If you’re running email campaigns and want actual results—not just pretty reports—you need to know what’s working and what isn’t. This guide cuts through the fluff and shows you, step by step, how to track and analyze campaign performance in Hoppycopy so you can spend less time guessing and more time improving.
No “growth hack” promises, no empty charts. Just what you need to get the most out of your campaigns. Let’s dive in.
1. Set Yourself Up: What You Need Before You Track Anything
Before you start poking around in dashboards, make sure you have these basics sorted:
- A Hoppycopy account (obviously).
- Your email campaigns built and sent from Hoppycopy, or at minimum, your campaign data imported.
- A clear goal for each campaign (sales, sign-ups, clicks—pick one).
Pro tip: Don’t skip the “goal” part. If you don’t know what you want people to do, no tool will magically tell you if your campaign worked.
2. Find Your Campaign Analytics in Hoppycopy
Let’s skip the scavenger hunt. Here’s how you get to the numbers that matter:
- Log in to Hoppycopy.
- Navigate to the Campaigns tab. You’ll see a list of your recent campaigns.
- Click on any campaign to see its Performance Dashboard.
What you’ll see:
- Open rates: How many people opened your email.
- Click rates: Who actually clicked something.
- Bounce rates: Emails that didn’t make it to inboxes.
- Unsubscribes: People who said “enough already.”
Honest take: Don’t obsess over open rates. With privacy changes (thanks, Apple), they’re less reliable now. Focus more on clicks and conversions.
3. Make Sense of the Data: What Actually Matters
Staring at a dashboard full of numbers can make your eyes glaze over. Here’s what you should actually pay attention to:
The Basics
- Click rate: If people aren’t clicking, your content or offer missed the mark. This is your best canary in the coal mine.
- Conversion rate: If you can track what happens after the click (like sign-ups or purchases), this is the real bottom line.
- Unsubscribes and spam complaints: A sudden spike means your content annoyed people or missed their expectations.
What to Ignore (Mostly)
- Vanity metrics: Impressions, total sends, or even open rates can look impressive but don’t always reflect real impact.
- Minute-by-minute data: You don’t need to check stats every hour. Trends over days or weeks are what count.
4. Compare Campaigns: Spot What’s Working (and Why)
Just knowing Campaign A did “better” than Campaign B isn’t helpful unless you dig into why.
How to Compare
- Go to the Campaign Analytics overview.
- Select two or more campaigns.
- Look at the same metrics (clicks, conversions, unsubscribes) side by side.
Questions to Ask
- Did one subject line crush the other in clicks?
- Was there a weird spike in unsubscribes on a certain campaign?
- Did shorter or longer emails perform better?
Pro tip: Keep a simple spreadsheet of your past campaigns—just the date, subject, click rate, and a quick note on what was different. You’ll spot patterns way faster than scrolling through dashboards.
5. Use Segmentation to Get Smarter (Not Just Fancier)
Segmentation isn’t just for show. It helps you see if different groups of people respond differently to your emails.
In Hoppycopy, you can:
- Filter results by audience segment (location, signup date, etc.).
- See which segments clicked or converted more.
When to use this:
If you notice some segments love your emails and others are ignoring them, you know where to double down or rethink your approach.
Don’t overdo it:
You don’t need 20 micro-segments. Start broad (“new signups” vs. “longtime users”) and only get granular if you see big differences.
6. A/B Testing: Actually Learn, Don’t Just Hope
Hoppycopy lets you run A/B tests (subject lines, content, send times). But here’s the truth: most people run tests, see a tiny difference, and move on.
If you’re going to bother, do it right:
- Test one thing at a time: Otherwise, you won’t know what made the difference.
- Get enough data: If you only send to 50 people, random chance can skew your results. Bigger lists mean more reliable insights.
- Stick with winners: If a subject line wins by a lot, use that style again. If it’s a tie, don’t overthink it—move on.
What NOT to do:
Don’t chase tiny percentage changes. If the difference is less than 1%, it’s probably noise.
7. Export, Share, and Take Action
Data’s only useful if you do something with it.
- Export your results: Hoppycopy lets you download reports. Great for sharing with your team (or your boss who loves charts).
- Highlight what matters: When you share results, focus on a couple of key metrics and what you’ll do differently next time.
- Set a reminder: Once a month, review your last campaigns and jot down one thing you’ll test or change.
8. What to Watch Out For: Common Mistakes
- Getting lost in the weeds: It’s easy to obsess over every stat, but most of the time, only a few numbers move the needle.
- Changing too many things at once: You won’t know what actually improved your results.
- Ignoring the context: Holidays, news events, or even a bad subject line can mess with your stats. Don’t panic over one-off blips.
9. Keep It Simple and Iterate
You don’t need a PhD in analytics to get better results. Track the basics, pay attention to what actually changes, and don’t be afraid to repeat what’s working.
Remember: Marketing is more rinse-and-repeat than one-time breakthrough. Keep things simple, tweak as you go, and don’t let “data paralysis” slow you down.
Ready to see what’s really working in your campaigns? Log in, check your numbers, and try one new change on your next send. That’s how you actually get better.