Outreach isn’t what it used to be. If you’re selling B2B, recruiting, or just trying to get a reply from someone who isn’t your mom, a single cold email rarely gets you far. People ignore emails, swipe past LinkedIn messages, and generally have their shields up. That’s why serious folks run multi channel outreach—combining email and LinkedIn to get in front of prospects more reliably.
If you’re looking for a no-nonsense guide to setting up multi channel campaigns with Nureply, you’re in the right spot. This is for people who want a clear, step-by-step plan and don’t have time for fluff or sales pitches.
Let’s get into it.
Why Combine Email and LinkedIn?
Let’s keep it real: most cold outreach doesn’t work because it’s too easy to ignore. But when you show up in someone’s inbox and their LinkedIn messages, you double your odds they’ll recognize your name and actually read what you send.
- Email is good for longer messages and tends to feel more “official.”
- LinkedIn is where people check messages from strangers if they’re at least a little curious.
Multi channel outreach isn’t magic, but it does get you seen more often. The key is doing it without being a pest or looking like a bot.
Step 1: Get Your List Ready
Before you build anything in Nureply, get your target list sorted. This can be as simple as a spreadsheet with:
- First name
- Last name
- Email address
- LinkedIn profile URL
- Company name, role, or other personalization fields
Pro tip: Don’t bother with huge, spray-and-pray lists. Quality beats quantity every time. Ten well-researched leads are better than a hundred randoms.
If you don’t have LinkedIn URLs, there are plenty of tools and plugins that can help you enrich your data. But don’t obsess—just make sure you have emails and LinkedIn profiles for everyone you want to reach.
Step 2: Connect Your Email and LinkedIn Accounts to Nureply
Now, log into Nureply and set up your channels.
- Go to “Settings” or “Integrations.”
- Connect your email account (Gmail, Outlook, or custom SMTP). Nureply will walk you through OAuth or ask for SMTP details.
- Warm up your email if it’s new or hasn’t been used for outreach before. Nureply has built-in warmup, but even so, start small. Don’t send 100 emails on day one—work up gradually.
Nureply lets you connect via LinkedIn by using their Chrome extension or a similar method. This is a bit fiddly, but here’s the gist:
- Install the Nureply Chrome extension (or follow their LinkedIn setup instructions).
- Log into LinkedIn in your browser.
- Authorize the extension so Nureply can send connection requests and messages on your behalf.
Heads up: LinkedIn doesn’t love automation. Keep your daily limits low (under 20-30 actions per day to start) to avoid account warnings or restrictions.
Step 3: Build Your Multi Channel Sequence
This is where most people overcomplicate things. Keep your sequence simple, at least until you know what works for your audience.
Example Sequence
- Day 1: Cold Email #1
- Short, personalized email.
- Day 2: LinkedIn Connection Request
- Simple note (or none at all).
- Day 4: LinkedIn Message #1
- If they accepted, send a brief, friendly follow-up.
- Day 7: Cold Email #2
- Reference your previous contact, keep it light.
- Day 10: LinkedIn Message #2
- One last nudge, no pressure.
Nureply lets you set up these steps in a drag-and-drop sequence builder. Assign each step to the right channel (email or LinkedIn), write your messages, and set delays.
What to ignore: You don’t need 8 follow-ups or long, salesy pitches. Two emails and two LinkedIn touches is plenty. More than that, and you risk being annoying.
Step 4: Personalize, Don’t Paralyze
Personalization is the difference between “delete” and “maybe I’ll reply.” But don’t waste hours writing essays for each prospect. Use Nureply’s merge tags (like {{first_name}}, {{company}}, etc.) and sprinkle in one or two lines that show you’re not a robot.
What works: - Mention a recent post they made. - Reference a mutual connection (if true). - Comment on their role or company news.
What doesn’t:
Canned, generic lines like “I see you’re an expert in your field!” Everyone sees through that.
Step 5: Upload Your List and Launch
Back in Nureply, import your CSV or connect your CRM. Make sure your data columns match the merge fields in your campaign.
- Double-check that emails and LinkedIn URLs aren’t swapped.
- Run a test send to yourself first—catch any embarrassing mistakes before you go live.
When everything looks good, hit launch. Start with a small batch (10-20 leads) to make sure nothing breaks and your messages look right.
Step 6: Monitor Results (and Fix What’s Broken)
Don’t “set it and forget it.” Multi channel campaigns are finicky:
- Check your Nureply dashboard for open rates, reply rates, and bounces.
- Watch for LinkedIn errors (sometimes connection requests don’t send, or LinkedIn blocks automations).
- Tweak your subject lines and message copy if you’re not getting replies.
Pro tip: If your LinkedIn account gets temporarily restricted, stop all LinkedIn actions for a week. Never run campaigns from a brand-new LinkedIn profile.
What Actually Gets Replies (And What Doesn’t)
You’re not fooling anyone with fake urgency, clickbait subject lines, or over-the-top flattery. Here’s what works:
- Short, honest messages. Respect their time.
- Clear ask. Don’t make people guess what you want.
- Timing. Weekdays in the morning usually get more attention.
- Consistency. Showing up in both inbox and LinkedIn (without being a stalker) makes you familiar, not spammy.
What doesn’t work:
- Sending 5+ follow-ups when you’ve been ignored.
- Using “funny” or weird subject lines to stand out. (It’s just awkward.)
- Messages packed with jargon or buzzwords.
Quick Q&A: Common Sticking Points
“How many channels is too many?”
Stick to two: email and LinkedIn. Adding SMS, WhatsApp, or cold calls just annoys people unless you already have some relationship.
“Will I get banned on LinkedIn for this?”
If you keep your daily actions low and avoid spammy templates, you’re probably safe. But there’s always a risk—LinkedIn keeps changing the rules.
“What about deliverability?”
Warm up your email, keep your bounce rate low, and don’t send to scraped, unverified emails. Nureply helps, but it’s not magic.
Wrapping Up: Start Simple, Then Adjust
Multi channel outreach isn’t rocket science, but it is about being thoughtful. Don’t get sucked into overcomplicated setups or fancy templates. Start with a basic sequence, keep your messages short and human, and adjust based on what actually gets replies.
Most importantly, don’t let the pursuit of “perfect” slow you down. Launch, learn, and tweak as you go. That’s how you actually get results.