If you’re tired of manually chasing leads and want something more organized—and, frankly, more effective—multichannel outreach is the way to go. This guide is for B2B folks who’ve heard about tools like Lagrowthmachine, or maybe even tried it, but want a no-nonsense walkthrough on actually setting up campaigns that get replies (not just “opens”).
Let’s skip the fluff and get right into it.
Why Multichannel Outreach Matters (and Where It Goes Wrong)
Before you start, let’s get real: sending the same message to 500 people on LinkedIn and email is a fast lane to spam filters and ignored DMs. The “multichannel” part isn’t about blasting everywhere—it’s about meeting prospects where they actually pay attention and following up thoughtfully.
Done right, you’ll get more genuine conversations with less manual work. Done wrong, you’ll annoy people and burn through your lists. This guide helps you do it right.
Step 1: Get Your Foundations in Order
1.1. Define Your Audience
- Don’t just upload every LinkedIn contact you have. Carve out a specific segment (e.g., SaaS founders in Europe, HR managers at 50-200 person companies, etc.).
- The more specific, the better your messaging will land. Vague audience = vague results.
1.2. Gather Good Data
- Lagrowthmachine lets you import leads from LinkedIn, CSV, or even enrich data automatically.
- Triple-check your CSVs. Missing emails, wrong job titles, or duplicate records will kill your deliverability and your reputation.
- Don’t bother with scraping random lists. Garbage in, garbage out.
Pro tip: Use LinkedIn Sales Navigator (if you can swing it) for more targeted, up-to-date lists.
Step 2: Connect Your Channels
The big sell of Lagrowthmachine is that you can automate outreach on multiple channels—mainly LinkedIn, email, and Twitter. But it’s only as powerful as the channels you connect.
2.1. Email
- Connect a dedicated email address (not your main one). If you’re serious, warm it up with a tool like Mailwarm before blasting cold emails.
- Set up SPF, DKIM, and DMARC records. Yes, it’s annoying, but it keeps your emails out of spam.
2.2. LinkedIn
- You’ll need a LinkedIn account in good standing. Don’t use fake profiles; LinkedIn is cracking down hard.
- Lagrowthmachine connects via a browser extension or cookies (instructions are clear in-app).
- Avoid making 50+ connection requests a day, or LinkedIn will notice.
2.3. (Optional) Twitter/X
- Only add Twitter if your audience is active there. Otherwise, skip it—no sense automating into the void.
Heads up: Don’t try to cut corners with brand-new accounts or spammy activity. You’ll get flagged, and it’s a pain to recover.
Step 3: Map Out Your Sequence
This is where most campaigns fall flat. Multichannel doesn’t mean “same message, different place.” Think about timing and context.
3.1. Decide Your Steps
A basic multichannel sequence might look like:
- LinkedIn connection request (with a short, non-salesy note)
- Wait 2-3 days
- LinkedIn follow-up message (if accepted)
- Wait 1 day
- Cold email (personalized, referencing LinkedIn)
- Wait 3 days
-
Second email or Twitter DM (if appropriate)
-
Don’t overdo it. 4-6 total touches over 2-3 weeks is plenty. More than that feels desperate.
- Always build in delays between steps. No one likes being bombarded.
3.2. Personalization Beats Templates
- Lagrowthmachine lets you use variables (first name, company, etc.), but don’t stop there.
- Reference something actually relevant—a recent funding round, a blog post, or a shared connection.
- If you’re just swapping {FirstName}, you’ll sound like a robot.
Skip “Hope this finds you well.” Everyone hates it.
Step 4: Build and Launch Your Campaign in Lagrowthmachine
Let’s get hands-on.
4.1. Create a New Campaign
- In your dashboard, hit “New Campaign.” Pick your audience segment.
4.2. Add Sequence Steps
- Drag and drop your steps (LinkedIn, email, Twitter, etc.) into the sequence builder.
- Each step lets you customize the message and delay.
What to ignore: Fancy “AI copy” features. They’re rarely better than what you can write yourself.
4.3. Set Up Variables
- Use tags like {{firstName}}, {{company}}, but also add custom fields if you want (e.g., “recentEvent”).
- Preview a few contacts to make sure nothing looks broken or robotic.
4.4. Review Deliverability Settings
- Double-check sending limits (Lagrowthmachine defaults are usually safe).
- Set up reply detection—so if someone responds, they’re automatically pulled out of the sequence.
4.5. Test Before You Go Live
- Always send yourself a test run. Broken links, missing variables, or weird formatting will kill trust.
- Start with a small batch (20-30 prospects). If things go sideways, you won’t torch your whole list.
Step 5: Monitor, Tweak, and Avoid Rookie Mistakes
5.1. Check Replies and Response Quality
- Don’t just track opens and clicks. Are people replying? Are they positive, or are you getting angry responses?
- If you’re getting a lot of “unsubscribe” or “not interested,” dial it back.
5.2. Adjust Timing and Messaging
- If everyone ignores your LinkedIn messages, try moving email earlier in the sequence.
- If your open rates are low, your subject lines probably stink (or you’re hitting spam).
5.3. Clean Up Your List
- Remove bounced emails, people who replied, and anyone who asked to be left alone.
- Too many bounces hurt your sender reputation and future deliverability.
Pro tip: Less is more. It’s better to have 50 personalized, well-researched prospects than 500 randoms.
Step 6: Don’t Fall for the Hype—Focus on What Works
What Actually Moves the Needle
- Real personalization (not just mail-merge)
- Reasonable follow-up cadence
- Targeted, relevant lists
What to Ignore
- Overly complex branching sequences (the basics work fine for 90% of cases)
- “AI” message generators
- Mass “spray and pray” campaigns
If you’re spending more time fiddling with automation than writing good messages, you’re doing it wrong.
Keep It Simple, Iterate, and Don’t Overthink
You don’t need to be a marketing automation wizard to get results. Set up your first multichannel campaign in Lagrowthmachine, keep your lists tight, and messages genuine. Watch what works, ditch what doesn’t, and don’t be afraid to tweak as you go.
The best multichannel outreach is the kind that feels human—not like it was spat out by a robot. Start small, learn fast, and you’ll get more replies without burning bridges.