If you’re tired of chasing people for replies, you’re not alone. Most emails disappear into the void, and honestly, following up manually is a pain. That’s where automation comes in—and if you’re using Rogerroger, you can set up automated follow ups that actually get answers without being annoying.
This guide is for anyone who wants to stop losing deals, deadlines, or sanity because someone “missed your email.” I'll walk you through the setup, share what actually works, and call out what to skip.
Why Bother Automating Follow Ups?
Let’s be honest: most of us don’t follow up as much as we should. It’s not laziness—it’s that life gets busy, and tracking who hasn’t replied eats up time you don’t have. Automated follow ups solve this by:
- Nudging people who forget you.
- Freeing you from endless “just checking in” emails.
- Making your team look organized (even if you’re running on coffee and chaos).
But not all automation is smart. If you blast people with canned messages, you’ll annoy them—or worse, land in spam. The trick is to automate the boring stuff but keep it human.
Step 1: Map Out Your Follow Up Flow (Don’t Skip This)
Before you touch any settings, figure out what you actually want to automate. Too many people jump in and end up spamming their contacts.
Ask yourself: - Who needs the follow up—sales leads, support tickets, project updates? - How many times should you nudge before giving up? - What should each message say? (Don’t just repeat yourself.)
Pro Tip:
Write out your follow up sequence in a doc first. Something like:
- Day 1: Send original email.
- Day 3: Friendly reminder if no reply.
- Day 7: Final nudge, maybe ask if you should close the loop.
You’ll thank yourself later.
Step 2: Set Up Your Rogerroger Account
If you’re not already using Rogerroger, go sign up and get your email connected. The platform is built for shared inboxes and task management, but you can absolutely use it solo or with a small team.
What you’ll need: - Access to your Rogerroger dashboard. - The email address(es) you want to send from.
Heads up:
If your emails aren’t sending, double-check your permissions and make sure your email integration is active. (Yes, it’s basic, but it trips people up.)
Step 3: Find the Automation Features
Rogerroger doesn’t call it “automation” everywhere in the app, so look for these:
- Sequences or Workflows: These are where you set “if no reply, then…”
- Templates: For saving your follow up messages.
- Triggers: The rules that decide when to send your next message.
Getting there: - Log in to Rogerroger. - Go to the workspace or inbox you want to automate. - Look for a menu called “Workflows,” “Automations,” or “Sequences.” (If your UI looks different, check their help docs—they update layouts sometimes.)
Step 4: Build Your Follow Up Sequence
Here’s the meat of it. In Rogerroger, you can build a step-by-step chain of emails that go out if someone doesn’t reply.
A basic flow: 1. Initial Email: Your real message. 2. Wait X Days: (e.g., 2–3 days) 3. First Follow Up: “Just checking if you saw my last note…” 4. Wait X More Days: (e.g., 4 more days) 5. Final Follow Up: “Should I close this out, or did I miss your reply?”
How to set it up: - In your chosen workflow tool, create a new sequence. - Add your initial email as the first step. - Insert a delay or “wait” condition. - Add your follow up template as the next step, with a rule: Only send if no reply. - Repeat for as many steps as you mapped out.
Don’t Overdo It:
Three emails is usually enough. Any more, and you risk being a nuisance.
What to ignore:
You don’t need to use every bell and whistle. Skip weird “AI suggest” features for now—most just generate generic copy that sounds robotic.
Step 5: Personalize (But Don’t Get Cute)
Templates are great, but nobody wants to feel like email #37 on a list. In Rogerroger, you can use merge fields like “{{FirstName}}” to personalize each message.
- Use recipient’s name—basic, but effective.
- Reference their company or last conversation if possible.
- Keep it short. Avoid overexplaining why you’re following up.
Example follow up:
“Hi {{FirstName}},
Just wanted to check in on my last note—let me know if you have any questions. If now’s not the best time, just say so.”
Skip:
Fake “re: our call” subject lines or guilt-tripping. Be real, be brief.
Step 6: Test Before You Launch
This is where most automations go sideways. Always send test emails to yourself or a teammate.
- Check for broken merge fields (“Hi {{FirstName}},” is a dead giveaway).
- Make sure delays and triggers work as you expect.
- Confirm the emails look good on mobile and desktop.
Pro Tip:
Reply to your own test email—make sure the sequence actually stops when someone replies. You don’t want to send follow ups to someone who already answered.
Step 7: Monitor, Tweak, Repeat
Once your sequence is live, keep an eye on it. Rogerroger gives you stats like open rates, replies, and bounces.
- If nobody’s replying, try tweaking your subject lines.
- If people are replying after the first nudge, maybe you don’t need a third email.
- If you get angry unsubscribes, dial it back.
What doesn’t work:
Set-it-and-forget-it. Even with automation, you need to review what’s working and adjust. There’s no magic formula.
When Not to Automate
Here’s the deal: automation is great for routine stuff, but there are times you should just write a real email.
- Sensitive conversations (bad news, negotiations, apologies)
- VIP clients who expect more attention
- Anything that smells like spam
If you wouldn’t want to get an automated nudge, don’t send one.
Common Pitfalls (And How to Dodge Them)
- Forgetting to exclude people who reply: Double-check that your sequence really stops for responders.
- Sounding like a robot: Use your own voice, not “per our previous communication.”
- Sending too many follow ups: More isn’t better. Be persistent, not pushy.
- Ignoring replies in shared inboxes: Make sure you (or your team) actually see the replies—automation doesn’t mean you can go on autopilot.
Summary: Start Simple, Adjust as You Go
Automated follow ups in Rogerroger can seriously boost your response rates—if you set them up thoughtfully. Map your flow, keep your messages human, and don’t be afraid to tweak as you learn what works. Most importantly, don’t overcomplicate it. Start with a basic sequence, see how people respond, and improve from there.
You’ll spend less time chasing people, and more time getting stuff done. Isn’t that the point?