If you’re running outbound sales and tired of hearing “just follow up more,” this guide is for you. Setting up multichannel sequences in Amplemarket can actually make your outreach less annoying—and more effective—if you do it right. I’ll walk you through how to set up sequences that actually get replies, not unsubscribes. This isn’t theory, and I’m not here to fluff up the tool. Let’s get into what works, what’s a waste of time, and how to avoid the common traps.
Step 1: Get Clear on Your Channels (and Why It Matters)
Before you start clicking around, know what “multichannel” should mean for your team. In Amplemarket, you get a few options: email, LinkedIn, phone, and sometimes custom steps (think: manual tasks or InMail). The point isn’t to use all of them every time. It’s to use the right channels for your audience.
Don’t Overcomplicate: - If your prospects don’t answer calls, don’t bother with cold call steps. - LinkedIn works for tech and SaaS, but not every industry. Test it. - Email is still king for most outbound, but it’s noisy—your message needs an edge.
Pro Tip: Pick two channels to start. Add more only if you see results.
Step 2: Define Your Sequence Goals
Are you trying to book meetings, get a warm intro, or just open a conversation? Be specific. “Drive engagement” is vague and useless.
- Meetings: Make your ask clear by Step 2 or 3.
- Info Gathering: Use softer CTAs and mix channels to build rapport.
- Account-based: Custom steps (like commenting on a post) might make sense.
This goal will shape your messaging and step timing.
Step 3: Build Your Target List Wisely
Amplemarket has built-in prospecting, but don’t rely on it blindly. Garbage in, garbage out.
Checklist: - Double-check titles and industries. Amplemarket’s filters are decent, not magical. - Use your own data if you can—upload CSVs or sync with your CRM. - Don’t buy huge lists just because you can. Smaller, focused lists convert better.
What to Ignore: Vanity metrics like “number of contacts added.” Focus on quality, not quantity.
Step 4: Create the Sequence in Amplemarket
Alright, into the tool. Here’s how you actually set up the sequence:
- Go to Sequences: In the sidebar, hit “Sequences,” then “Create Sequence.”
- Name It Clearly: “Q2 SaaS Founders - Email + LinkedIn” beats “Sequence 12.”
- Add Steps: Here’s a simple, effective 5-step template:
- Day 1: Email #1 (personalized, not a pitch slap)
- Day 3: LinkedIn connection request (short, no sales pitch)
- Day 6: Email #2 (reference something relevant—article, company news)
- Day 9: LinkedIn message or comment (reference their post, if possible)
- Day 12+: Optional call or breakup email
You can drag-and-drop to rearrange steps. Amplemarket lets you choose delays between steps in days—don’t spam people daily.
What Works: - Alternating channels keeps you out of spam folders and gives you more shots on goal. - Personalization tokens work, but only if your data’s good. Otherwise, skip them.
What to Ignore: - Don’t add more than 5–6 steps unless you know your audience responds to longer sequences. - Don’t automate LinkedIn messages before you’ve actually connected. That’s a fast track to being ignored—or worse, flagged.
Step 5: Write Messages That Don’t Suck
This is where most sequences go wrong. Amplemarket has templates, but they’re generic. Don’t use them as-is.
Guidelines: - First email: Short, relevant, and clear about why you’re reaching out. - LinkedIn requests: Never pitch in the invite. You’re just opening a door. - Follow-ups: Reference your last touchpoint or something recent (news, post, etc.) - Breakup email: Keep it human, not passive-aggressive.
Bad Example:
“Hi {FirstName}, I see you’re a leader in {Industry}. I’d love to connect and discuss how we can drive synergies.”
(They’re deleting this.)
Better Example:
“Hi Sam, saw your team just rolled out the new app—congrats. Curious if you’re open to a quick chat about how folks in [their industry] are handling [specific pain point].”
Pro Tip: Use the preview feature in Amplemarket to check how your personalization looks. One bad token can ruin your credibility.
Step 6: Set the Rules and Triggers
Amplemarket lets you set rules for what happens if someone replies, bounces, or opts out.
Do: - Auto-stop the sequence if someone replies—no one likes getting a follow-up after they’ve responded. - Set working hours so messages go out at human times, not 2am. - Double-check your reply detection—Amplemarket’s is good, but not perfect. Sometimes “out of office” triggers a stop.
Don’t: - Don’t set sequences to run on weekends unless you’re sure your prospects work then. - Don’t skip the opt-out link in emails. It’s not just a best practice; it keeps your deliverability healthy.
Step 7: Test Before You Launch
Always send test emails to yourself and a colleague. LinkedIn steps—preview them, but accept you can’t send a real test unless you want to annoy your team.
Checklist: - Are all the personalization tokens working? - Are the delays between steps what you expect? - Is the messaging tight, or does it sound like a robot wrote it?
Don’t trust the default copy or step order. Tweak until you’d actually respond to your own sequence.
Step 8: Launch and Monitor (But Don’t Obsess)
Hit “Start Sequence” and watch the first batch go out. Amplemarket’s analytics will show opens, replies, connection rates, and more.
What Matters: - Reply rate is king. Open rates are mostly vanity. - If LinkedIn steps get ignored, cut them or rewrite your message. - If emails bounce, fix your list quality.
What Doesn’t:
Don’t get sucked into tweaking subject lines for hours. If you’re not getting replies, it’s usually your targeting or message, not your subject line.
Pro Tip:
Make small changes—one variable at a time. Don’t overhaul the whole sequence if you don’t know what’s broken.
Step 9: Iterate, Prune, and Keep It Simple
The first sequence won’t be perfect. That’s fine.
- Cut steps that never get replies.
- Add new channels only if you see evidence it helps.
- Review your best-performing sequences monthly and clone what works.
Ignore: Fancy features you don’t need yet. Amplemarket is loaded with options, but you don’t need to use every bell and whistle on day one.
Wrapping Up
Multichannel sales sequences in Amplemarket aren’t rocket science, but it’s easy to overthink them. Start with two channels, focus on quality lists, write like a human, and don’t be afraid to kill what’s not working. The best sequences are the ones you actually launch—and improve over time.
Keep it simple, keep it honest, and don’t chase every new feature. Iterate, pay attention to what actually gets replies, and you’ll do just fine.