If you're looking to actually get responses—not just blast out messages and hope for the best—multi channel outreach is where you need to be. This guide is for sales pros, marketers, or founders who want a practical, step-by-step rundown for setting up B2B outreach in GetAia that doesn’t waste time or annoy prospects.
No silver bullets here, just what works, what to ignore, and how to avoid the usual landmines.
Why Multi Channel Outreach (Still) Matters
Let’s be real: cold emails get ignored, LinkedIn DMs are overrun, and calls go straight to voicemail. But if you combine channels—email, LinkedIn, maybe even SMS or calls—you stand out from the noise. The trick is to do this without sounding like a spam bot or burning bridges. That’s where a tool like GetAia comes in. It tries to make it easier to manage multiple touchpoints without losing your mind (or your humanity).
But don’t expect miracles. The tool can help, but you’ll still need to put in the work—thoughtful targeting, good copy, and a willingness to tweak as you go.
Step 1: Get Your Target List Right (Don’t Skip This)
Before you touch GetAia, get your outreach list in order. Multi channel only works if you’re talking to the right people.
- Quality over quantity: A small, well-researched list of leads beats a giant list of randos every time.
- Gather LinkedIn, email, and (if relevant) phone numbers: You’ll need data for each channel you plan to use.
- Check for duplicates and bad data: Tools can only do so much if your list is a mess.
Pro tip: If you’re buying lists, be skeptical. Scrub them yourself—bad data = bad outreach.
Step 2: Connect Your Channels in GetAia
GetAia lets you run outreach across email, LinkedIn, SMS, and sometimes calls (depending on your plan). Here’s how to wire it up:
a) Email
- Connect your real work email, not a burner. Deliverability tanks with throwaway accounts.
- Set up SPF/DKIM if you haven’t already—this helps your emails avoid spam folders.
- Warm up new domains/accounts if you’re using them. Don’t send hundreds on day one.
b) LinkedIn
- You’ll typically connect your LinkedIn account via OAuth (the “Sign in with LinkedIn” popup).
- Don’t automate every step—LinkedIn hates bots. GetAia tries to mimic human behavior, but don’t get greedy with volume.
- If you’re sending connection requests, personalize them. “Hey, saw we’re both in [industry]” is better than nothing.
c) SMS or Calls (Optional)
- Only use these if you have legitimate business numbers and clear permission. Otherwise, you’re just spamming.
- Integrate your VoIP or SMS provider through GetAia’s settings if you want to include these steps.
- Start small—SMS outreach can backfire if you go in cold.
What to ignore: Fancy integrations you don’t need yet. Stick with what you’ll really use.
Step 3: Map Out Your Sequence (Don’t Overcomplicate It)
The heart of multi channel is your sequence—the order and timing of your touchpoints.
Here’s a simple (and realistic) example:
- Day 1: Personalized email
- Day 3: LinkedIn connection request
- Day 6: LinkedIn follow-up message
- Day 9: Second email (reference earlier messages)
- Day 12: (Optional) SMS or call, if appropriate
How to do this in GetAia
- Use the campaign builder to set up each step.
- Assign a channel to each touchpoint.
- Stagger your timing—don’t send everything at once.
- Build in logic (if the person responds, stop the sequence).
Pro tip: Resist the urge to add more steps just because you can. Three to five touchpoints is usually enough.
Step 4: Write Outreach That Doesn’t Suck
GetAia can help with templates and some AI writing, but don’t leave it all to the robots. Here’s what actually works:
- Keep it short: No one wants to read a wall of text from a stranger.
- Personalize, but don’t fake it: If you don’t know them, don’t pretend you do.
- Be clear about the ask: Don’t dance around what you want.
- Ditch the buzzwords: Write like a person, not a pitch deck.
GetAia’s Role
- It’ll let you use variables (like {{first_name}}), so your outreach isn’t generic.
- You can load templates, but tweak them for each campaign.
- Don’t rely on “AI personalization” to do your homework for you—it’s not foolproof.
What doesn’t work: Overly formal intros, copy-pasted “value propositions,” or pretending to have mutual friends when you don’t.
Step 5: Set Smart Sending Rules (and Limits)
Blasting messages in bulk is a fast way to get your accounts restricted—or worse, blacklisted. In GetAia:
- Set daily limits: Start low (e.g., 30-50 emails or LinkedIn actions per day), then ramp up as you see what works.
- Space out sends: Configure “windows” so all your messages don’t land at 8 a.m. sharp.
- Monitor error rates: If you see bounces or connection blocks, pause and investigate.
- Respect quiet hours: Don’t send on weekends or late nights unless you know your audience is online.
Warning: LinkedIn and email providers are always tweaking their anti-spam. Stay under the radar.
Step 6: Track, Measure, and Actually Respond
GetAia will show you opens, clicks, replies, and more. But don’t get obsessed with vanity metrics.
- Focus on replies, not opens or clicks. Engagement is what matters.
- Reply fast: When someone bites, answer like a human being—don’t just fire off a calendar link.
- Tag and segment leads: Use GetAia’s tagging to sort hot/warm/cold leads, so you don’t drop the ball.
- Track opt-outs and complaints: If people ask off your list, remove them fast. Reputation is everything.
What to ignore: Endless A/B testing on tiny lists. Get statistically significant numbers before tweaking.
Step 7: Iterate, Don’t Automate Everything
The best outreach is always a work in progress.
- Review sequences every couple of weeks: What’s actually getting replies?
- Test different channels: Sometimes LinkedIn works better than email, sometimes not.
- Adjust messaging: If a message bombs, rewrite it. Don’t wait for a miracle.
- Talk to your team: Share what’s working (and what isn’t), so you’re not reinventing the wheel.
Caution: Automation is great, but don’t automate away your common sense. If it feels spammy, it probably is.
Quick FAQs (Stuff People Actually Ask)
Does multi channel really get more replies?
Usually, yes. But it’s not magic. If your list or message is off, more channels just means more people ignoring you.
Will GetAia get me banned from LinkedIn or email?
It tries hard not to, but if you push the limits (too many messages, bad targeting), you’re still at risk. Use moderation.
How much time does this save?
A lot, once you’ve set it up. But expect a learning curve and some trial and error.
What about compliance (GDPR, CAN-SPAM, etc.)?
If you’re reaching out in Europe or to sensitive industries, know the rules. GetAia has some compliance tools, but the responsibility’s on you.
Keep It Simple and Keep Going
Setting up multi channel outreach in GetAia isn’t hard, but making it work takes real effort. Start simple: a good list, a clear sequence, and messaging that sounds like you—not a robot. Pay attention to what works, cut what doesn’t, and tweak as you go.
Don’t get distracted by shiny features or “AI magic.” Focus on real conversations, and you’ll get better results—without burning bridges or your own sanity.