Ever sent a bunch of emails and wondered if anyone’s even reading them? Or maybe you’re tired of the LinkedIn copy-paste grind, only to get ghosted. If you’re a founder, SDR, or anyone who actually needs replies—not just activity—this guide’s for you. We’re going deep on how to set up multichannel outreach sequences in 11x, so your messages actually land (and get answered).
No magic bullets or “growth hacks,” just what works, what’s a waste of time, and how to keep your sanity.
Why Multichannel? (And Why Bother?)
Let’s get the obvious out of the way: Email alone isn’t enough. People ignore cold emails all day. LinkedIn? Full of spam. But when you use multiple channels—email, LinkedIn, maybe even SMS—your odds of getting noticed go up. Not because you’re “everywhere,” but because you’re catching people where they actually pay attention.
But don’t get cute. More channels = more complexity. The trick is to keep things simple and focused, not throw spaghetti at the wall.
Step 1: Map Out Your Sequence—Before You Even Open 11x
Don’t just start clicking buttons. Grab a notepad (or Google Doc) and sketch out:
- Who you’re reaching (your actual audience, not just “decision makers”)
- Which channels make sense (email, LinkedIn, SMS—ditch Instagram DMs unless you’re selling to influencers)
- How many steps (more isn’t always better; 4–6 is usually plenty)
- Timing (how many days between each touch)
Pro tip: Start with two channels. Email + LinkedIn is the classic combo. Add SMS only if you’re sure it won’t creep people out.
Step 2: Get Your Data Right
You can’t run a sequence if your contacts are a mess. In 11x, you’ll need:
- Correct email addresses (duh)
- LinkedIn URLs (don’t trust data providers—double-check these)
- Phone numbers (optional; be careful with SMS)
Upload your list into 11x, and check for:
- Duplicates (they’ll make you look sloppy)
- Missing fields (especially for LinkedIn steps)
- Obvious junk (info@company.com isn’t a real lead)
If your data’s bad, your results will be too. Don’t skip this.
Step 3: Build Your Sequence in 11x
Now, finally, open up 11x and start creating your outreach sequence.
3.1. Choose Your Channels
- Email: Still the workhorse. Use it for your first touch, unless you have a good reason not to.
- LinkedIn: Good for “warming up” after an email or as a follow-up.
- SMS: Only use if you’d feel comfortable getting a text from a stranger yourself. Otherwise, skip it.
3.2. Set the Order & Timing
A basic sequence might look like:
- Email 1: Personalized intro (Day 1)
- LinkedIn Connect: Short note, not a pitch (Day 2)
- Email 2: Follow-up, maybe share something useful (Day 4)
- LinkedIn Message: Reference previous email, keep it short (Day 6)
- Optional: SMS or a final bump (Day 9)
Spacing matters. Too fast, you’re annoying. Too slow, you’ll be forgotten. Stick to 2–3 days between steps for most audiences.
3.3. Personalize (But Don’t Overthink It)
11x lets you add custom fields like {first_name} and {company}. Use them, but don’t trust AI-generated “personalization” blindly. If your research is weak, your messages will sound fake.
- A quick note about their work, a recent post, or something actually relevant is plenty.
- Don’t write a novel. Nobody’s reading past line three.
Step 4: Write Messages People Want to Respond To
Here’s where most sequences die. If your messages are generic or desperate, you’ll get ignored.
- Short beats long. Say what you want, why you’re reaching out, and what’s in it for them.
- Ditch the fluff. “Hope you’re well” and “I wanted to circle back” are signals you’re a spammer.
- Have a clear ask. Make it easy to say yes—or at least reply.
Examples:
Hi Sam,
Saw your post on remote teams—good stuff. I work with companies like [X] to help remote onboarding suck less. Worth a quick chat?
Or for LinkedIn:
Hi Sam,
Thought your post on onboarding was spot on. Would love to connect—promise not to pitch in the first message.
You get the idea. Be real, be concise.
Step 5: Set Up Triggers & Fallbacks
One of the best things about 11x is it can automatically move someone to the next step if they don’t reply, or stop the sequence if they do.
- Auto-stop on reply: Don’t keep pestering people who’ve answered, even if it’s a “no.”
- Branching: If someone connects on LinkedIn but ignores your email, send a slightly different follow-up. Don’t just copy-paste the same pitch.
You don’t need complicated logic trees. But at least make sure you’re not double-tapping people or missing obvious signals.
Step 6: Test It—Then Actually Read Your Replies
Don’t just “set and forget.” Run your sequence on a small batch first.
- Manually review the first dozen or so replies. Are people confused? Annoyed? Happy to chat?
- Check delivery rates in 11x. If your emails are hitting spam, fix your copy and sending domain.
- Adjust timing if everyone’s slow to reply or if you’re getting too many “unsubscribe” requests.
The goal is learning, not perfection.
Step 7: Ignore the Hype—Focus on Consistency
Some folks will tell you “AI can write all your outreach!” or “You need 12 steps across 5 channels!” You don’t.
- What works: Personal, relevant messages through 2–3 channels, spaced out over a couple weeks.
- What doesn’t: Automated spam, endless follow-ups, generic templates.
- What to ignore: Anyone promising instant results or “guaranteed replies.”
Consistency beats cleverness. Review your results every couple weeks, tweak what’s not working, and keep at it.
Quick Troubleshooting Guide
- Low open rates? Your subject lines suck, or you’re in spam. Try plainer, less salesy lines.
- No LinkedIn replies? Your profile might look fake or unfinished. Spend 10 minutes making it look legit.
- Getting flagged? Don’t send too many messages at once. Ramp up slowly, and watch your sending limits.
- Lots of “unsubscribe” or angry replies? Rethink your targeting and tone.
Wrapping Up: Keep It Simple, Iterate, and Don’t Be Weird
Multichannel outreach isn’t about being everywhere—it’s about meeting people where they are, with messages that sound like a real human wrote them. 11x can help you run smarter sequences, but it’s not a magic wand.
Start small, focus on quality, and tweak as you go. Most importantly, don’t forget there’s a real person on the other end. If you wouldn’t reply to your own message, why should anyone else?
Good luck out there.