If you’re tired of chasing leads and want your follow-up to run itself (without feeling like spam), this guide’s for you. Setting up automated email sequences in Nlpearl can help you stay top-of-mind with potential customers—without piling more on your already-overflowing plate. Here’s the no-nonsense, step-by-step way to do it right.
Why Automated Sequences? (And Why People Get Them Wrong)
Automated emails can be a sanity-saver, but they’re easy to mess up. Overly generic drips get ignored, and too many emails get you marked as spam. The sweet spot: a simple, relevant sequence that nudges leads at the right times, with messages that sound human.
This isn’t about tricking people or “scaling relationships” (ugh). It’s about making sure no real lead falls through the cracks.
1. Get Your List and Tools Ready
Before you touch a single email, get your ducks in a row:
- Define your list: Who are you nurturing? New signups? Demo requests? Trial users who ghosted? The more specific, the better.
- Prep your list for Nlpearl: Your contacts need to be uploaded or synced. Don’t bother with cold, scraped lists—Nlpearl (rightly) isn’t built for spamming strangers.
- Decide what “nurture” means: What’s the goal? A booked call? A demo sign-up? Just warmer leads? Know this before you write a word.
Pro tip: If your list is a mess, clean it up first. Bad data is the #1 killer of good automation.
2. Map Out Your Sequence (On Paper First)
Don’t go straight into Nlpearl’s sequence builder. You’ll just end up redoing it.
- Plot your steps: Usually, 3-5 emails is plenty. Think:
- Welcome/thanks
- Helpful resource or case study
- Soft ask (e.g., "Want to chat?")
- Reminder or FAQ
- Last call or check-in
- Decide on timing: Spacing matters. Every day is usually overkill. Every 3-5 days is a good starting point.
- Write simple drafts: Don’t aim for “brilliant.” Just be clear and useful. The best sequences sound like a real person, not a PR robot.
What to skip: Over-complicating things. You don’t need branching logic or 10+ emails for most lead nurturing. Start small.
3. Build Your Sequence in Nlpearl
Now, log in and get your hands dirty.
a) Create a New Sequence
- In the dashboard, find the “Automations” or “Sequences” tab.
- Hit “New Sequence.” Name it something obvious, like “Demo Follow-Up June 2024.”
b) Add Your Emails
- For each step, add an email.
- Paste in your drafts, and keep formatting simple. Fancy templates rarely help—plain text gets more replies.
- Personalize with merge tags (like the lead’s first name). But don’t get carried away—“Hi [First Name],” is enough.
c) Set the Timing
- Choose when each email goes out—e.g., “2 days after previous,” “5 days after signup,” etc.
- Watch out for weekends. Some folks hate getting business emails on Sunday.
d) Add Any Conditions (If You Must)
- Nlpearl lets you add simple rules, like “only send if not replied.” Use sparingly. Complexity = more things breaking.
- Don’t try to build a choose-your-own-adventure unless you’re ready to QA it.
4. Test Before You Let It Rip
Trust me: test every sequence before you go live.
- Send test emails to yourself (and a coworker, if possible). Check for:
- Merge tags working?
- Formatting OK on desktop and mobile?
- Any broken links or weird typos?
- Check the schedule: Make sure the timing makes sense. You don’t want to send “It’s been a week!” after two days.
Pro tip: Always double-check the unsubscribe link. It’s not just a legal thing—it’s basic respect.
5. Turn It On—But Monitor Closely
Once you hit “activate,” keep an eye on things.
- Watch early stats: Are people opening? Clicking? Unsubscribing in droves? If your open rates tank or you get angry replies, pause and rethink.
- Reply to real responses: If someone actually emails back, don’t let it sit in the queue. Automation’s great, but nothing beats a real answer.
- Don’t panic over unsubscribes: Some people will drop out. That’s fine—you want a list that wants to hear from you.
6. Iterate, Don’t Obsess
No sequence is perfect out of the gate. But don’t tinker endlessly, either.
- After a week or two: Look at your results. Which email got the most clicks or replies? Did anyone move to the next stage?
- Tweak only what matters: If no one clicks, try a clearer call-to-action. If people reply with questions, add an FAQ email.
- Don’t worry about perfection: One decent sequence, sent reliably, beats a “perfect” one that never goes out.
What Works, What Doesn’t, and What to Ignore
Works: - Plain language, short emails, clear asks. - Spacing emails out enough to avoid annoyance. - Personal touches—real names, relevant info.
Doesn’t work: - Templates crammed with images and buttons. - Overly clever subject lines (“Can I ask a favor?” screams spam). - Sending 7+ emails in a single sequence.
Ignore: - Overhyped “AI subject line generators.” Most just churn out generic junk. - “Best time to send” hacks. If your leads are in different time zones, you’ll never win this game. - Automation for cold outreach. Nlpearl isn’t built for that, and you’ll hurt your sender reputation.
Quick FAQ
Q: Can I set up branching (“if they open, send X; if not, send Y”) in Nlpearl?
A: Yes, but keep it simple. The more branches, the more likely something breaks (or gets confusing). For most lead nurturing, linear is fine.
Q: How do I avoid the spam folder?
A: Use real, verified lists; keep copy personal; don’t overdo links or images. And never buy lists.
Q: How many emails is too many?
A: If you’re wondering, it’s probably too many. Three to five is plenty.
Keep It Simple—And Keep Going
Automated sequences in Nlpearl can save you hours and make sure real leads get the attention they deserve. But don’t let perfect be the enemy of done. Start with a basic, honest sequence. Watch what works. Tweak the bits that matter. Ignore the hype. And get back to the stuff only you can do.