If you’re trying to actually get responses from your outreach—rather than just “run campaigns”—this guide’s for you. Multichannel outreach is a buzzword, but underneath, it’s just using more than one way to reach your audience. If you’re using Intentsify for audience segmentation, you probably want more than a pretty dashboard: you want names and companies you can actually market to, and ways to reach them that don’t waste your time or budget.
This isn’t about running a massive spray-and-pray campaign. It’s about getting real, actionable audience segments and actually reaching them—without getting ignored.
Step 1: Get Real About Your Goals (and Limitations)
Before you start picking channels or building lists, get clear on what you’re trying to do. Not every company needs a twelve-touch, four-channel campaign. Figure out:
- What counts as a win? More meetings, demo signups, pipeline?
- Who do you actually want to reach? (Not “decision makers at Fortune 500s”—be specific.)
- What’s your budget, realistically? Multichannel can get expensive, fast.
- What do you not want? E.g., burning through your whole list with bad messaging, or spamming people on every platform.
Pro tip: If you can’t describe your target customer in two sentences, you’re not ready for segmentation yet.
Step 2: Use Intentsify to Build Actionable Audience Segments
Intentsify is built to help you segment audiences based on intent data—basically, signals that people or companies are actually interested in what you’re selling. But all the data in the world won’t help if your segments aren’t usable.
How to get segments that work:
- Define Your Key Topics and Triggers
- Stick to 3–5 topics that really matter for your offer (not every possible keyword).
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Set clear thresholds for intent (e.g., “companies showing surges in 2+ topics in the last 30 days”).
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Narrow by Firmographics and Personas
- Filter by company size, industry, location, and job titles.
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Don’t get too granular—if your segment is less than a few hundred accounts, you’ll struggle to scale.
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Export a Usable List
- Make sure you can actually get the data out (CSV, API, whatever works for you).
- Double-check you have enough contact data to reach these people on different channels.
What not to do: Don’t just grab everyone showing any intent. “Interest” in your space doesn’t mean they’ll actually buy.
Step 3: Choose Your Channels (and Don’t Spread Yourself Too Thin)
Multichannel means more than just email and LinkedIn, but adding channels only helps if you can actually manage them.
The main channels worth considering:
- Email: Still the workhorse. Personalization matters more than volume.
- LinkedIn: Good for B2B, but don’t just blast connection requests.
- Phone: Yes, cold calling still works—if you’ve got good numbers and messaging.
- Display Ads: Useful for warming up your audience, but don’t expect leads to roll in.
- Direct Mail: Expensive and slow, but memorable if you do it right.
- SMS: Tricky for B2B—use with caution (and have a reason).
Pick 2–3 channels you can actually execute well. If you try to do everything, you’ll do none of it well.
What doesn’t work: Automated “multichannel” platforms that blast the same message everywhere. People can spot automation a mile away.
Step 4: Map Out Your Outreach Flows
Don’t overthink this. You need a simple sequence for each channel, and a plan for how they work together.
Example flow:
- Day 1: Email #1 (personal, short, relevant to their intent)
- Day 3: LinkedIn connection request (reference the email)
- Day 7: Email #2 (new angle, maybe a case study)
- Day 10: Phone call (if you have the number)
- Day 14: LinkedIn follow-up message
Tips:
- Keep messages tight—nobody reads long outreach emails.
- Reference the intent signal. (“Saw your team researching X. Thought this might help…”)
- Don’t hammer people—leave space between touches.
What to ignore: Overly complex “nurture tracks” that require 15 steps and three months. You’ll lose steam (and so will your leads).
Step 5: Personalize—But Don’t Waste Hours on Each Message
You don’t need to write a novel for each prospect. Use the data from Intentsify to add a personal touch that actually matters.
How to do it:
- Reference the specific topic or trigger that landed them in your segment.
- Mention something relevant about their company or role.
- Use templates, but tweak them so they feel human.
What to skip: Fake personalization. No one cares if you mention their city or rephrase their LinkedIn headline.
Pro tip: If you can’t personalize at scale, narrow your segment until you can.
Step 6: Set Up Tracking (But Don’t Get Lost in the Weeds)
You need to know what’s working—but you don’t need a PhD in analytics.
Basics to track:
- Email opens, replies, and bounces
- LinkedIn connection rates and replies
- Call connects and conversations
- Meetings booked (this is the real KPI)
- Attribution: Which channel gets responses? Which gets ignored?
Quick setup:
- Use a CRM or outreach tool you already have—don’t buy something new unless you must.
- Make sure contact data stays updated (no point in calling dead numbers).
- Set up a simple spreadsheet if you don’t have fancy tools.
What doesn’t matter: Vanity metrics like impressions or “reach.” Focus on real conversations and meetings.
Step 7: Iterate—Don’t Set and Forget
No outreach campaign is perfect out of the gate. The best teams tweak as they go.
How to improve:
- After 2–3 weeks, look at your reply/meeting rates by channel and message.
- Cut what isn’t working. Double down on what is.
- Update your Intentsify segments as new intent data rolls in—don’t keep hammering the same list forever.
Don’t: Ignore negative feedback. If people are annoyed, you’re doing it wrong.
What Actually Works (And What Doesn’t)
Let’s be honest: intent data is only as good as your execution. Here’s what tends to move the needle:
Works: - Small, focused segments with clear triggers - Short, personal messages that reference real intent signals - 2–3 coordinated channels, not seven - Fast follow-up when people do respond
Doesn’t: - Buying huge “intent” lists and blasting everyone - Over-automated sequences with zero human touch - Ignoring reply data—if your message tanks, fix it
Keep It Simple, Then Iterate
Multichannel outreach with intent data isn’t magic. It’s just a way to stack the odds in your favor—if you keep things simple and stay close to your results. Start with the basics, talk like a human, and use the tools (like Intentsify) to give yourself a real advantage. Don’t get distracted by shiny features or endless automation promises. Just launch, learn, and tweak—your best results will come from real conversations, not dashboards.