t work: Chasing “engagement” stats that don’t tie to your real goal. Over-customizing dashboards. Ignoring the “why” behind the numbers.
- Skip: Anything that takes more time to analyze than it does to fix in your campaign.
Keep it simple, act fast, and don’t fall for dashboard hype
Tracking and analyzing campaign performance in Kular isn’t about being a data wizard—it’s about knowing what matters, spotting problems, and making decisions that move the needle. Start small, track what counts, and don’t let yourself get lost in a sea of stats. The real pros? They use analysis to act—not just to admire charts. So set your goals, track the essentials, and keep improving. That’s how campaigns actually win.