Getting notified about new leads shouldn’t require a daily ritual of logging in, clicking around, and exporting spreadsheets. If you’re using Albacross to track who’s visiting your site, setting up automated email alerts can save you a ton of time—and help you catch good leads before they go cold. This guide is for marketers, sales folks, or frankly anyone who just wants to know the second a potential customer shows up.
We’ll walk through the nuts and bolts of setting up email alerts in Albacross, flag the stuff that actually matters, and call out what you can skip. Let’s keep it simple and get you moving.
Why bother with automated email alerts?
If you’re reading this, you already know the main reason: speed. The faster you know about a new lead, the faster you can act. But there’s a little more to it:
- Stay on top of hot prospects: You don’t have to remember to check Albacross—your inbox will let you know.
- Never miss an opportunity: Some leads don’t stick around. If you don’t spot them quickly, you’ll lose the chance to reach out.
- Cut the noise: With the right setup, you’ll only get alerts about the leads you actually care about.
Of course, too many alerts is just a different flavor of noise. We’ll cover how to filter things so you’re not bombarded.
Step 1: Get your Albacross account ready
Before you start, double-check a few basics:
- Have an Albacross account with the right permissions. You’ll need to be an admin or have access to alert settings.
- Tracking script installed: Make sure the Albacross tracking code is on your website and working. If not, do that first—no script, no data.
- Email access: Decide which address(es) should get alerts. Shared team inbox? Personal email? Figure it out now.
Pro tip: Don’t use a generic info@ address if you want someone to actually see and act on the alerts.
Step 2: Head to the Alerts/Notifications Settings
Albacross updates their dashboard now and then, but here’s the general process:
- Log in to your Albacross dashboard.
- Find the “Settings” area—usually in the left sidebar.
- Look for a section called “Alerts,” “Notifications,” or sometimes “Lead Notifications.” (The wording might shift a bit with updates.)
- Click through to the alerts or notifications page.
If you can’t find it, use the search feature, or check their help docs—it’s there, but sometimes buried.
Step 3: Create a new email alert
This is where you actually set up the automation:
- Click “Create Alert” (or similar wording).
- Give your alert a name—something clear, like “Hot Leads” or “All New Leads.”
- Choose “Email” as the notification method.
- Enter the email address(es) you want to notify.
Don’t overthink the name. You just need to recognize it later if you make changes.
Step 4: Set up your filters (so you don’t drown in alerts)
Here’s where most people go wrong. If you turn on alerts for every visitor, you’ll get a flood of useless notifications—think random agencies, competitors, or bots. You want to focus on the leads that matter.
Albacross lets you filter alerts by things like:
- Country or region
- Company size
- Industry
- Pages visited
- Visit frequency
- Lead score (if you’ve set up scoring)
Set filters that match your ideal customer profile. For example:
- Only companies from the US and Canada, 50+ employees, visited your pricing page.
- Or maybe, anyone who’s visited more than twice in a week.
What to ignore:
Don’t bother setting up alerts for every single visitor. It gets old fast, and you’ll start ignoring them—which defeats the whole point.
What’s worth tweaking:
If you’re just starting out and don’t have a clear profile yet, set broad filters and tighten them as you see what comes in. You can always edit or delete alerts later.
Step 5: Choose your alert frequency
Albacross usually gives you a choice:
- Instant: Get notified the moment a new lead matches your criteria.
- Daily summary: Get a digest of all matching leads, once a day.
- Weekly summary: If you really hate email but still want to keep tabs.
What works best?
- If you’re in sales and want to strike while the iron’s hot, go with instant.
- If you’re a manager or just keeping an eye on things, daily or weekly summaries are less intrusive.
Be honest about your own habits. Instant alerts sound great until you realize you’re getting 20 a day.
Step 6: Test your alert
Don’t skip this. Here’s how to make sure it’s working:
- Visit your own website from a different device or browser (ideally using a VPN to match your alert filters).
- See if you get an alert.
- Check your spam folder if you don’t see it.
If nothing comes through:
- Double-check your filters. Are they too strict?
- Make sure your tracking script is firing.
- Try sending the alert to a different email address.
- Last resort: Contact Albacross support. Sometimes there’s a delay or hiccup.
Step 7: Adjust, pause, or delete alerts as needed
Automated alerts aren’t set-and-forget. After a week or two, ask yourself:
- Are you getting too many alerts? Tighten your filters.
- Not enough? Loosen them up, or double-check your setup.
- Getting the wrong kind of leads? Adjust your industry, company size, or page criteria.
You can always edit, disable, or delete alerts in the same settings area.
Pro tip: Don’t be afraid to pause all alerts for a week if you’re feeling overwhelmed. Better to reset than to start ignoring everything.
What about integrations and workflows?
Albacross does offer integrations with tools like Slack, CRMs, and Zapier. If you’re already deep into automations, you might want to pipe leads somewhere besides your inbox.
- Slack notifications: Good for teams that live in Slack, but can get noisy.
- CRM integrations: Sends leads directly to Salesforce, HubSpot, etc. Decent if your sales team works out of a CRM, but setup can be a hassle.
- Zapier: For custom workflows, but beware—every extra tool is another thing to break.
Honest take:
For most people, email alerts are the simplest way to get started. You can always add fancier automations later if you need them.
Common mistakes to avoid
- Alert overload: If you get too many, you’ll tune them out.
- Bad filters: Too broad = noise. Too narrow = crickets.
- Wrong email address: Double-check where alerts are going.
- Ignoring alerts: Don’t let them pile up unread—if you do, change your setup.
Wrapping up: Keep it simple and tune as you go
Setting up automated email alerts in Albacross isn’t rocket science, but it’s easy to overcomplicate. Start with a basic alert, see what hits your inbox, and adjust from there. Don’t worry about getting it perfect on day one—just make sure you’re seeing the leads you care about, when you actually need to see them.
The goal isn’t to get more alerts. It’s to get the right ones, so you can act fast and make those leads count. Trim the noise, check your filters every so often, and don’t be afraid to change things up as your needs shift.
Now go set up those alerts, and let your inbox do the heavy lifting.