If you’re tired of sending emails into the void or posting on LinkedIn with crickets for a response, this guide is for you. Setting up multi channel campaigns in Oppwiser isn’t rocket science, but there are some real pitfalls to avoid if you actually want engagement—not just “activity.” Whether you’re running sales outreach, recruiting, or just trying to get people to care about your product, this is the straight-up guide to doing it right.
Why Multi Channel (and Why Not Just Email)?
Let’s get one thing out of the way: relying on a single channel (just email, just LinkedIn, etc.) is a losing strategy now. People ignore more than they respond. Multi channel campaigns—where you contact people across different mediums—work better because:
- You’re meeting people where they already are.
- You avoid spamming one inbox.
- You get more chances to be remembered (without being annoying).
But the trick is not to be everywhere at once. You want to be in the right channels for your audience, and you want your outreach to feel coordinated—not like a robot spamming from all angles.
Step 1: Get Your Target List Right (Don’t Skip This)
Before you do anything in Oppwiser, be brutally honest about your target list. Fancy multi channel workflows won’t save you if you’re messaging the wrong people.
What to do: - Build a list of people who actually fit your ideal customer profile. Go narrower than you think. - Clean your data. Remove old contacts, duplicates, and anyone who’s opted out. - Segment by role, company size, or pain points—something that lets you personalize without writing 50 versions.
Pro Tip: Oppwiser will let you import contacts from CSV or connect to your CRM. Don’t just dump your whole database in. Start focused.
Step 2: Plan Your Channels (Don’t Overcomplicate)
Oppwiser supports channels like: - Email - LinkedIn (connection requests, messages, InMail) - Calls (if you have numbers) - Tasks (reminders to do something manual, like comment on a post)
What works: - For B2B, email + LinkedIn is the sweet spot. Maybe a call if it’s a high-value prospect. - Don’t try to use every channel just because you can. More channels = more setup, more risk of annoying people.
What to ignore: - SMS for cold outreach—unless you like angry replies. - Automating connection requests with no personalization. You’ll get flagged as a bot.
Step 3: Map Out Your Sequence
Now, sketch out the steps—what gets sent, on what channel, and when. You don’t need a 12-touch monster. Here’s a solid template:
- Day 1: LinkedIn connection request (short, personal)
- Day 2: Email #1 (reference LinkedIn if possible)
- Day 5: LinkedIn message (if connected)
- Day 7: Email #2 (value add, not just “bumping this”)
- Day 10: Task: manual follow-up or check their latest post
Tips: - Space it out. Back-to-back messages just annoy people. - Make each step feel like a real person wrote it. - Reference previous touches (“Saw you haven’t had a chance to connect on LinkedIn yet…”)
What doesn’t work:
- Sending the same message across every channel. People notice, and it screams automation.
- Sequences longer than 6-7 steps—unless you’ve got real value to add.
Step 4: Build Your Campaign in Oppwiser
Time to get into the tool. Here’s how to actually set up your campaign:
- Create a New Campaign
- Go to “Campaigns” and hit “Create New.”
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Name it something you’ll recognize in a month.
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Import Your Contacts
- Upload your CSV or pull from your CRM sync.
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Double-check that fields (like First Name, Company) are mapped right—nothing kills a campaign like “Hi {{FirstName}},”.
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Add Steps to Your Sequence
- Oppwiser lets you drag and drop steps. Add your first channel (e.g., LinkedIn connection).
- Set delays between steps (don’t default to “next day” for everything).
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Add personalized fields, but don’t go overboard. Start with First Name and Company.
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Write (or Paste) Your Messages
- Keep it short. Two paragraphs, max.
- Personalize where it matters. Don’t use fake personalization (no “I see you like golf” unless you really mean it).
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Add value: a genuine question, a resource, or a clear reason to talk.
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Review Settings
- Check sending limits. Oppwiser can throttle so you don’t get flagged as spam. Use it.
- Set working hours (nobody wants a sales pitch at 2 a.m.).
- For LinkedIn steps, check your connection limits—don’t burn your account.
Pro Tip: Send each step to yourself first. You’d be surprised what looks robotic when you see it in your own inbox.
Step 5: Launch (But Don’t “Set and Forget”)
Hit start, but don’t walk away. The first few days are crucial.
- Watch your open and reply rates. If your open rate is under 30%, your subject lines stink or you’re hitting spam.
- If you get a lot of “not interested” replies (or worse, angry ones), your targeting or message is off.
- Pause and tweak. Oppwiser lets you edit steps even after launch—use that flexibility.
What works: - Intervening manually for hot prospects. If someone replies, don’t let automation keep messaging them. - Keeping an eye on LinkedIn limits. If you’re getting connection warnings, slow down.
What doesn’t: - Ignoring bouncebacks and out-of-office replies. Clean your list as you go.
Step 6: Analyze and Improve (Don’t Chase Vanity Metrics)
Oppwiser gives you dashboards, but don’t get distracted by pretty charts. Focus on:
- Reply Rate: Are people actually writing back?
- Quality of Replies: Are they real conversations, or just “unsubscribe”?
- Channel Breakdown: Where do you get the most responses? Double down there.
Ignore: - Opens and clicks as your main metric. They help, but responses are what matter. - “Views” on LinkedIn. It’s nice, but doesn’t pay the bills.
How to improve: - Test one thing at a time: subject line, timing, or channel order. - Shorten your sequence if people reply early—don’t keep following up after a response.
Pro Tips Most People Miss
- Personalization beats volume. It’s better to run a smaller, more targeted campaign than blast everyone with generic messages.
- Don’t over-automate. Automation is great for scale, but it’s obvious when you’re cutting corners.
- Set reminders for manual steps. Not everything should be automated. Sometimes a real comment or like on someone’s post stands out.
- Respect opt-outs. If someone asks to be removed, do it. Don’t argue.
- Keep your own inbox/LinkedIn clean. You’ll need to respond quickly if you want to keep momentum.
Keep It Simple, Iterate, and Don’t Believe the Hype
Multi channel campaigns in Oppwiser work when you keep things simple, personalize where it counts, and actually pay attention to what people say back. Don’t get sucked into over-automation or endless A/B testing. Start focused, watch for real engagement, and tweak as you go. Most importantly: if you wouldn’t respond to your own message, neither will anyone else.