If you’re tired of chasing dead-end leads, or if your sales team wastes hours sorting “maybe someday” prospects from the ones ready to buy, automated lead scoring can help. This guide is for sales managers, RevOps folks, or anyone who wants to stop guessing and start working smarter. We’ll walk through how to set up automated lead scoring in Wume, focus on what actually works (and what doesn’t), and help you avoid common traps.
Why Bother With Automated Lead Scoring?
Before we get into the weeds, let’s be clear: lead scoring isn’t magic. It’s just a structured way to figure out which leads are worth your time. Done right, it cuts down on wasted effort and keeps your pipeline focused. Done badly, it’s just another spreadsheet you ignore.
Automated lead scoring does the heavy lifting for you—no more manual updating or gut-feel prioritization. But you have to set it up thoughtfully. Garbage in, garbage out.
Step 1: Get Clear On What Makes a Good Lead
Don’t jump into Wume and start dragging sliders around. First, sit down with your sales team and nail down what a “good” lead actually looks like for you. Every business is different.
Ask yourself: - What traits do our best customers have in common? - What behaviors tend to predict a real buying conversation? - Are there any instant deal-breakers (wrong industry, too small, etc.)?
Common lead scoring criteria: - Company size or revenue - Job title or decision-making authority - Industry or vertical - Specific behaviors (opened emails, attended webinars, filled out forms) - Geography
Pro tip: Don’t overthink it. Start with 3-5 criteria. You can always tweak later.
Step 2: Prep Your Wume Account
Assuming you’ve got a Wume account, make sure your lead data is in decent shape. Automated scoring only works if the info is there.
Checklist: - Import or sync your leads (from CSV, CRM, or integrations) - Make sure core fields are filled in (email, company, title, etc.) - Tag or segment leads if needed
Reality check: If your data is a mess, your scores will be too. Spend an hour cleaning things up—it’s worth it.
Step 3: Build Your Lead Scoring Model in Wume
Now for the main event: setting up scoring rules in Wume.
3.1: Head to the Lead Scoring Settings
- Log into Wume and go to the Settings or Automation section (the exact menu may change, but look for “Lead Scoring”).
- Find the option to Create New Scoring Model or Edit Existing Model.
3.2: Choose Your Scoring Criteria
- Select the fields or behaviors you want to score. For example:
- Job Title contains “Director” (+10 points)
- Company Size is 50-200 (+5 points)
- Opened a campaign email (+7 points)
- Clicked a pricing link (+15 points)
- Located in North America (+5 points)
- No phone number (-5 points)
3.3: Assign Points
- Decide how much each action or trait is worth. Be realistic—don’t give everything +10 or you’ll end up with a bunch of “hot” leads that aren’t.
- Use negative scores for deal-breakers or red flags.
A few tips: - Weight intent-based actions (like booking a demo) higher than demographics (like company size). - Don’t make the scale too complicated. 0-100 is plenty. - Don’t try to game the system—be honest about what actually matters.
3.4: Set Score Thresholds
- Define what makes a lead “hot,” “warm,” or “cold” based on their score. For example:
- Hot: 50+
- Warm: 30–49
- Cold: <30
- You can use these buckets to trigger automations or route leads to the right person.
Step 4: Test It Before You Trust It
Don’t just turn it on and hope for the best. Run your scoring model on a sample of real leads.
What to do: - Look at the top-scoring leads. Do they actually look promising? - Did any obviously bad leads get high scores? If so, adjust your rules or weights. - Ask your sales reps for feedback—do the scores match their gut feeling?
Don’t skip this step. Bad scoring can be worse than no scoring (you’ll waste time on the wrong people).
Step 5: Automate the Follow-Up (But Don’t Get Lazy)
Wume lets you trigger workflows based on lead scores. For example: - Automatically assign “hot” leads to your best closers - Send “warm” leads a nurturing campaign - Put “cold” leads on ice
How to set this up: - Go to Automations or Workflows in Wume. - Create triggers based on score thresholds. - Assign actions: email, assign owner, add to sequence, whatever fits your process.
Watch out: Automation is great, but don’t let it replace actual human follow-up—especially for high-value leads.
Step 6: Review and Tweak Regularly
Lead scoring isn’t set-and-forget. Markets change, your ideal customer evolves, and sales feedback matters.
Checklist: - Review top scorers every month. Are they converting? - Check if too many leads are getting bunched up in “warm” or “cold”—you might need to adjust points or thresholds. - Listen to your sales team. If they ignore your “hot” leads, something’s off. - Update scoring rules as your business changes.
What to ignore: Don’t chase every new scoring “best practice” you read about. Stick to what works for your team.
What Works (And What Doesn’t)
Works well: - Combining fit (demographics) with intent (behaviors) - Using negative scores for spammy or unqualified leads - Keeping your model simple and transparent
Doesn’t work: - Overcomplicating your model with a dozen criteria - Trusting scores blindly without human review - Letting your data go stale
Ignore the hype: AI-powered scoring sounds cool, but if your data is junk or your sales process is fuzzy, no algorithm will fix it.
Wrapping Up: Keep It Simple, Iterate Often
Automated lead scoring in Wume can save you a pile of time and help your sales team focus on leads that matter. But keep it simple—start with a basic model, test it, and adjust as you go. Don’t expect perfection on day one. Listen to your reps, trust your data (but verify), and don’t be afraid to tweak or even scrap rules that aren’t working. The goal is to spend less time guessing and more time closing real deals.
Now get out there and let your automation do the boring stuff—so you can get back to selling.