How to set up multichannel outreach with LinkedIn and email using Salesloop

So you want to reach out to potential clients or leads using both LinkedIn and email—but you don’t want to spend your days copying and pasting messages or juggling a half-dozen browser tabs. Smart. Multichannel outreach works, but only if you keep it simple and actually follow up. This guide is for sales pros, founders, recruiters, or anyone who wants to use Salesloop to automate the boring stuff and focus on what matters: getting real replies.

Let’s get your outreach running smoothly, with less busywork and fewer headaches. Here’s how to set up a multichannel campaign that uses both LinkedIn and email, without falling for the common traps.

1. Understand What Multichannel Outreach Really Means

Before you start adding tools and steps, get clear on what you’re actually doing. “Multichannel outreach” just means reaching out to people using more than one method—usually LinkedIn and email, since those are where business conversations happen. The idea is simple: if your prospect ignores one channel, maybe they’ll respond on the other.

But here’s the reality: - Most people ignore cold pitches on both channels if they’re generic or spammy. - Automation can help, but it won’t rescue you from bad messaging. - More channels = more complexity. Don’t add steps unless they make sense for your audience.

Pro tip: If your audience only replies on LinkedIn (or only email), don’t force both. Start simple.

2. Prepare Your Lists and Accounts

This is the unsexy part, but if you botch it, everything else falls apart.

a. Clean Up Your Target List

  • Get it right: Start with a clear list of people you want to reach. Whether you’re scraping LinkedIn, exporting from your CRM, or buying a list (not recommended, but let’s be real—people do it), make sure you have:
    • Full name
    • Company and title
    • LinkedIn URL
    • Email address (optional, but needed for email outreach)
  • Check for duplicates and obvious junk (like info@company.com or test profiles).

b. Set Up Your LinkedIn Account

  • Use your real profile—fake accounts get flagged and banned.
  • Make sure your profile looks credible. If you wouldn’t reply to you, neither will they.
  • Don’t try to run hundreds of messages a day. LinkedIn will notice and throttle you or worse.

c. Set Up Your Email Account

  • Use a business domain, not Gmail or Hotmail.
  • Warm up your email address if it’s new—send a few real emails every day for a couple of weeks to avoid spam filters.
  • Set up SPF, DKIM, and DMARC records (ask your IT person or Google it if you’re not sure).

3. Connect Salesloop to Your LinkedIn and Email

Now, let’s get Salesloop doing the heavy lifting.

a. Sign Up and Integrate Accounts

  • LinkedIn: Salesloop connects to your LinkedIn account to send connection requests and messages. You’ll usually log in with your regular LinkedIn credentials—don’t share these with anyone else.
  • Email: Connect your email account (Google Workspace/Outlook/SMTP). Follow Salesloop’s prompts to authorize access. This lets it send emails from your real address.

Heads up: Some outreach tools push you to connect multiple LinkedIn or burner email accounts for “maximum volume.” This is a red flag. Stick to one real account per person, or you risk bans and deliverability issues.

b. Import or Sync Your Contacts

  • Upload your CSV, or connect your CRM if Salesloop supports it.
  • Map the fields so Salesloop knows which column is LinkedIn URL, email, etc.
  • Tag or segment your list if you want to run different campaigns for different groups.

4. Build Your Multichannel Sequence

This is where most people get overwhelmed. Don’t overthink it—start with a basic sequence and tweak as you go.

a. Decide on the Flow

A simple flow looks like this:

  1. LinkedIn Connection Request
  2. Wait a few days
  3. LinkedIn Follow-up Message (if connected)
  4. Email Follow-up (if no LinkedIn reply)
  5. Optional: Another email or LinkedIn nudge

Keep it short: Most replies come from the first or second step. You don’t need a 10-step sequence.

b. Write Your Messages

  • Personalize, but don’t overdo it. Use the person’s name and maybe company. That’s enough. Fake “I loved your recent post” lines are obvious.
  • Be clear about why you’re reaching out. Vague “let’s connect” messages get ignored.
  • Short wins. Think two or three lines, not a sales novel.

Example LinkedIn connection note:

Hi [First Name], saw you’re working on [Something Relevant]. Quick question—mind connecting?

Example email follow-up:

Hi [First Name],
Tried to reach you on LinkedIn but figured I’d try email too. I help [who you help] with [what you do]. If you’re open to a quick chat, let me know.

Don’t:
- Attach PDFs or pitch decks in your first email. - Use obvious automation (“Hi {FirstName} {LastName} at {Company}!”).

c. Set Delays and Conditions

  • Wait 2-3 days between steps. Don’t spam everyone on day one.
  • Set Salesloop to only send the next message if they haven’t replied.
  • For LinkedIn, only send messages to people who accepted your connection request.

5. Launch and Monitor Your Campaign

Don’t just “set and forget.” Watch what happens and adjust.

a. Start with a Small Batch

  • Upload 20-50 contacts to start. This keeps things manageable and lets you catch problems early.
  • Make sure messages send as expected. Check for personalization errors or weird formatting.

b. Monitor Replies and System Warnings

  • Salesloop will track opens, replies, and connection rates.
  • If you get a lot of bounces or connection rejections, pause and review your list or message.
  • If LinkedIn or your email provider sends warning emails, stop immediately. Scale back and warm up your accounts longer.

c. Actually Reply to People

  • Automation gets the conversation started, not closed. When someone replies, drop the automation and respond like a human.
  • Don’t try to automate every step. People can smell a robot a mile away.

6. What Works, What Doesn’t, and What to Ignore

Let’s cut through some common myths:

  • More steps aren’t always better. A tight, relevant two-step sequence beats a 7-message drip any day.
  • Don’t obsess over open rates. If you’re getting replies and meetings, you’re winning.
  • Ignore “growth hacks” that promise 10x results. Most are either shady or just don’t work anymore.
  • Test your message with a real coworker or friend. If they’d ignore it, so will your prospects.

Pro tip: If your response rate drops, change your message, not your tool. People buy from people, not from clever automations.

7. Iterate and Keep It Simple

You don’t need to be perfect out of the gate. Start with one straightforward sequence. Watch what happens. Adjust your message, timing, or list based on real replies, not gut feelings or LinkedIn “best practices.”

The best outreach is the one you actually follow up on. Keep your setup lean, your messages honest, and your process easy to tweak. That’s how you actually get meetings—and keep your sanity.