How to set up targeted email campaigns in Meet for b2b outreach

If you're in B2B sales or lead gen, you know the game: reaching the right people, with the right message, at the right time. Spraying emails everywhere and hoping for leads is a waste of everyone’s time. The good news? Targeted email campaigns can actually work—if you do them right. This guide is for anyone who wants real results from email, not just a pat on the back for “activity.”

We’ll walk through setting up a focused B2B email campaign using Meet, a platform that tries to make email outreach less painful and more effective. Whether you’re a founder, a sales rep, or a marketer who’s tired of fluff, read on.

Step 1: Get Your Audience Right (Don’t Skip This)

Let’s be honest. Most email campaigns fall flat because the sender never really defined who they want to reach. “Anyone who might buy” is not a target. You need to get specific.

How to build a real list:

Start with your ICP. Who is your ideal customer profile? Industry, company size, job title, pain points—write it down. If you don’t know, ask your best customers or look at your pipeline.
Use quality sources. Pull contacts from LinkedIn, Crunchbase, Apollo, or even your own CRM. Don’t buy a list off some sketchy website—you’ll just end up in spam.
Segment your list. Break it down by industry, role, region, or problem. The more relevant your message, the better it’ll land.

Pro tip: If you’re new to this, start small (think 50-100 names). It’s easier to tweak your approach than to recover from blasting 5,000 random people.

Step 2: Set Up Your Email Account (And Warm It Up)

Meet lets you send emails from your own domain, which is good for deliverability and brand trust. But if you rush this step, you’ll get flagged as spam—fast.

What to do:

Use a real business email. Not a free Gmail, not “info@”—use something like “jane@yourcompany.com.”
Set up proper DNS records. Make sure SPF, DKIM, and DMARC are configured. If this sounds like alphabet soup, Meet’s help docs or your IT person can walk you through it.
Warm up your inbox. Don’t go from zero to 500 emails a day. Start slow—send a handful each day for a week or two. Some tools (including Meet) have built-in warmup features.

What to skip: Don’t use your main work email for mass campaigns. If you get blacklisted, you don’t want it to take down your regular business comms.

Step 3: Craft Your Message (Keep It Human)

People can smell a mass email from a mile away. The secret is relevance and simplicity.

How to write emails that get replies:

Subject lines: Short and specific. “Quick question about [Company]” works better than “Exciting business opportunity!”
First sentence: Make it about them, not you. Reference something they care about (industry trend, recent funding, a mutual connection—anything legit).
Body: One or two sentences max. Say why you’re reaching out and how you can help. No jargon, no fluff.
Call to action: Be clear. “Are you the right person to talk about X?” or “Open to a quick call next week?”

What not to do:

Don’t copy-paste generic templates from the internet.
Don’t send long-winded intros or 10-paragraph pitches.
Don’t pretend it’s a “personal email” if it’s obviously not.

Pro tip: Use Meet’s merge tags to drop in first names, company names, or other details. But check your data—nothing kills trust like “Hi [FNAME].”

Step 4: Set Up Your Campaign in Meet

Now that you’ve got your list and message, let’s get it into Meet.

Create a new campaign.
Log in, click “Create Campaign,” and give it a name you’ll recognize later.
Upload your contacts.
Import your CSV or sync from your CRM. Double-check for formatting issues.
Map columns (like First Name, Company, Email) so merge tags work.
Write your email sequence.
Add your initial email and any follow-ups (more on this in the next step).
Use Meet’s editor to add personalization tags and test your emails.
Set sending limits.
Stay under 100-150 emails per day per inbox to avoid spam filters.
Randomize sending times if possible.
Preview and test.
Send a test to yourself. Check for broken merge tags or weird formatting.
Click every link to make sure it works.

Pro tip: Don’t obsess over fancy design. Simple, text-based emails look more personal and get better replies.

Step 5: Build a Follow-up Sequence (But Don’t Be Annoying)

Most replies come after the first or second follow-up—not the initial email. But if you nag people, you’ll get blocked.

How to follow up without being spammy:

Set 2-3 follow-ups, max. Space them out by 3-5 days.
Change up your message. Don’t just resend the same thing; add value, ask a different question, or reference something new.
Make it easy to say no. “If this isn’t relevant, let me know—no hard feelings.”

What to avoid:

Don’t send daily follow-ups.
Don’t guilt-trip or pressure people (“I haven’t heard back from you!”).
Don’t use automated “breakup emails” (they rarely work in B2B).

Pro tip: Meet lets you set conditions for stopping the sequence (like if someone replies or clicks a link). Use this so you’re not pestering people who’ve already engaged.

Step 6: Monitor, Measure, and Adapt

Here’s where most people drop the ball. They send and pray, but never check what’s working.

Track these basics:

Open rates: If they’re low, your subject lines or deliverability need work.
Reply rates: If opens are high but replies are low, your message isn’t resonating.
Bounce rates: High bounces mean bad data—clean up your list.

What actually matters: - Positive replies, not just opens or clicks. - Actual meetings booked or deals started.

What to ignore: - Vanity metrics like “impressions” or “reach.” If it’s not leading to real conversations, who cares?

Pro tip: Meet has built-in analytics, but you can also export data and analyze it in Excel or Sheets if you want more control.

Step 7: Keep It Legal (And Respect People’s Time)

Nobody likes spam, and sending cold B2B emails has real rules.

Always include an unsubscribe link. Meet handles this automatically, but double-check.
Don’t mislead. Be upfront about who you are and why you’re reaching out.
Respect responses. If someone says “not interested,” remove them from future campaigns.

If you’re targeting the EU, UK, or Canada: Read up on GDPR and local laws. Cold outreach is allowed for business purposes in many places, but there are rules.

Step 8: Iterate, Don’t Overthink

Here’s the truth: Your first campaign probably won’t be a home run. That’s fine. The winners are the ones who adjust and try again.

Test different messages or audiences. Change one thing at a time so you know what helped.
Keep your lists clean. Remove bounced emails and unresponsive contacts every month.
Ask real customers for feedback. What made them reply? What annoyed them?

Final Thoughts

Targeted B2B email campaigns in Meet aren’t magic, but they can work if you focus on relevance, stay human, and respect your audience. Don’t get lost in features or hacks. Start simple, pay attention, and improve as you go. If you’re not sure what to do next, just send a handful of honest, relevant emails—and see what happens. That’s how the pros do it.