If you’re tired of chasing B2B leads by hand or sending “just checking in” emails into the void, this is for you. Setting up automated email sequences can save you hours and make sure you don’t drop the ball. But the tools and advice out there are often more complicated (and overpromised) than they need to be. This guide will show you how to use Jasper to build simple, effective email sequences that actually nurture leads—without making your head spin.
Let’s keep it real: Jasper is best-known for its AI writing features, not as a full-blown marketing automation platform. But it does have tools that make building and sending lead-nurturing emails a lot easier if you know how to set things up and where its limits are.
Step 1: Clarify What Counts as “Lead Nurturing” (and What Doesn’t)
Before you jump into templates and tools, get clear on what you’re trying to do. Lead nurturing isn’t just blasting out “newsletter” content or cold pitches. It’s about sending the right message, to the right people, at the right time—so they actually move closer to buying.
What works: - Short, focused emails (not essays) - Personalization—use their name and company, not just “Hi there” - Timed follow-ups based on their behavior or where they are in your sales funnel
What doesn’t: - Generic, one-size-fits-all sequences (“Let’s hop on a call!” x3) - Overly salesy intros (people can spot automation a mile away) - Relying on Jasper to do all your automation—there are limits (more on that soon)
Don’t overthink it. You can always tweak your sequence after you see what lands.
Step 2: Map Out Your Email Sequence—On Paper (or a Whiteboard)
Jasper can help you write, but it can’t plan your entire campaign logic. So start low-tech.
- List your touchpoints: How many emails? Over how many days? What’s the goal of each?
- Decide on triggers: Are these time-based (e.g., Day 1, 3, 7), or triggered by actions (clicked a link, opened an email)?
- Sketch out content themes: What value will you offer at each step? Case study, tip, resource, demo invite?
Pro tip: Three to five emails is plenty for most B2B nurturing. More than that, and you risk annoying people.
Example sequence: 1. Intro/Value: Quick intro and something genuinely useful (not a sales deck). 2. Resource: Share a case study or actionable tip. 3. Social Proof: Short customer story or testimonial. 4. Invite: Offer a low-friction next step (demo, call, or just reply). 5. Last chance: Polite check-in or breakup email.
Step 3: Draft Your Emails in Jasper—Here’s What to Ignore
Now, open up Jasper’s AI writing tools. You can use templates like “Personalized Cold Email” or “Follow-up Email,” but don’t let Jasper write everything for you. AI-generated text can sound robotic if you just copy-paste.
What works: - Use Jasper to brainstorm subject lines or opening lines. - Have it rewrite your rough draft for clarity or punchiness. - Use it for personalization tokens (like {FirstName}, {Company}).
What to ignore: - Jasper’s “one-click” email sequences—these are rarely tailored enough for serious B2B. - Overly long or flowery emails. Short and direct wins 9 times out of 10.
Example prompt for Jasper:
“Write a concise follow-up email for a B2B SaaS lead who downloaded a whitepaper last week. Tone: friendly, not pushy. Include a question to encourage reply.”
Edit everything before you send. AI is a helper, not a substitute for your judgment.
Step 4: Set Up Your Sequence in Jasper (and What You’ll Need Elsewhere)
Here’s the honest part: Jasper (as of mid-2024) doesn’t do full-blown drip campaign automation like HubSpot or Mailchimp. What it can do:
- Store and organize your email templates
- Personalize each email for different contacts
- Integrate with some email platforms via Zapier or export
What you’ll need: - A CRM or email platform (like HubSpot, Mailchimp, or even Gmail via Zapier) to actually schedule and send emails automatically - Jasper for drafting and managing your content
Setting up your workflow: 1. Draft and finalize all emails in Jasper. 2. Export the emails (copy/paste or download) into your email automation tool. 3. Set up the sequence logic (timing, triggers, audience segments) in your CRM or email platform. 4. Insert personalization tokens as needed, based on what your sending tool supports.
Pro tip: Keep your sequences simple at first—just basic time delays and personalizations. Once you see results, you can get fancier with triggers based on opens or clicks.
Step 5: Test Everything—Don't Trust Automation Blindly
Automation is great… until it sends out “Hi {FirstName}” to 500 people. Always test.
- Send every email to yourself first. Check for formatting, broken links, and awkward phrasing.
- Test personalization tokens—use a few sample contacts to make sure names and companies pull through.
- Double-check timing and triggers—does the sequence fire off as expected?
What to skip: Don’t obsess over “perfect” subject lines or A/B tests right away. Just make sure your emails aren’t embarrassing, and go from there.
Step 6: Launch, Watch, and Adjust
You don’t need a fancy dashboard to know if your sequence is working. A few basics will do:
- Monitor replies and click-throughs—are you getting real responses?
- Tweak underperforming emails—if one step flops, rewrite it and try again.
- Don’t be afraid to shorten or simplify—if leads drop off after email #2, cut the rest.
What works: Short sequences, clear calls to action, and actual human-sounding messages.
What doesn’t: Letting the AI ramble, or setting-and-forgetting your sequence forever.
Honest Pros & Cons of Using Jasper for Email Sequences
Pros: - Fast, solid drafts for busy people - Easy to personalize and tweak for different segments - Can help break writer’s block
Cons: - Not a full email automation platform—can’t schedule and send on its own - AI content needs heavy editing to feel human - Some integrations require Zapier or manual work
If you want one tool to do everything—write, send, and track—you’ll need to plug Jasper into a more robust system, or pick something like HubSpot.
Keep It Simple, Iterate, and Don’t Overthink It
Automated email sequences aren’t magic, and no tool (not even Jasper) will make leads fall into your lap. But a simple, well-timed set of emails—written by a human, polished by AI, and sent through your favorite platform—can help you stay top-of-mind and move leads forward.
Don’t get hung up on fancy features or perfect copy. Map your sequence, draft in Jasper, test it, and keep tweaking. The simplest system that works is the best place to start.