If you’re in B2B sales or SDR work, you know the drill: cold emails, LinkedIn DMs, and a lot of “just checking in.” Most of it gets ignored. But there’s a smarter approach—give your prospects something that feels like it’s made just for them. That’s where personalized microsites come in. If you’re using Sendtrumpet, you can spin up these mini-sites quickly. The trick isn’t just setting them up, but making them actually work for real people, not just ticking a box for your boss.
This guide is for anyone who wants to ditch boring outreach and actually start conversations that don’t feel like spam. Let’s get into it.
Why Microsites Beat Another “Just Checking In” Email
Before we jump into the how-to, let’s be real: most “personalized” outreach isn’t personal. It’s a template with a first name swapped in. A microsite, though, is like saying, “Hey, I actually did my homework about you.” You can showcase relevant content, case studies, videos, and even record a quick intro.
But a fancy microsite won’t work if it’s generic. Don’t waste your time unless you’re willing to put in a bit of effort for each key prospect.
Step 1: Get Your Sendtrumpet Account Set Up
Let’s start with the basics. If you don’t have a Sendtrumpet account, you’ll need one. The setup is standard—email, password, some business info. Not rocket science.
- Tip: Use your work email, not a burner. You’ll need it for integrations and tracking.
- Pro tip: If your company already uses Sendtrumpet, make sure you’re added as a team member so you get access to any shared templates or assets.
Step 2: Plan What You Want to Show
Before you dive into the tool, figure out what you actually want on the microsite. This saves you from staring at a blank screen.
Here’s what usually works: - Short, personalized intro video (30–60 seconds) - Relevant case studies or testimonials (not every customer you’ve ever had) - A clear call to action (book a call, download a resource, whatever your goal is) - Contact info (keep it simple: email and maybe LinkedIn)
What to skip:
Don’t overload the page. If your microsite looks like a PowerPoint deck exploded on it, you’ve lost them. Two or three sections, max.
Step 3: Build Your Base Template in Sendtrumpet
Sendtrumpet lets you build reusable templates, so you’re not building from scratch every time.
- Go to the “Templates” or “Microsites” section in Sendtrumpet.
- Click “New Template” or similar (they do change labels sometimes, but it’s obvious).
- Add your company logo, brand colors, and a generic placeholder video block.
- Drop in content blocks for testimonials, case studies, and your CTA.
Keep it flexible:
Leave spots blank for personalization later. Don’t hardcode customer names or details—think of this as your “base camp.”
- Pro tip: Save your template with a clear name, like “Prospect Microsite Base,” so you don’t end up with “Final_v2_ReallyThisOne.”
Step 4: Personalize for Each Prospect
This is where most people get lazy—and where you can stand out. For each lead, clone your base template and tweak it.
- Swap in their company logo (grab it from LinkedIn or their website).
- Record a quick video using Sendtrumpet’s built-in recorder. Use their name and something specific about their business.
- Add a case study or testimonial that’s actually relevant to their industry or problem.
- Edit your CTA so it feels like a next logical step (“Let’s talk about how this could help [Their Company] next week.”)
What not to do:
Don’t just change the logo and call it a day. Prospects can spot “fake personalization” from a mile away.
- Pro tip: Have a notepad with a few lines about each prospect before you hit “record” on your video. It’ll save you from blanking or rambling.
Step 5: Configure the Microsite Settings
Don’t skip this—settings matter. Here’s what you should double-check:
- Microsite URL: Make sure it’s readable (e.g., “/acme-intro” not “/v23w2j9”)
- Expiration: If you want the site to only be live for a few weeks, set an expiration date.
- Notifications: Turn on notifications so you know when someone visits your microsite.
What to ignore:
You don’t need every Sendtrumpet bell and whistle. Skip fancy animations or password protection unless there’s a real reason.
Step 6: Share the Microsite (Without Being Weird About It)
Now for the outreach itself. Embed or link to your microsite in your email, LinkedIn message, or wherever you’re reaching out.
- Keep the message short. Don’t write a novel about your company. Just say, “I put together something just for you—here’s the link.”
- Don’t send a calendar invite with the link. That’s aggressive and weird.
- If you’re cold emailing, use a custom thumbnail or preview image so it doesn’t look like a phishing link.
What to avoid:
Don’t blast the same link to a dozen people. It’s obvious, and people talk.
Step 7: Track Engagement and Adjust
Sendtrumpet tracks when a prospect visits your microsite and what they interact with.
- Watch for: opens, video views, clicks on your CTA.
- If someone visits but doesn’t book a call, follow up—but don’t hound them. Reference something they looked at (“Saw you checked out our client story on X…”).
What’s not worth your time:
Don’t obsess over every click. Look for patterns over time. If nobody’s watching your videos, they’re probably too long or not relevant.
Pro Tips for Standout Microsites
- Keep videos short. Under a minute is ideal. Nobody wants to watch a TED Talk from a stranger.
- Don’t over-automate. Personalization tools can help, but if you sound like a robot, you’ll get ignored like one.
- Test on mobile. A lot of people will open your link on their phone. Make sure your site doesn’t look broken.
- Iterate. Your first few microsites won’t be perfect. Tweak the template, try new videos, swap out the CTA—see what works.
What Actually Works (And What Doesn’t)
Works: - Real personalization (video, content, CTA) - Clear, simple design - Timely follow-up if they engage
Doesn’t work: - Generic templates with just a swapped logo - Novel-length “about us” sections - Overloading the microsite with every resource you’ve ever made
Don’t fall for shiny features you don’t need. Your goal is to get a reply, not win a design award.
Final Thoughts: Keep It Simple, Iterate Often
The real power of personalized microsites is in showing you care enough to do a little extra. But don’t overcomplicate it. Start with a simple template, personalize what matters, and pay attention to what actually gets responses. Experiment, tweak, and ditch what doesn’t work. You’ll stand out more by being real than by being flashy.
Now, go build something that’s actually worth clicking.