Whether you’re running a scrappy cold-calling team or just trying to wrangle better results from your outreach, call scripts and dispositions are where the rubber meets the road. If you’re using Batchdialer, you’ve got some tools to help—if you set them up right. This article’s for anyone who wants to ditch generic pitches and post-call chaos, and actually use their dialer to work smarter (not just faster).
Let’s get into it: how to build custom call scripts and call dispositions in Batchdialer, what’s worth your time, and what’s just noise.
Why Bother With Custom Scripts and Dispositions?
Before we get tactical, a quick reality check:
- Scripts: Winging it might work for the rare unicorn rep, but most people do better with a guide. Custom scripts mean your team’s not making it up as they go along.
- Dispositions: If you don’t track what actually happened on each call, your data is garbage. Default options are never quite right for your workflow.
Bottom line: If you want real results (not just more dials), tailoring these to your business is worth the time.
Step 1: Get Clear on What You Actually Need
Don’t just “add a script” because you can. Start by figuring out:
- What’s your real goal? Book more demos? Qualify leads? Set appointments?
- What’s broken now? Are reps forgetting key questions? Are you losing track of callbacks?
- Who’s using this? New hires might need more guidance; old pros might just want prompts.
Write down the must-haves—not nice-to-haves. This keeps you from overengineering (trust me, nobody likes a script that reads like War and Peace).
Step 2: Build Your Custom Call Script
Batchdialer gives you a basic script builder, but it’s up to you to make it usable.
How to Set Up a Script in Batchdialer
- Log in and navigate to Scripts.
- Usually under the “Campaigns” or “Settings” menu. If you can’t find it, use the search or help docs—it moves around.
- Click “Create New Script.”
- Give it a clear name (e.g., “2024 Cold Lead Script – Product A”).
- Write your script in sections:
- Intro: Quick, clear, not robotic. “Hi, this is Jamie with [Company]. Did I catch you at a bad time?”
- Qualifying Questions: Bullet points or bolded text, so reps don’t miss them.
- Objection Handling: Add short, suggested responses—don’t script the whole conversation.
- Next Steps: What does “success” look like? Book a meeting? Send info?
- Use formatting tools—sparingly.
- Bold, bullets, and line breaks help. Giant walls of text do not.
- Save and assign to the right campaign.
- Don’t let your script collect dust. Attach it to the dialer campaign where it matters.
Pro Tips: - Avoid writing word-for-word paragraphs. Scripts should prompt, not strangle. - Don’t try to cover every scenario. If reps need a 5-minute scroll to find the right answer, you’ve lost. - Get feedback from the people actually making calls. Revise based on their input.
What Actually Works (and What Doesn’t)
Works: - Simple, conversational openers. - Prompts for required info (not just “optional” fields). - Short objection-handling bullets, not full-blown essays.
Doesn’t Work: - Long-winded intros (“How are you today?”) — nobody cares. - Overly rigid scripts that ignore real conversations. - Ignoring feedback from reps who, you know, use the script.
Step 3: Customize Your Dispositions
“Dispositions” are just the labels you slap on a call outcome—like “No Answer,” “Not Interested,” or “Qualified Lead.” They sound boring, but getting these right saves you hours of data cleanup and makes your reports actually useful.
How to Set Up Dispositions in Batchdialer
- Go to Dispositions Settings.
- Usually under campaign settings or a global “Dispositions” menu.
- Review the defaults.
- Batchdialer ships with the basics: “No Answer,” “Left Voicemail,” etc. These are fine to start, but probably not enough.
- Add custom dispositions that actually help you.
- Examples:
- Qualified – Booked Demo
- Not Interested – Do Not Call
- Callback Requested – Specific Date
- Bad Number
- Voicemail Left
- Send Info – Follow-up Needed
- Keep it lean.
- You want just enough options to sort leads after the call, not overwhelm your team with a 20-choice drop-down.
- Set up required fields and automations if needed.
- Example: If someone chooses “Callback Requested,” force them to enter a callback date.
Pro Tips: - Audit dispositions monthly. If nobody’s using a choice, cut it. - Make sure you (or your CRM) can actually do something with each option. “Other” is usually just a black hole.
What to Ignore
- Don’t bother with “Maybe,” “Callback Later,” “Left Message,” and “Voicemail” as separate options unless your process really needs that level of detail.
- Avoid “catch-all” or vague categories. If it’s not actionable, it’s not worth tracking.
Step 4: Train and Test—Don’t Just “Roll Out”
You’ve built it. Now, make sure it actually works.
- Show your team the new scripts and dispositions. Walk through how to use them. Don’t assume “it’s obvious.”
- Do a few test calls. Sit in and watch. Are people actually using the script? Are they picking the right dispositions?
- Get feedback early. If something’s confusing or slowing people down, fix it. Don’t wait for a revolt.
Pro Tips: - Change is always annoying, but if reps see the point (“this actually saves you time”), they’ll get on board. - Scripts and dispositions are never “done.” Expect to tweak them as you go.
Step 5: Review, Iterate, and Keep It Simple
Set a calendar reminder to review scripts and dispositions every month or so.
- Look at your reports. Are you getting better data? Are reps using the right labels?
- Ask the team. What’s missing? What’s useless?
- Prune ruthlessly. More options = more confusion. If a script section or disposition isn’t helping, kill it.
Final Thoughts: Don’t Overcomplicate It
It’s tempting to build some elaborate system and call it “process improvement.” Here’s the truth: the best scripts and dispositions are the ones your team actually uses. Start simple, get feedback, and don’t be afraid to cut what isn’t working.
Batchdialer’s tools are only as good as the setup behind them. Keep things lightweight, actionable, and tailored to your real workflow. Iterate as you learn—don’t let perfect get in the way of better.
Now, go make those calls count.