How to Set Up Multi Channel GTM Campaigns in Hublead from Start to Finish

Thinking about running a multi channel marketing campaign, but dreading the chaos? You’re not alone. Getting your message out across email, LinkedIn, paid ads, and maybe even SMS can feel like herding cats. If you’re using Hublead, the good news is you can manage most of it from one place—if you know how to set things up right. This guide is for marketers, sales ops folks, or founders who want results, not just another dashboard to stare at.

Here’s how to get your multi channel go-to-market (GTM) campaign off the ground with Hublead, from blank slate to “go live.” No fluff, just what you actually need.

Step 1: Get Your Basics in Place (Don’t Skip This)

Before you touch a single campaign setting in Hublead, check these boxes:

  • Clear Audience: Who are you targeting? Get your list ready. Don’t rely on “we’ll segment later.” If your data is messy, your campaign will be too.
  • Channels Chosen: Hublead can handle email, LinkedIn outreach, SMS, and integrates with some ad platforms. Pick your channels up front. More is not always better. If you’re new, start with two.
  • Messaging Drafted: You don’t want to write copy on the fly. Prep your main emails, LinkedIn messages, and any ad copy. Keep it short and direct—people rarely read long intro emails.
  • CRM Synced: If you have a CRM, make sure it’s connected to Hublead and that data is flowing both ways. Otherwise, you’ll be stuck updating spreadsheets by hand.

Pro tip: If your list is a mess, pause. Clean it up first. Bad data will sink you, no matter how fancy the tool.

Step 2: Connect Your Channels in Hublead

Multi channel only works if everything’s actually plugged in. In Hublead, this means:

  1. Email: Connect your email provider (Google, Microsoft, SMTP, whatever you use). Authenticate your sending domain. Don’t skip the SPF/DKIM setup—otherwise, your emails will go to spam.
  2. LinkedIn: Link your LinkedIn account, or those of your team. You’ll need each sender to connect individually. Be careful: LinkedIn doesn’t like spammy behavior, so don’t go wild with automation.
  3. SMS: If you’re using SMS, connect your provider (Twilio, Plivo, etc.). Check your sending limits and legal requirements—SMS is regulated and people get annoyed fast.
  4. Ads (if you’re using them): Hublead can sometimes integrate with Google Ads or Facebook, but don’t expect magic. The ad integrations are usually just for tracking touches, not building full campaigns from scratch.

What works: - Email and LinkedIn are the bread and butter. SMS can be powerful, but only if your audience expects it. - Start simple: get two channels working smoothly before layering on more.

What doesn’t: - If you skip authentication, your deliverability tanks. - Don’t try to automate hundreds of LinkedIn messages a day—your account will get flagged.

Step 3: Build Your Audience in Hublead

Now, set up your lists. Here’s how to avoid common headaches:

  • Import Clean Data: Upload your CSV or sync from your CRM. Map the fields carefully (name, company, email, LinkedIn URL, phone, etc.). If you see duplicates, fix them now.
  • Segment Smartly: Break your audience into logical groups (by industry, job title, account tier, etc.). This makes your messaging way more effective.
  • Tag for Tracking: Use tags for campaign tracking, source, or stage. Hublead’s reporting is only as good as your tagging.

Ignore: The temptation to over-segment. You don’t need 15 micro-lists to start. Two or three solid segments are enough.

Step 4: Set Up Your Multi Channel Sequence

This is where Hublead shines—but it’s easy to overcomplicate things. Here’s a basic approach:

  1. Create a New Campaign: Name it something you’ll recognize later. Don’t get cute—“Q2 SaaS Prospects” is better than “Operation Phoenix.”
  2. Add Steps: Hublead lets you build a sequence across channels. For example:
    • Day 1: Email #1
    • Day 3: LinkedIn Connection Request
    • Day 6: LinkedIn Message (if connected)
    • Day 9: Email #2
    • Day 12: SMS (only if opted-in)
  3. Set Delays: Don’t hammer people. 2-3 days between touches is fine. If someone replies, Hublead can auto-stop the sequence for them.
  4. Personalize (But Don’t Overdo It): Use merge fields—first name, company, maybe a line about recent news. But keep it manageable. If it breaks, it’ll look robotic.

Pro tip: Test your sequence on yourself or a teammate first. Broken merge fields or weird timing can ruin your credibility.

Step 5: Review Compliance and Deliverability

Ignore this and you’ll regret it—fast.

  • Unsubscribe Links: Make sure your emails have a working unsubscribe link. Hublead can insert this automatically. Use it.
  • LinkedIn Limits: Stay well below LinkedIn’s daily connection and messaging limits. If you get “action blocked,” you’re done for the week.
  • SMS Compliance: Only message people who have opted in. Check your country’s laws. Getting blacklisted is not worth it.
  • Warm Up Your Domains: If you’re sending cold email from a new domain, use Hublead’s warmup tools. Otherwise, your first campaign may be your last.

Step 6: Launch a Test Campaign

Don’t blast your whole list on day one. Here’s a safer way:

  • Test with a Small Segment: Pick 20-50 contacts. Run your full sequence.
  • Check Every Channel: Make sure emails land, LinkedIn messages send, SMS goes through.
  • Monitor Replies and Bounces: If you see lots of bounces or complaints, stop and fix the problem before scaling.

Pro tip: Actually reply to yourself as a test contact—see if Hublead stops the sequence like it should.

Step 7: Monitor, Adjust, and Scale

You’re live—now what?

  • Track Performance: Hublead gives you open rates, reply rates, click rates, and more. Look for weird drop-offs.
  • Adjust Messaging: If one step flops, rework it. Don’t just write it off as “bad leads.”
  • Scale Up Gradually: If your test worked, add more contacts in batches. Don’t go from 50 to 5,000 overnight.
  • Ignore Vanity Metrics: Opens are nice, but replies and booked meetings are what matter.

What to Watch Out For

  • Feature Hype: Hublead is useful, but it’s not magic. The tool can’t fix bad targeting or boring copy.
  • Over-Automation: The more it sounds like a robot, the worse your results. Use automation to save time, not to cut corners.
  • Chasing New Channels: Stick to what works. If your audience isn’t on Twitter or WhatsApp, don’t bother adding them just because you can.

Keep It Simple, Iterate, and Don’t Sweat the Small Stuff

Multi channel GTM campaigns don’t have to be a tangled mess. Get your basics right, connect your channels, and keep your messaging human. Use Hublead to organize and automate the grunt work, but remember: real results come from clear targeting and thoughtful outreach, not the latest shiny feature.

Start small, see what works, and build from there. The best campaigns are usually the simplest ones—just done consistently. Good luck!