If you’re running campaigns in Getaia and feel like you’re drowning in numbers, you’re not alone. Campaign analytics can be a real mess—metrics everywhere, some useful, some just noise. This guide is for marketers, founders, or anyone who needs to actually use Getaia’s analytics—not just stare at pretty charts.
I’ll walk you through the practical steps: setting up tracking, finding the metrics that matter, avoiding the junk, and making sense of it all. If you want to stop guessing and start making smarter decisions, keep going.
1. Set Up Tracking Properly (Don’t Skip This)
Before you can analyze anything, you need to make sure your tracking is actually working. This is where most people mess up—they assume Getaia is capturing everything by default. Spoiler: it’s not.
Double-Check Your Campaign Setup
- UTM Parameters: Make sure every campaign link you use is tagged properly. Getaia can auto-detect some sources, but it’s not psychic.
- Tracking Pixels: If you’re integrating with outside platforms (email, paid ads, etc.), check that Getaia’s pixel or script is installed on your landing pages.
- Integrations: Connect any other marketing tools (Facebook Ads, Google Ads, Mailchimp, etc.) directly inside Getaia’s integrations dashboard. If something’s not connected, it’s invisible to your reports.
Pro Tip: Run a test conversion through your funnel after setup—click your own ad, submit the form, check that data shows up in Getaia. Don’t trust “active” labels; look for real events.
2. Know Which Metrics Actually Matter
Getaia can show you a mountain of stats. The trick is to filter out the vanity metrics and focus on what tells you if your campaign is doing its job.
Core Metrics to Watch
- Impressions: How many times your campaign was seen. Good for diagnosing reach, but meaningless if it’s not leading to action.
- Clicks/CTR (Click-Through Rate): Are people actually clicking? Decent indicator of creative or offer appeal.
- Conversions: The number of people who did what you wanted (signed up, purchased, etc.). This is the metric.
- Conversion Rate: Percentage of people who converted after clicking. This tells you if your landing page or process is working.
- Cost per Conversion: If you’re spending money on ads, this is the one to watch for budget sanity.
- Revenue (if tracked): If you have e-commerce or sales data piped in, look at revenue, not just conversions.
Ignore These (Most of the Time)
- Pageviews: Unless you’re running a content campaign, pageviews are just noise.
- Time on Page: Often unreliable, especially with multiple tabs or accidental clicks.
- Bounce Rate: Overrated. Focus on conversions instead.
A Quick Word on Attribution: Getaia can do multi-touch attribution, but don’t get lost in the weeds. Start simple: look at last-click or first-click attribution, and only dig deeper if you have a specific question.
3. Navigate Getaia’s Analytics Dashboard Like a Pro
The Getaia dashboard tries to be friendly, but there’s still a lot going on. Here’s how to cut straight to what matters.
Finding Your Campaign Data
- Campaign Overview: Start here for a quick look at all running campaigns. Sort by conversions or cost per conversion—not impressions.
- Custom Reports: Build a custom report for each campaign. Drop in only the metrics you care about (see above).
- Segmentation: Use filters to break down results by source, device, or audience. This is where you spot what’s actually working.
Reading the Charts
- Trends, Not Just Totals: Look for patterns over time. Did conversions spike after you tried a new headline? Did cost per conversion drop after you tweaked targeting?
- Compare Campaigns: Stack up campaigns side by side. Which ones are pulling their weight, which ones are duds?
Pro Tip: Bookmark your favorite reports. Save yourself from dashboard click-hell every Monday morning.
4. Analyze, Don’t Just Observe
Anyone can read a dashboard. The real value comes from using those numbers to make decisions. Here’s how to actually get useful insight out of Getaia’s data.
Ask Simple, Direct Questions
- “Which campaigns are bringing in real customers at a reasonable cost?”
- “Did our latest creative test improve conversion rate, or not?”
- “Where are we wasting budget?”
Actionable Moves
- Cut the Losers: Pause campaigns with high costs and low conversions. Don’t fall in love with your own ideas.
- Double Down on Winners: Shift budget to campaigns or channels with the best cost per conversion.
- Test One Thing at a Time: Change headlines or images one by one, not all at once. Otherwise, you won’t know what worked.
- Watch for Plateauing: If a campaign was hot but now isn’t, it might be time to refresh creative or audience.
Avoid These Traps
- Chasing Tiny Gains: If your campaign volume is low, don’t over-interpret small changes. Wait for real data.
- Overthinking Attribution: Unless you have a huge budget, stick with basic attribution models.
- Ignoring External Factors: Sometimes performance drops because of seasonality, competitors, or even website downtime. Don’t blame the campaign for everything.
5. Reporting: Keep It Short, Honest, and Useful
If you need to share results with a team or client, don’t overwhelm them with every metric under the sun.
- One Page, Max: Show conversions, cost per conversion, and top insights. That’s it.
- Visuals Help: A simple line chart beats a table of numbers.
- Context Matters: Add a quick note if something weird happened (“Site went down on 5/12, so numbers dipped”).
Pro Tip: Skip the PowerPoint. Export a PDF or direct link from Getaia’s reporting tools. Saves time, looks clean.
6. Iterate and Improve (But Don’t Obsess)
The best campaigns aren’t perfect from day one. Use your data to make calm, regular improvements—don’t try to fix everything at once.
- Set a Cadence: Check metrics weekly, not hourly.
- Pick One Thing to Improve: Maybe it’s lowering cost, maybe it’s boosting conversions, but focus your experiments.
- Document What You Try: Keep a quick log (in Notion, Google Docs, whatever) of what you change and when.
Final Thoughts
Don’t get distracted by every shiny number in Getaia. Set up your tracking right, pick the metrics that actually move the needle, and keep your reporting simple. The best results come from steady, small tweaks—not chasing every new feature or trend. Stick to the basics, and you’ll get more out of your campaigns (and your sanity).