If you’re sending cold emails or running sales outreach, you already know that generic email blasts don’t cut it. You need real replies, not just opens and unsubscribes. This guide is for anyone who wants to use Klenty to build smarter, more personalized email sequences—without getting buried in features you’ll never use.
I’ll walk you through setting up personalized sequences that actually get responses, not just “delivered” stats. I’ll also call out what’s worth your time in Klenty, and what you can skip.
1. Get Your Basics Right (Don’t Skip This)
Before you even log into Klenty, set yourself up for success:
- Define your goal: Are you booking meetings? Getting feedback? Pitching a product? Write it down.
- Know your audience: Segment your list into real groups (by role, industry, pain point—not just “Leads 1–500”).
- Clean your list: Garbage in, garbage out. Run your contacts through a verifier like NeverBounce or ZeroBounce.
Pro tip: Personalization only works if you have good data. If you’re missing basic info (like first names or company names), fix that before you start.
2. Connect Your Email Account (and Warm It Up)
Klenty lets you connect your Gmail, Outlook, or other email provider. Don’t worry, it’s pretty straightforward:
- Go to Settings → Email Accounts.
- Choose your provider and follow the prompts.
- Authenticate and allow Klenty permission.
Why this matters: Sending cold emails from a brand-new account gets you flagged as spam. Use your real work address, and if it’s new, spend a week or two sending (and replying to) legit emails first. That’s “warming up” your domain.
Skip: Fancy DNS tweaks unless you know what you’re doing. Just make sure SPF and DKIM are set up (your IT person will know).
3. Build Your Target List (and Add Smart Fields)
The magic of personalization starts with your contact list. In Klenty, you’ll import leads via CSV, CRM integration, or manual entry.
- Include custom fields: Think beyond “First Name.” Add fields like “Company Name,” “Recent News,” or “Pain Point.”
- Tag and segment: Use tags to break lists into manageable chunks (e.g., “SaaS CEOs,” “HR Managers,” “Warm Leads”).
Pro tip: The more useful your fields, the more real your personalization feels. Don’t overdo it—three to five solid custom fields is plenty.
4. Write Your Sequence (Less Template, More Human)
Now the part most people screw up: writing the actual emails. Klenty gives you a sequence builder where you can set up multiple steps (emails, calls, tasks). Here’s how to not sound like a robot:
Step-by-Step:
- Go to Sequences → New Sequence.
- Add your first email step.
- Write your subject line. Keep it short and curiosity-driven—no clickbait.
- Write the body. Use merge tags (like
{{First Name}}or{{Company}}) to drop in your custom fields.
What works: - Opening with something personal (“Saw your recent LinkedIn post about X…”) - Mentioning a pain point or goal specific to them - Keeping it under 100 words
What doesn’t: - Flattery that’s obviously fake - “Hope this email finds you well” - Sending a wall of text
Example (with merge fields):
Subject: Quick question about {{Company}}
Hey {{First Name}},
I saw {{Company}} is expanding into {{Industry Segment}}—congrats. Are you still handling {{Pain Point}} with {{Old Solution}}?
If you’re open to it, I have a couple of ideas that might help. Happy to share—just let me know.
– [Your Name]
Pro tip: Write your first draft, then delete half. Simple, direct emails work best.
5. Add Follow-Ups (Don’t Be Annoying)
Most replies come after the second or third touch, but you don’t want to sound like a robot or a stalker.
- Space out your steps: 2–4 days between emails works for most industries.
- Vary your messaging: Don’t just resend the same email. Reference your previous note, or offer something new (case study, resource, even a joke if you can pull it off).
- Limit the sequence: 3–5 emails is usually enough. After that, you’re into diminishing returns (or outright spam territory).
Klenty Setup:
- In your sequence, click “Add Step.”
- Choose “Email” or another action (call, LinkedIn, etc.).
- Customize each follow-up with fresh copy and merge tags.
- Set delays between steps (e.g., 2 days after previous email).
Skip: Sending more than five emails in a sequence, unless you’re selling something truly life-changing. Most people will have tuned you out by then.
6. Test Your Sequence Before Going Live
Don’t trust preview. Always test:
- Send a test email to yourself (and a friend).
- Check merge fields: Make sure nothing comes out as “Hi {{First Name}},” or “Company: [object Object]”.
- Proof for spammy phrases: Words like “guaranteed,” “free,” and too many exclamation points will get you filtered.
Pro tip: Open your test email on your phone. If it looks weird or too long, so will theirs.
7. Set Sending Schedules (Act Like a Human)
Klenty lets you pick when emails go out. Use it:
- Send during business hours in your recipient’s time zone, not yours. Tuesday to Thursday mornings work best for most B2B outreach.
- Limit sends per day to avoid triggering spam filters (Klenty’s default is fine for most—don’t change unless you know why).
Skip: Weekend sends, unless you know your audience is reading email then.
8. Track Results and Actually Iterate
Once your sequence is running, Klenty gives you open, reply, and bounce rates. Here’s what to actually care about:
- Reply rate: The only metric that really matters. If it’s under 5%, something’s off.
- Bounce rate: Should be below 5%. If not, clean your list again.
- Open rate: Useful for troubleshooting (if it’s below 30%, your subject lines or deliverability need work).
What to ignore: Vanity metrics like “clicks” unless your goal is link traffic. You want real replies.
How to improve:
- Tweak subject lines: If opens are low.
- Rewrite intros: If replies are low.
- Shorten your emails: Almost always helps.
9. What to Skip, What to Use
Worth your time in Klenty:
- Merge tags for real personalization
- Sequence steps for multi-touch campaigns
- A/B testing (if you have >100 leads per sequence)
Not worth your time (for most people):
- Complicated automation rules (keep it simple)
- Over-customizing every single step
- Tracking every click and open obsessively
10. Keep It Simple—and Keep Improving
Personalized email sequences in Klenty aren’t magic, but they beat spray-and-pray every time. Start simple, use merge fields that actually matter, and pay attention to real replies—not just fancy dashboards.
Don’t get bogged down in every feature. Set up your first sequence, send it to a small list, and see what works. Make small tweaks. Rinse and repeat. That’s how you actually get better response rates—no hype, just honest testing.